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Profile: Mila Araujo

Mila writes on Leadership, Social Media, Management and Customer Service on her Perspectives Blog, featured in AllTop. She’s a contributing author to 12 Most and Social Media Today. She also writes about insurance at “Winning at the Insurance Gamble“. Mila is an avid social media advocate who believes that the tools made available through technological advancements have given people new opportunity in all areas from personal and professional development, to increasing effective communications both within organizations and into the community.

She is the Director of Personal Insurance for Ogilvy & Ogilvy and the Producer of the #140Conf Montreal  #140MTL. You can find Mila’s videos on Youtube. She was an early adopter of social media for employee engagement, and looks forward to speaking on this subject at Impact99 in October 2012.

Mila’s lived in Los Angeles, Paris, and Hawaii, and now calls Montreal home. Traveling, exploring new cultures and meeting new people are some of her passions. She’s a self declared “Action-aholic” – always important to be moving forward. Her personal motto: Be the dreamer who does.

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Articles by Mila Araujo
Ctrl Alt Delete: Mitch Joel On Leadership, Sexy Marketing In A Digital Age [Video]

Ctrl Alt Delete: Mitch Joel On Leadership, Sexy Marketing In A Digital Age [Video]

Books

By Mila Araujo, Published 4 days ago

Its time for a new age and a new approach. Business “as usual” exists no more. As business owners, executives and upcoming professionals look to make sense of the current... read more

Keep It Simple: Content Marketing & The 7 Step Recipe for Success with Clients

Keep It Simple: Content Marketing & The 7 Step Recipe for Success with Clients

Content Marketing

By Mila Araujo, Published May 14, 2013

Oftentimes when you give a formal name to something, the initial concept which it is based on grows into what seems to be a heavier, more complex issue. Content marketing... read more

Cultures of Success:Your Job Is to Make Me Look Good – A Two Way Street

Cultures of Success:Your Job Is to Make Me Look Good – A Two Way Street

Strategy

By Mila Araujo, Published April 10, 2013

“Your job is to make me look good.” The first time I heard someone say that, I thought, what an obnoxious saying. Lately, the more I think about it, the... read more

5 Ways to Use Video for Employee Engagement

5 Ways to Use Video for Employee Engagement

Leadership

By Mila Araujo, Published March 2, 2013

This post is a complement to my recent article Finding a Soul In Brands which explored the true meaning of “Social Media”. The article focused on the concept of Social... read more

Breaking Down Social Media: Finding a Soul in Brands

Breaking Down Social Media: Finding a Soul in Brands

By Mila Araujo, Published February 20, 2013

The term social media is largely misused and misunderstood. You can’t have one social media strategy, or just decide to “do social media”. You have to realize what the term... read more


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The Most Exclusive And Engaging Social Network : A Valentines Review

The Most Exclusive And Engaging Social Network : A Valentines Review

By Mila Araujo, Published February 14, 2013

The most engaging network? It’s a bold statement, but I think if we walk through the important aspects of engagement, you would undeniably agree, this app & network is about... read more

When You’re Overrun With Fear. Leadership, Marketing, Culture and Social Media

When You’re Overrun With Fear. Leadership, Marketing, Culture and Social Media

Leadership

By Mila Araujo, Published January 21, 2013

The underlying theme for much of what I have been seeing lately seems to have it’s roots in fear. Online and offline, people everywhere seem to be stunted by fear.... read more

Social Connections – To Friend or Not To Friend: You Had Me at Subscribe

Social Connections – To Friend or Not To Friend: You Had Me at Subscribe

By Mila Araujo, Published January 18, 2013

My friend, Linda Bernstein came up with a good question today on her Facebook status, she wanted to know if people friend people whom they do not know. It’s a... read more

It’s Your Blog – Own it. Beyond The Usual Rules For Blogging Success

It’s Your Blog – Own it. Beyond The Usual Rules For Blogging Success

By Mila Araujo, Published November 25, 2012

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Blogging effectively takes a lot more than just writing. If I asked you what the top most important things in blogging are, what would you say? Write “interesting content”? Be... read more

The Enagaged Mind: 5 Reasons Every Serious Professional Should Use Social Media for Business

The Enagaged Mind: 5 Reasons Every Serious Professional Should Use Social Media for Business

By Mila Araujo, Published November 21, 2012

Your World Isn’t “The World” If you want to know the value of social media and social networking for business, you need to be able to agree that your world... read more

What If Work Were As Engaging As Gaming? Exploring A Social Workplace.

What If Work Were As Engaging As Gaming? Exploring A Social Workplace.

By Mila Araujo, Published October 29, 2012

My first experiences with social network collaboration came from observing the power of Facebook games. For months I saw people posting invites to building farms, and joining mafias. I viewed... read more

Implications of the Social Mindset – Social Changes You and Society

Implications of the Social Mindset – Social Changes You and Society

By Mila Araujo, Published October 21, 2012

A knock came at my door about an hour ago while I was having a good and valued discussion with my daughter… My daughter went to look to see who... read more

Changing The Buzz Words In Social Business: “The Impact Equation” Delivers #ImpactEQ

Changing The Buzz Words In Social Business: “The Impact Equation” Delivers #ImpactEQ

By Mila Araujo, Published October 14, 2012

The Impact Equation by New York Times bestselling authors Chris Brogan & Julien Smith is set for release on October 25th. I was thrilled to get an advance copy for... read more

10 Tips for Non-Profit Social Media Success

10 Tips for Non-Profit Social Media Success

By Mila Araujo, Published September 30, 2012

I had the pleasure of speaking at PodCamp East today. My talk was on “Cultivating Zombies or Activating communities”. We covered quite a bit of ground, so, I thought I... read more

We Are Your Competition : Social Media & Your Business – Do you Make the Cut?

We Are Your Competition : Social Media & Your Business – Do you Make the Cut?

By Mila Araujo, Published September 20, 2012

What happens when you bring social into the workplace? Employee voices become important and heard Issues rise to the surface, as a result they get addressed, and things become stronger... read more

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