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Profile: Mila Araujo

Mila writes on Leadership, Social Media, Management and Customer Service on her Perspectives Blog, featured in AllTop. She’s a contributing author to 12 Most and Social Media Today. She also writes about insurance at “Winning at the Insurance Gamble“. Mila is an avid social media advocate who believes that the tools made available through technological advancements have given people new opportunity in all areas from personal and professional development, to increasing effective communications both within organizations and into the community.

She is the Director of Personal Insurance for Ogilvy & Ogilvy and the Producer of the #140Conf Montreal  #140MTL. You can find Mila’s videos on Youtube. She was an early adopter of social media for employee engagement, and looks forward to speaking on this subject at Impact99 in October 2012.

Mila’s lived in Los Angeles, Paris, and Hawaii, and now calls Montreal home. Traveling, exploring new cultures and meeting new people are some of her passions. She’s a self declared “Action-aholic” – always important to be moving forward. Her personal motto: Be the dreamer who does.

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Articles by Mila Araujo
How To Run An Influencer Marketing Campaign: 3 Key Steps for Brands to Make The Biggest Splash

How To Run An Influencer Marketing Campaign: 3 Key Steps for Brands to Make The Biggest Splash

Marketing

The measure of success of a campaign is not how many impressions your hashtag gets. The measure of success is how much good will, activity, and energy you get buzzing... read more

Building Blocks: The Difference Between a Social Media Strategist and a Person Who is Just Good on Social

Building Blocks: The Difference Between a Social Media Strategist and a Person Who is Just Good on Social

This post is simple. This is inspired by the myriad of people out there who come up with great social media ideas, or who can get some activity on a... read more

A Plan to Earn Your Way Into the Hearts of Internet Influencers

A Plan to Earn Your Way Into the Hearts of Internet Influencers

Influencers are already beginning to get weary of the lame approaches brands and agencies take to try to coddle up to them. You have to earn your keep with today’s... read more

Top 10 Tools for Writers to Stay Organized, Efficient, and Successful in the Online Space

Top 10 Tools for Writers to Stay Organized, Efficient, and Successful in the Online Space

2

People often ask me what tools I use for writing or producing online. Tonight I had a delightful time at the McGill Writing Center participating in a round table on... read more

Using Hashtags In Social Media Is Good For Your Business : A How To Guide

Using Hashtags In Social Media Is Good For Your Business : A How To Guide

2

First, you need to identify where your posts or subject fits in. Chances are there is already a hashtag being used for your area of communication. Find someone who is... read more


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Tips on Using Webmaster Tools to Learn, Fix Your Site And Improve Your Search (SEO)

Tips on Using Webmaster Tools to Learn, Fix Your Site And Improve Your Search (SEO)

Online Marketing

Have you checked out your Webmaster tools lately? Sitting back and waiting for results on your web site is a big mistake, one many people get trapped in. As soon... read more

A Simple Rule to Manage Your Marketing: Stop Thinking it’s “Just Marketing”

A Simple Rule to Manage Your Marketing: Stop Thinking it’s “Just Marketing”

Marketing

We can talk about it all we want, but at some point the results from investments you make in your business have to become evident. Investments like social marketing are... read more

Ctrl Alt Delete: Mitch Joel On Leadership, Sexy Marketing In A Digital Age [Video]

Ctrl Alt Delete: Mitch Joel On Leadership, Sexy Marketing In A Digital Age [Video]

Books

Its time for a new age and a new approach. Business “as usual” exists no more. As business owners, executives and upcoming professionals look to make sense of the current... read more

Keep It Simple: Content Marketing & The 7 Step Recipe for Success with Clients

Keep It Simple: Content Marketing & The 7 Step Recipe for Success with Clients

Content Marketing

Oftentimes when you give a formal name to something, the initial concept which it is based on grows into what seems to be a heavier, more complex issue. Content marketing... read more

Cultures of Success:Your Job Is to Make Me Look Good - A Two Way Street

Cultures of Success:Your Job Is to Make Me Look Good – A Two Way Street

Strategy

“Your job is to make me look good.” The first time I heard someone say that, I thought, what an obnoxious saying. Lately, the more I think about it, the... read more

5 Ways to Use Video for Employee Engagement

5 Ways to Use Video for Employee Engagement

Leadership

This post is a complement to my recent article Finding a Soul In Brands which explored the true meaning of “Social Media”. The article focused on the concept of Social... read more

Breaking Down Social Media: Finding a Soul in Brands

Breaking Down Social Media: Finding a Soul in Brands

The term social media is largely misused and misunderstood. You can’t have one social media strategy, or just decide to “do social media”. You have to realize what the term... read more

The Most Exclusive And Engaging Social Network : A Valentines Review

The Most Exclusive And Engaging Social Network : A Valentines Review

The most engaging network? It’s a bold statement, but I think if we walk through the important aspects of engagement, you would undeniably agree, this app & network is about... read more

When You’re Overrun With Fear. Leadership, Marketing, Culture and Social Media

When You’re Overrun With Fear. Leadership, Marketing, Culture and Social Media

Leadership

The underlying theme for much of what I have been seeing lately seems to have it’s roots in fear. Online and offline, people everywhere seem to be stunted by fear.... read more

Social Connections - To Friend or Not To Friend: You Had Me at Subscribe

Social Connections – To Friend or Not To Friend: You Had Me at Subscribe

My friend, Linda Bernstein came up with a good question today on her Facebook status, she wanted to know if people friend people whom they do not know. It’s a... read more