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Profile: Mike Mintz
Articles by Mike Mintz
Stand Out With Applications: How to Add Video to Your LinkedIn Profile
2The Latin phrase Res Ipsa Loquiter means “the thing speaks for itself”. When something speaks for itself no explanations are needed. Anyone can make a decision based on the information... read more
Trust Me: Fool Proof Formulas to Get LinkedIn Recommendations on Your Profile
Can you trust anything online these days? According to Bing Liu, a data mining and “opinion spam” expert from the University of Chicago, “about one-third of all consumer reviews on... read more
Gamification Basics: What is Gamification and How Can It Help Your Business?
Nike has changed the game by creating a game. Each pair of Nike running shoes has an accelerometer that wirelessly syncs with your online Nike+ account. It tracks things like... read more
How to Draft The Perfect LinkedIn Profile Summary
3With 93% of recruiters using LinkedIn to discover new talent and 89% saying they have hired an applicant through LinkedIn, you cannot afford having a profile that does not deliver... read more
The Best and Worst LinkedIn Profile Photos
1If a picture speaks a thousand words the last thing you want is to be mute on LinkedIn. Your profile photo and summary are the first things that other members... read more
We’re NASA And We Know It: Marketing Lessons From Mars Curiosity
1We landed on Mars. It’s some of the biggest space news since the Challenger blew up in 1986, a man walked on the moon in 1969 and the Russians beat... read more
Olympic Gold Medal Marketing Strategies (Part 5): Sink or Swim Using the Right Social Media Strokes
All marketers can learn from the dedication, preparation and planning of Olympic athletes. This series of posts will put that into perspective when preparing your own marketing plan. Here are... read more
How to Write a Really Simple Business Plan
Owner: meet your business. To be truly successful in any venture you need a clear direction with actionable steps towards getting there, a way to measure success, and a plan... read more
Olympic Gold Medal Marketing Strategies (Part 4): The Goals, Milestones and Metrics Triathlon
2All marketers can learn from the dedication, preparation and planning of Olympic athletes. This series of posts will put that into perspective when preparing your own marketing plan. Here are... read more
Marketing Nuggets: Getting Started and Pushing Through
There are two times that suck more than others when working at anything: getting started and pushing through. I work out almost every day with my wife. We have an... read more
Olympic Gold Medal Winning Marketing Strategies (Part 3): Unique Selling Proposition Gymnastics
All marketers can learn from the dedication, preparation and planning of Olympic athletes. This series of posts will put that into perspective when preparing your own marketing plan. Here are... read more
Olympic Gold Medal Marketing Strategies (Part 2): Hitting the Target Market
All marketers can learn from the dedication, preparation and planning of Olympic athletes. This series of posts will put that into perspective when preparing your own marketing plan. Here are... read more
Olympic Gold Medal Marketing Strategies (Part 1): The Judo of Competition Analysis
The London 2012 Olympics are here. As the nations of the world prepare to compete for gold medals in various events it blows my mind that the athletes involved prepare... read more
Internet Marketing Basics: Batman’s Dark Knight Guide to Online Sales
2Who do you like better: Batman or Superman? I’m partial to Batman. Don’t get me wrong, as a kid I loved Superman the best: super strength, flying, invincibility, x-ray vision,... read more
Lessons From Legos: Creating Engagement With Decision Simplicity
Engagement: Gilad and Shana have Lego party. Most online marketers measure success in social media based on Engagement. This vague measure of online dominance takes many forms that all indicate... read more
