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Profile: Mike Lewis

Mike Lewis is an International speaker, author of Stand Out Social Marketing, active twitter personality (@bostonmike) and active blogger at Social Media Today, Socialnomics, The Customer Collective, Business to Community, BostInno and others. Mike helps brands implement social media as part of their marketing mix and define marketing and communication strategies that incorporate multiple social media channels. Clients include Sony Pictures, Major League Baseball, Starwood Hotels, Titleist, American Cancer Society, Comcast SportsNet, Zynga, Nuance, Tiger Woods Foundation, Maui Jim, Computer Associates, Fairmont Hotels and many others. Mike is a 15-year marketing vetran working at early-stage technology companies including StreamServe (now OpenText), Salesnet (acquired by RightNow) and RightNow Technologies (now Oracle) where he helped facilitate their growth into highly successful organizations. Those experiences led to a passion for understanding how social marketing can impact business. He served as the President of the Business Marketing Association Boston for an unprecedented 3-year term leading the group to 'Chapter of the Year Award' and 'Outstanding Programming Award' in 2008. Mike received a BA in Organizational Psychology & Business Communications from Stonehill College and an MBA from Bentley University in 2001.

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Articles by Mike Lewis
Steal These 4 Marketing Tactics from Your Product Designers

Steal These 4 Marketing Tactics from Your Product Designers

Marketing

The product team here is always pushing to make the user experience easier, faster, and more flexible. Recently, we realized that meant the main navigation was due for a facelift.... read more

The New Buyer Conversation: Goodbye Sales, Hello Google

The New Buyer Conversation: Goodbye Sales, Hello Google

Sales Management

2

The term “Content Marketing” has become quite the buzzword in 2013 – especially from marketing professionals. But, even with its ubiquity, marketers are still struggling to define the meaning. Because... read more

Interview with Michael Skok, Founder of Startup Secrets

Interview with Michael Skok, Founder of Startup Secrets

Expert Interviews

Any entrepreneur will attest that starting a company is anything but easy. As business gets off the ground, entrepreneurs wrestle balancing long hours, wearing multiple hats, and figuring out problems... read more

Think Like Zuck – 5 Questions with Ekaterina Walter

Think Like Zuck – 5 Questions with Ekaterina Walter

You’ve seen the movies, read the books, and shared the infographics about the rise and success of Facebook. But you may not be applying the business lessons of the Facebook... read more

Marketers Name Their Most Admired Brands

Marketers Name Their Most Admired Brands

The features and functionality available to social marketers is constantly evolving. With this context in mind, it helps for social marketers to stay informed on brands and campaigns that push... read more

Distilling Your Brand in 5 Minutes or Less

Distilling Your Brand in 5 Minutes or Less

Branding

Quick: What’s the difference between a company and a brand? A company is a business organization, while a brand is the gut feeling the public has when they think of... read more

Marketing Automation By The Numbers (Infographic)

Marketing Automation By The Numbers (Infographic)

We love this infographic outlining the Marketing Automation industry by Carlos Hidalgo from the Annuitas Group. While the Marketing Automation field is only about a decade old, experts expect the... read more

45 Amazing Social Media Statistics from the 2012 Presidential Race

45 Amazing Social Media Statistics from the 2012 Presidential Race

The 2012 election shattered social media records from every angle, with election night taking the crown for most tweeted event ever. A picture posted and tweeted by Obama after winning... read more

How the Presidential Election was Predicted with Social Reach and Sentiment

How the Presidential Election was Predicted with Social Reach and Sentiment

Conflicting data First things first: Romney was far more engaging on social media than Obama.  Our analysis found that Romney had 4.5x the engagement rate on Facebook and 18.5x the... read more

Stand Out Social Marketing: 5 Questions with Mike Lewis

Stand Out Social Marketing: 5 Questions with Mike Lewis

Books

In an already over-crowded social landscape, brands face stiff competition for the attention of the social audience. My new book, Stand Out Social Marketing: How to Rise Above the Noise,... read more

Engagement Science: Making the Most of Your Social Media Strategy (Infographic)

Engagement Science: Making the Most of Your Social Media Strategy (Infographic)

Social engagement is both a science and an art. I analyzed data from over 100 companies of all sizes to determine the best ways to maximize social engagement. The findings... read more

Politics Gets Social: 160 Jaw-Dropping Facts About the 2012 Presidential Election

Politics Gets Social: 160 Jaw-Dropping Facts About the 2012 Presidential Election

The election for the 45th President of the United States is upon us. By and large, this election season has run as most do – with lively debates, lots of... read more

A Marketer’s Guide To Social Scoring (Infographic)

A Marketer’s Guide To Social Scoring (Infographic)

Want to drive engagement and sales from your social media leads? How about increasing conversion rates by 79%? I explain the various steps of developing a social lead scoring program... read more

How to Effectively Listen on the Social Web [Infographic]

How to Effectively Listen on the Social Web [Infographic]

For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers. Marketers can also use social to learn more about existing... read more

Where Marketing Automation is Heading: SiriusDecisions Weighs In

Where Marketing Automation is Heading: SiriusDecisions Weighs In

Marketing

As we talked to Marketing Automation experts to prepare our recent white paper 52 Secrets to Marketing Automation Success, we saw an outpouring of fascinating predictions and analyses of the... read more