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Profile: Mike Lewis
Articles by Mike Lewis
The New Buyer Conversation: Goodbye Sales, Hello Google
2The term “Content Marketing” has become quite the buzzword in 2013 – especially from marketing professionals. But, even with its ubiquity, marketers are still struggling to define the meaning. Because... read more
Interview with Michael Skok, Founder of Startup Secrets
Any entrepreneur will attest that starting a company is anything but easy. As business gets off the ground, entrepreneurs wrestle balancing long hours, wearing multiple hats, and figuring out problems... read more
Think Like Zuck – 5 Questions with Ekaterina Walter
You’ve seen the movies, read the books, and shared the infographics about the rise and success of Facebook. But you may not be applying the business lessons of the Facebook... read more
Marketers Name Their Most Admired Brands
The features and functionality available to social marketers is constantly evolving. With this context in mind, it helps for social marketers to stay informed on brands and campaigns that push... read more
Distilling Your Brand in 5 Minutes or Less
Quick: What’s the difference between a company and a brand? A company is a business organization, while a brand is the gut feeling the public has when they think of... read more
Marketing Automation By The Numbers (Infographic)
We love this infographic outlining the Marketing Automation industry by Carlos Hidalgo from the Annuitas Group. While the Marketing Automation field is only about a decade old, experts expect the... read more
45 Amazing Social Media Statistics from the 2012 Presidential Race
The 2012 election shattered social media records from every angle, with election night taking the crown for most tweeted event ever. A picture posted and tweeted by Obama after winning... read more
How the Presidential Election was Predicted with Social Reach and Sentiment
Conflicting data First things first: Romney was far more engaging on social media than Obama. Our analysis found that Romney had 4.5x the engagement rate on Facebook and 18.5x the... read more
Stand Out Social Marketing: 5 Questions with Mike Lewis
In an already over-crowded social landscape, brands face stiff competition for the attention of the social audience. My new book, Stand Out Social Marketing: How to Rise Above the Noise,... read more
Engagement Science: Making the Most of Your Social Media Strategy (Infographic)
Social engagement is both a science and an art. I analyzed data from over 100 companies of all sizes to determine the best ways to maximize social engagement. The findings... read more
Politics Gets Social: 160 Jaw-Dropping Facts About the 2012 Presidential Election
The election for the 45th President of the United States is upon us. By and large, this election season has run as most do – with lively debates, lots of... read more
A Marketer’s Guide To Social Scoring (Infographic)
Want to drive engagement and sales from your social media leads? How about increasing conversion rates by 79%? I explain the various steps of developing a social lead scoring program... read more
How to Effectively Listen on the Social Web [Infographic]
For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers. Marketers can also use social to learn more about existing... read more
Where Marketing Automation is Heading: SiriusDecisions Weighs In
As we talked to Marketing Automation experts to prepare our recent white paper 52 Secrets to Marketing Automation Success, we saw an outpouring of fascinating predictions and analyses of the... read more
The Age of Social Customer Acquisition Has Arrived
As the social media landscape has evolved, so too have the tools that exist to help busy marketers manage it. Luma Partners and Buddy Media, pre-acquisition by Salesforce.com, released a... read more
