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Profile: Mike Allton

Mike is a Social Media Consultant in St. Louis, Missouri for The Social Media Hat. He has been working with websites and the Internet since the early '90's. He is active on all of the major social networks and enjoys writing and teaching small business owners on how to leverage the Internet to promote and grow their business. Mike provides training and seminars to businesses in the Greater St. Louis area, as well as nationwide, on topics like "Creating a Company Culture of Content Marketing" or "Social Media Marketing for Small Businesses."

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Articles by Mike Allton
How to Use Facebook Insights to Win Business?

How to Use Facebook Insights to Win Business?

Wow, ten more Likes! And someone both commented and shared your post! These are the small successes of a social media manager… Another piece of happiness. But don’t let the... read more

How Your Social Media Obsession Can Become A Career [Infographic]

How Your Social Media Obsession Can Become A Career [Infographic]

The folks over at the University of Florida’s Online MSM have put together a stunning infograph to help illustrate the growing need for educated social media marketers, and how businesses are able... read more

How To Search Facebook Hashtags

How To Search Facebook Hashtags

With the implementation of Facebook Hashtags, Facebook users can now search for posts and information on various topics and trending keywords. For businesses, this can lead to many opportunities to... read more

Own Your Content!

Own Your Content!

Content Marketing

I often consider sharing a post or some thoughts on social media, particularly Google+, where I know I will get some instant feedback and discussion. If it’s on a personal... read more

Facebook Hashtags: What You Need To Know

Facebook Hashtags: What You Need To Know

You may have heard the Big News. As suggested a few months ago, Facebook finally joined Twitter, Google+, Instagram and others by supporting Hashtags. For individuals and personal Facebook users,... read more


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Pinterest Brings Pin Searching To Mobile

Pinterest Brings Pin Searching To Mobile

Last week, Pinterest announced that users would be able to search their own pins, a feature that’s been requested, oh, since forever. Many Pinterest users have set up boards for... read more

Get the Best Apps for Your Business

Get the Best Apps for Your Business

Mobile & Apps

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Have you ever wondered how people ran their businesses before they had modern conveniences like cell phones, laptops and the Internet? As smartphones and apps continue to advance in the... read more

Feedly Wishes Google Reader A Happy Retirement

Feedly Wishes Google Reader A Happy Retirement

When Google announced that it was going to retire the Google Reader product, app developers and users alike were suddenly frantic. For the millions of people using Google Reader for... read more

Apple Makes iPhone with iOS7 the Most Secure Smartphone

Apple Makes iPhone with iOS7 the Most Secure Smartphone

Mobile & Apps

Apple announced the much-anticipated iOS7 today during WWDC’s keynote address, and it did not disappoint. Among the many improvements and new features, one area that Apple has come a long... read more

Can Social Media Help During Disasters?

Can Social Media Help During Disasters?

Over the past 30 years, the United States has endured many natural disasters each year, including earthquakes, wildfires, storms, floods and extreme heat. The impact of these disasters is incredibly... read more

HootSuite Versus Buffer for the Heavyweight Championship

HootSuite Versus Buffer for the Heavyweight Championship

2

One question that has come up a lot recently from readers is why I use both HootSuite and Buffer. Isn’t one better than the other? I hope you won’t be... read more

Super-Charge Your Blog Reach as a Triberr Power User

Super-Charge Your Blog Reach as a Triberr Power User

1

While personal bloggers are free to create whatever goals for their blog that they want, business bloggers do not have that luxury. A business blog must accomplish the following: Increase Website... read more

Updated Gmail App Now Available

Updated Gmail App Now Available

Mobile & Apps

Last week, Google released a major update to Gmail to make it more organized, and those changes are now available in an update to the mobile apps. As we discussed,... read more

Going Quiet on Social Media in the Wake of Tragedy

Going Quiet on Social Media in the Wake of Tragedy

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This is a post I have been holding off on writing for a while. You see, back in April, my daughter’s great grandmother passed away. Tai Ma, as she called... read more

Blogging and Teaching Lessons from Jesus and Einstein

Blogging and Teaching Lessons from Jesus and Einstein

One day, Jesus was teaching and a large group of people had gathered around. It was one of the largest groups to listen to him to date, and even local... read more