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Profile: Michelle Brown
Articles by Michelle Brown
SEO Basics – Search Engine Optimization Series Part 1
Have you ever tried to drink water from a fire hose? We hope not because that could potentially be pretty dangerous. But the concept is similar to trying to understand... read more
Email Marketing: Use It Effectively Within Your Marketing Plan
Email marketing is one of the original digital marketing tactics. Yet, over time it has significantly decreased in popularity among businesses. But why? Is it a result of emerging social... read more
Social Media Comparison: How Your Company Can Benefit from Each Platform
Clearly, we live in a world of social media. What may not be as evident is how the various platforms are distinct, and how you can use each differently to... read more
Facebook Graph Search – A Social Search Engine
If you are one of the 600 million people who log into Facebook daily, you might be one of the few people seeing Facebook’s new Graph Search feature. You’ve always... read more
How Do You Know When It’s Time for a Website Redesign?
How do you know when you’re looking at a website in need of a redesign? For some people, it’s like former U.S. Supreme Court Associate Justice Potter Stewart’s definition of... read more
Consider Landing Pages and Microsites to Propel Your Marketing Plan
Most marketers don’t fully understand the importance of landing pages and microsites within a successful campaign. Directing people to a topic-specific subpage of your website is certainly better than just... read more
Responsive Design 101: How Your Business Can Benefit
1Responsive design is going to be one of the biggest website trends in 2013. If you are one of the many people who don’t know what it is or have... read more
2012 Digital Year in Review
2012 has been a year of incredible digital change and opportunity for businesses. Chances are that your business has a marketing plan, a website, a social media presence and maybe... read more
Pay-Per-Click Advertising Plays Key Marketing Role
1“I want to be on the first page of Google results. What do I need to do?” This is what I usually hear from most clients. Most don’t know the... read more
The Biggest Digital Mistakes You’ve Made This Year
As 2012 winds down and plans for 2013 are finalized, it’s important to look back at this year to see how you can improve your digital strategy. As digital marketing... read more
Sitefinity and SEO: What You Need to Know
Selecting a content management system is a big decision. One important consideration should be how the CMS is compatible with SEO strategies. The Telerik Sitefinity CMS is a powerful content... read more
10 Reasons Your Business’s Facebook Marketing Plan Needs To Improve
1Facebook connects your business to your audience in an informal setting where you can create brand engagement and loyalty. It’s one of many tools in your marketing and communications toolbox.... read more
10 Reasons Why You Should Redesign Your Website in 2013
1You get one chance to make a first impression. Head & Shoulders shampoo was right. Your business’s website is the first impression you make on many people. If you don’t... read more
Effective SEO Requires A Team Effort
If a website can’t be found by search engines, does it really exist? For your company’s intents and purposes, no. That’s why search engine optimization (SEO) is a critical component... read more
