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Profile: Michelle Brown

Michelle Brown is Director of Marketing for ZAG Interactive, a full-service web development firm based in Connecticut. ZAG Interactive offers website design, development, marketing, and strategic services to clients nationwide. Learn about ZAG.

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Articles by Michelle Brown
12 Tips for Selecting a Web Design Agency

12 Tips for Selecting a Web Design Agency

Online Marketing

Planning for a website redesign is exciting but can also be equally overwhelming. The complexities of website design, development, marketing and strategy require specialized competencies, so selecting the right agency for... read more

Measuring the Impact of Responsive Design

Measuring the Impact of Responsive Design

Mobile & Apps

There is a 60%* chance that you are reading this article on a tablet or smartphone. The world is increasingly mobile and your audience isn’t just sitting in front of... read more

A Primer on the New Google Universal Analytics

A Primer on the New Google Universal Analytics

Online Marketing

Google Analytics is one of the best free things out there. And, it just got better. Google’s next generation analytics platform, known as Universal Analytics, has left the beta stage... read more

Sink or Swim? Start Thinking About Your Digital Plan.

Sink or Swim? Start Thinking About Your Digital Plan.

Strategy

A great website that launches without on ongoing digital plan is like having a wonderful pool that no one swims in. Take the plunge and don’t make the mistake of... read more

Retargeting – Fad or Fabulous?

Retargeting – Fad or Fabulous?

Strategy

You have likely noticed that when you are on some websites, you will see ads for products or services that you’ve been looking at on another site. Part creepy and... read more

SEO Infographic: Why Search Engine Optimization is Critical

SEO Infographic: Why Search Engine Optimization is Critical

1

Without a proper search engine optimization (SEO) strategy, your website is a like an off the map town out in east bum-you-know-what. As individuals continue to rely on search engines... read more

8 Measurable Website Redesign Goals

8 Measurable Website Redesign Goals

Online Marketing

Your website is the focal point of your marketing and communications efforts. So, if your site isn’t working hard enough to achieve your goals, then you should undoubtedly consider a... read more

Making the Case for Responsive Website Design

Making the Case for Responsive Website Design

Online Marketing

3

As predicted, mobile use has officially taken over desktop use1. Is your mobile traffic increasing?  Average mobile traffic this year is over 17% of total internet traffic, a sizeable jump... read more

Powerful Landing Pages

Keep It Simple When Creating Powerful Landing Pages for Your Campaigns

Online Marketing

Attracting your customers’ attention online is a challenge. Once you’ve engaged them, you don’t want to lose your opportunity. By creating a landing page that is simple yet strategic, your... read more

SEO Fails

5 SEO Fails: What You Risk by Managing SEO Internally

2

We hear it all the time. “No thanks, we’re handling SEO internally.” And then a few months later we check back on the site’s search engine rankings and we simply... read more

Is Website Personalization Right for your Business?

Is Website Personalization Right for your Business?

Online Marketing

Say goodbye to the days where one site needs to be everything for all audiences, and say hello the era of content personalization. The personalization of web content allows marketers... read more

Best Practices for Maximizing Your Local Search Engine Optimization

Best Practices for Maximizing Your Local Search Engine Optimization

3

Every local business wants to be ranked on the first page of Google’s search results, and rightly so. 75% of search engines visitors never make it past the first page... read more

Simple Things That Make the Difference Between a Good and Great Website

Simple Things That Make the Difference Between a Good and Great Website

Online Marketing

Developing a website that works hard for your business is much more complicated than it initially seems. There are countless factors to be considered, and overlooking any one of them... read more

Understanding Web Analytics Provides Digital Marketing & Digital Strategy Insights

Understanding Web Analytics Provides Digital Marketing & Digital Strategy Insights

Business Intelligence

A website without analytics is like driving blind on a highway, with your boss in the backseat. Web analytics provide you with intelligence about how visitors are interacting with your... read more

Understanding Web Analytics Provides Digital Marketing & Digital Strategy Insights

Understanding Web Analytics Provides Digital Marketing & Digital Strategy Insights

Digital Marketing

A website without analytics is like driving blind on a highway, with your boss in the backseat. Web analytics provide you with intelligence about how visitors are interacting with your... read more