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Profile: Michelle Boockoff-Bajdek
Articles by Michelle Boockoff-Bajdek
When Your Favorite Shows Turn Gruesome: Spoilers & Time-shifting
Warning: Walking Dead Spoiler Alert Like so many of my friends and colleagues, I have little time to watch the few television shows that truly pique my interest and engage... read more
3 Ingredients for Innovation: Story of the Barcode
I recently had the opportunity to present the opening thought at a Board Meeting for a non-profit organization. In preparation, I drew inspiration from an article about an innovative new... read more
ACE Survey Review, Part II: Key Findings
The first post of this series provided an overview of the ACE Survey, discussed the methodology and gave you a sneak peek at the results. In this post, we’ll delve... read more
When Did We All Become so Interested in the Weather?
Extreme storms like Hurricane Sandy have always been news-worthy, but until recently, they were localized, the focus of regional news outlets and weather junkies. That is no longer the case,... read more
Why United Failed and JetBlue Won: A Tale of Two Customer Experiences
4You may have read the story of Annie and Perry Klebahn, the parents whose daughter went missing in Chicago’s O’Hare airport after a series of grievous mishaps by United, the... read more
Big Ideas From Big Data
2Did you get a chance to attend Pipeline’s Webinar, Big Opportunities from Big Data? If not, don’t worry, you can watch it here and then share some of your thoughts... read more
Customer Contact Strategies: Webinar Reflection
Were you able to attend our recent Webinar, Customer Contact Strategies: Beyond Just Marketing? If not, then you missed what was a very compelling overview of contact strategy optimization filled... read more
Use Analytics for Good, Not Evil…
…or, what I learned at Forrester’s Customer Intelligence Forum this year. I’m sure by now you’ve seen the New York Times piece on Target and the power of analytics; you... read more
B2B Marketers: Use Your Marketing Automation Carefully
1Ping! That was Outlook notifying me that yet another industry newsletter hit my inbox. But this time, the title caught my eye, so I opened the email. This particular newsletter... read more
Big D, Little D, What Begins with D? Try Direct and Direct.
We all know (but perhaps don’t want to acknowledge) that brands shouldn’t try to build relationships with their entire customer base; there is no need to focus on the person... read more
Numbers That Make Marketers Tremble
At recent events like AdTech and in conversations with clients, I’ve heard a staggering number of statistics that would make even the most sane marketer’s head spin: There are 800... read more
