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Profile: Michael Sherman

Wax Custom Communications is an integrated marketing and custom publishing firm that provides premier content, collateral, and marketing services across print and electronic platforms.

At our core, we’re content providers. What’s different about Wax is how we translate that content. We are experts at developing your brand’s story so that it connects with your customers indelibly and sending it out via magazine, website, e-mail campaign, newsletter, brochure, calendar – you name it.

To learn more call 305-350-5700 or visit http://www.waxcom.com

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Articles by Michael Sherman
How Facebook’s Graph Search Can Influence Healthcare

How Facebook’s Graph Search Can Influence Healthcare

Facebook will be unveiling its new Graph Search in the coming weeks and months to all users. This new search tool will allow users to look up anything another user... read more

Now Your iPhone Can Take Your Pulse

Now Your iPhone Can Take Your Pulse

Mobile & Apps

In the past few years, we’ve seen many examples of how mobile devices have changed healthcare. From helping stop smoking to text-message appointment reminders, healthcare has greatly improved with the... read more

How Much of Online Health Information Is Correct?

How Much of Online Health Information Is Correct?

Health & Wellness

More and more of us go to the internet to get health-related information. Many of us look for answers specifically on social networks, such as Facebook and Twitter, and other... read more

Social Media Now Tracks Flu Faster Than The CDC

Social Media Now Tracks Flu Faster Than The CDC

A social media health website predicted the 2012 flu season six weeks before the Centers for Disease Control and Prevention (CDC) did, according to the technology news website All Things... read more

A New Way of Fighting Childhood Obesity – Through Social Media

A New Way of Fighting Childhood Obesity – Through Social Media

Health & Wellness

According to the Centers for Disease Control and Prevention (CDC), childhood obesity has more then tripled in the past 30 years. In 2008 nearly 20 percent of children in the... read more


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XBOX Kinect Helps with Stroke Rehabilitation

XBOX Kinect Helps with Stroke Rehabilitation

Health & Wellness

Each year, two-thirds of the 700,000 Americans who survive a stroke each year require rehabilitation. But only one in three of those survivors actually do the at-home exercises recommended by... read more

Using The Updated LinkedIn For Healthcare Recruitment

Using The Updated LinkedIn For Healthcare Recruitment

As of August 2012, LinkedIn, the world’s largest professional network, had more than 175 million members in over 200 countries around the world. It’s not as big as Facebook or... read more

In Healthcare, Direct Mail Isn’t Dead

In Healthcare, Direct Mail Isn’t Dead

Marketing

Direct mail can still be a beneficial medium, according to a recent study directed towards patients at the Heartland International Health Center (HIHC), which provides primary care to low-income, uninsured... read more

Four Positive Ways the New iPhone 5 Can Help Medicine

Four Positive Ways the New iPhone 5 Can Help Medicine

Mobile & Apps

Much more than just a phone, the iPhone makes our lives better and easier. Many of its features are particularly useful in healthcare. The recently unveiled fifth generation version has... read more

Are Your Hospital’s Physicians’ Using “Doctor-Only” Social Networks?

Are Your Hospital’s Physicians’ Using “Doctor-Only” Social Networks?

Did you know that one of the leading causes of death in America is medical mistakes or accidents, including those performed by doctors? And those medical mistakes are the results... read more

Local Directory Optimization Can Mean More Patients in Your Beds

Local Directory Optimization Can Mean More Patients in Your Beds

Customer Experience

Just like any other local business, a community hospital targets people in a local area. But if you’re in an area with a lot of competition, the difference between a... read more

Are You Optimizing Your Website and Search Strategies for Tablets?

Are You Optimizing Your Website and Search Strategies for Tablets?

Mobile & Apps

When optimizing your hospital’s online presence, you no longer can simply focus on the desktop as the sole driver. These days, consumers – potential patients – are engaging across multiple... read more

How to Measure Your ROI in Healthcare Social Media

How to Measure Your ROI in Healthcare Social Media

Everyone seems to have a Facebook and Twitter account, both personally and for business. In healthcare, how you can measure your social media return on investment (ROI)? Since social media... read more

Would You See An iRobot Doc In The ER?

Would You See An iRobot Doc In The ER?

Tech & Gadgets

What if you were sitting in an examination room and a robot walked through the door? Would you jump? Would you engage with it? No matter how you may feel,... read more

Taking YouTube to the Next Level with Live Streaming

Taking YouTube to the Next Level with Live Streaming

Did you know YouTube is reporting three billion hours of video being streamed each day to its website? That’s a lot of video sharing! Now YouTube is taking video to... read more