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Profile: Michael Nixon
Articles by Michael Nixon
Storytelling Lessons From Film School
When it comes to content marketing, the concept of storytelling has become more and more the focus when crafting new content for clients and consumers alike. While the basic ideas... read more
Building Better Video Content: What’s Next
With many content marketers considering the world of video as their next logical step, it is important to keep informed about the technologies and changes coming in things even as... read more
Keyword Match Ratio: What is it & How to Use it to Dominate Your Competition
There are ever-changing components constantly moving inside of the world of SEO and internet work in general. But, sometimes, there are things hiding inside of the internet that we didn’t... read more
Good Content is More Than Just Sexy
There’s been a conversation brewing in the world of content marketing about the need to create “sexy” content to entice new readers/customers/users/ whatever. Beyond the complexities of birds, bees, and... read more
Widescreen and Content: Does Size Matter?
A recent blog post about the concept of reformatting content to fit widescreen monitors got me thinking about the whole idea of widescreen content. Specifically, I started to think about... read more
House of Cards: Dealing with Big Data
With Netflix’s newest foray into original drama, House of Cards, being hailed as the first victory of “Big Data” programming, it’s definitely time to consider how you are working with... read more
What Links will Look like in 2014
With the changes to Google post-Penguin, now is the time to dig deep and cut your safety line when it comes to spammy links. Cutting the cord and bailing on... read more
Updating Your Anchor Text Strategy Post-Penguin
It seems like many in the world of search engine optimization have been worried about the now less-than-recent Penguin update to Google. If you need a refresher on Penguin, it’s... read more
Predictive Search Makes Local Optimization Mandatory
With the announcement of Google Now, a search tool for Google phones with the power of predictive search, the concept of local optimization should be pushed to the front of... read more
Searching for Social: What’s Here and What’s Coming
With Facebook’s recent announcement of a new, specialized search feature coming to their site, there is a new discussion building around the concept of combining search and social and what... read more
Keep it Simple in Storytelling
When it comes to storytelling, there are piles of blogs, books, and slideshows giving all manner of conflicting advice. There are also numerous sources with various theories on why storytelling... read more
Joining Forces: How to Collaborate in Content
The recent announcement of Disney Infinity, a new video game that combines the various Disney-owned worlds like Pirates of the Caribbean, Pixar movies like Monsters, Inc. and The Incredibles, and... read more
Can You Still Get Ahead with a Press Release?
Press releases have been noted as a medium that eludes many content marketers. Concerns over the age of the press release concept have been a leading cause of this apprehension.... read more
The Failures of Facebook Ads
1The social media site Facebook is becoming best-known for the seemingly constant barrage of changes being made to the platform. Changes to reach, changes in algorithms, and – recently –... read more
Universal’s Bad Deal: Look Who’s Showing Netflix the Door
After the recent news of Universal’s unprecedented ten-year deal with HBO Go for their streaming content (essentially giving Netflix a hard, and ill-advised, back-hand), you might be wondering just how... read more
