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Profile: Michael Katz
Articles by Michael Katz
When Banks Write Financial Legislation
Ever since the Dodd-Frank Act was passed after the 2008 stock market crash and subsequent recession, major Wall Street banks have been trying to reform the Bill. The Bill took... read more
Social Trading Apps Coming of Age
Online trading is growing and now it’s spreading to Facebook. From the world of Forex to Binary Options, trading online from the comfort of your own home is a big... read more
Facebook Timeline and a Lesson in Consumer Engagement
Despite the recent bad press surrounding f-Commerce together with the ‘sudden’ and ‘forced’ implementation of Facebook’s timeline for pages, ShopIgniter’s offering has now become even more compelling. Not only has... read more
Virtual World Real Potential
Walking into a bar or nightclub alone and striking up a conversation with a stranger is daunting for the majority of people. By nature, most people have insecurities which inhibit... read more
It’s All Fun and Games on Facebook
Games engage on the social network better than any other online platform. But is Facebook turning into the biggest interactive playground in the world? Can it offer more? The recent... read more
Changes to Facebook Pages Sees Another Setback to Retail Brands Selling on Facebook
After implementing timeline for fan pages Facebook has yet again changed the playing field in the way that brands interact with customers through their branded Facebook fan pages. The ability... read more
Has f-Commerce Ended Before It Has Even Begun?
Sucharita Mulpuru has made no secret of the fact that she doesn’t believe in f-Commerce. Mulpuru, a senior analyst at Forrester Research has even been quoted as saying “In the... read more
Incentivized Pre-Sale Social Sharing by AddShoppers
In short, Add Shoppers™ is a pre-sale solution for e-Commerce providers to incentivize more sales through its unique social sharing technology. But that’s just the tip of the iceberg. This... read more
The Connector Between Social Media and Return on Investment
Unless you’re a celebrity or well-known personality, what exactly does it mean to have a fan? Have you been misled into thinking that someone who clicks on ‘like’ is your... read more
Curebit Offers Online Stores the Solution for ‘Word of Mouth’ Social Marketing
Everyone talks about how effective ‘word of mouth’ marketing is within the realms of social media. But how easy is it to get customers to recommend your products? Incentivized offers... read more
Facebook Timeline: Will It Hurt The Popularity Of Facebook?
6The new and widely spoken about Facebook timeline will imminently replace all users’ current Facebook home page. The look and feel of the timeline is a drastic change to the... read more
Targeting Trendsetters to Spread Word of Mouth Advertising
1With the development of social media tools which enable brands to interact with their ‘Fans’, it was just a matter of time before the same principles were applied to advertising... read more
Social Media Case Studies in Loyalty and Acquisition
Introduction Extole helps brands engage, interact and reach their goals by harnessing the full power of social media. Four brands from different verticals each had objectives which had to be... read more
The Key to Successfully Selling on Facebook
Imagine you’re a large brand. You want to have direct contact with the people who buy your products. You want to know what they want. How much they are prepared... read more
Milyoni and TV Free Media to Bring WSOBP to Facebook
1F-Commerce developer Milyoni (pronounced Million Eye), together with TV Free Media, a Vegas based production company, are bringing the World Series of Beer Pong to Facebook and will be streaming... read more
