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Profile: Michael Brenner

Michael Brenner is the Vice President of Global Marketing for SAP where he leads content strategy and serves as the managing editor of the company’s award-winning Business Innovation thought leadership blog site. He is also the author of B2B Marketing Insider, a contributor to Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.  Follow Michael on Twitter (@BrennerMichael)LinkedInFacebook and Google+ and Subscribe to B2B Marketing Insider by Email

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Articles by Michael Brenner
29 Signs Your Business Is Not Ready For Content Marketing

29 Signs Your Business Is Not Ready For Content Marketing

Content Marketing

1

How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing has become the latest bandwagon people are jumping on before... read more

Business Buyers Relying More On 3rd Party Content

Business Buyers Relying More On 3rd Party Content

Content Marketing

New content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The research, conducted... read more

What Is Content Marketing? It’s Starts With Culture!

What Is Content Marketing? It’s Starts With Culture!

Content Marketing

I was recently interviewed by an international business rag on content marketing. They asked me things like what is it, why anyone should care, how to do it well, etc.... read more

Content Marketing Is The Top Marketing Priority of 2014

Content Marketing Is The Top Marketing Priority of 2014

Content Marketing

Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. The survey covered “client-side” marketers from both the B2B and B2C worlds as well... read more

The Changing Nature Of Work [Slideshare]

The Changing Nature Of Work [Slideshare]

Human Resources

In my current role, I am responsible for content marketing and content development at SAP on the topic of the Future of Business. One of the areas that I am... read more


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Big Data Is Driving Content Marketing Strategy

Big Data Is Driving Content Marketing Strategy

Content Marketing

According to a new report by Gartner, one-third of companies face an information crisis within the next 3 years. Direct Marketer News reports that big data, social media and the... read more

You’ve Heard Of Big Data But What Is Big Content?

You’ve Heard Of Big Data But What Is Big Content?

Content Marketing

1

In content marketing, we’re great at making up terms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are. The term Big Content... read more

3 Traits Of Superstar Marketers

3 Traits Of Superstar Marketers

Marketing

What separates the best marketers from the rest? A couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become... read more

Why Are You In Marketing?

Why Are You In Marketing?

Marketing

My second blog post ever included my attempt to answer the question “Why am I in Marketing?” That article has also served as a guide post for my career and... read more

Need New Customers? Get Happy Employees

Need New Customers? Get Happy Employees

Human Resources

According to Gallup’s “State of The Global Workplace” report, only 13% employees around the world are actively engaged in their jobs, finding satisfaction in their work and focused on creating... read more

The Secret To A Better Customer Experience

The Secret To A Better Customer Experience

Customer Experience

OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. But when you click the... read more

Twitter Stock Is Getting Killed (And Why It Doesn’t Matter)

Twitter Stock Is Getting Killed (And Why It Doesn’t Matter)

Despite beating Wall Street and analyst expectations for revenue in its first quarter as a public company, Twitter shares got beat up last week following their earnings announcement. Their CEO... read more

Growth Hackers And The Marketing Wake Up Call

Growth Hackers And The Marketing Wake Up Call

Marketing

One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” I... read more

Are You Marketing Like Groundhog Day? Bill Murray’s Advice For Brands

Are You Marketing Like Groundhog Day? Bill Murray’s Advice For Brands

Marketing

Today is not only Superbowl Sunday, and the day we get to see all those expensive ads, it is also Groundhog Day. Here in Pennsylvania, that is kind of a... read more

Is The Corporate Website Dead?

Is The Corporate Website Dead?

Online Marketing

According to some trend watchers, a little research, and a few live examples, the corporate website as we know it may be ready for some disruptive evolution. To put it... read more