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Profile: Michael Brenner
Articles by Michael Brenner
Slideshare Is The Biggest Opportunity In B2B Content Marketing
In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Without hesitation, I answered “Slideshare.” With more than 50 Million visitors... read more
Big Data For Marketing? It’s All About The Questions
Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical. I think Big Data for Marketing is more about the questions than the answers. More... read more
What is a Social Business?
In response to my post defining social selling, I realized that I needed to take a step back and define “What is a social business?” There is a lot of... read more
Social Selling: A Day In The Life of A Social Sales Person
3Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Social selling... read more
5 Mindset Shifts Marketing Leaders Must Make
We all know that real change starts with a shift in thinking. And so we are winding down the Future of Marketing series (for now) with this post on the... read more
The Art of Storytelling [Video]
“Through the ages, technology and media…has dramatically influenced the way we communicate and tell stories.” This was one of the main points on “the art of storytelling” presented by Julie... read more
8 Steps To Build A Content Hub That Converts [Slides]
Today’s B2B buyer is overwhelmed with more information than they could ever consume. The last thing they want is to read your product-centric content. Instead, you need to build a... read more
The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.” Those are the words SAP Chief Marketing Officer Jonathan Becher (@jbecher) used to open his keynote... read more
Marketing is in the Throes of a Buyer Revolution
1The first step in effective marketing is listening, research and a solid understanding of your buyers. A few years ago I found Tony Zambito online and we became instant friends... read more
Digital is Changing Marketing and Changing Business
Last fall I attended an “unconference” in Greece called Stream that was hosted by some truly inspired folks at WPP. It was one of the most amazing professional experiences of... read more
How Do You Find The Time For Social Media?
How do you find the time for social media? This is the question I get asked probably more than any other. I have four lovely children, a demanding job, a... read more
Marketing Must Be Integrated Into The Whole Business
One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ So as we start to wind down the Future of Marketing... read more
Are Social Employees the Future of Marketing?
As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the Future of Marketing? In our previous interviews,... read more
The Human Touch – Important For Marketing Today and Tomorrow
In this Future of Marketing series, we have covered topics such as Agile Marketing, Big Data, Customer Experience, Thought Leadership, Culture, Content, and so much more. Despite all the change... read more
How Will 50 Billion Connected Devices Affect The Future of Marketing?
Imagine the inevitable Future of Marketing with 50 billion connected devices! How will marketing change and what role will brands and consumer play? In our previous interviews on the future... read more
