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Profile: Michael Brenner

Michael Brenner is the Head of Strategy for NewsCred. Recognized as a Forbes Top 40 Social Media Marketer, a Top Content Marketing Influencer and Most Mentioned Marketer on Twitter, Michael is an accomplished marketing speaker, author of the B2B Marketing Insider blog, and a frequent contributor on leading publications like ForbesThe Economist, and The Guardian. Michael is an experienced marketing executive, most recently serving as Vice President of Global Marketing and Content Strategy for SAP where he developed an award-winning thought leadership blog for SAP called Business Innovation. Michael is also a co-founder of Business 2 Community. 

 Follow Michael on Twitter (@BrennerMichael)LinkedInFacebook and Google+ and Subscribe to his B2B Marketing Insider by Email

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Articles by Michael Brenner
Content Marketing ROI  – More Than A Trip Down The Rabbit Hole

Content Marketing ROI – More Than A Trip Down The Rabbit Hole

Content Marketing

In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing. And like a foolish... read more

WTF Does Kevin Spacey Know About Content Marketing?

WTF Does Kevin Spacey Know About Content Marketing?

Content Marketing

What does Kevin Spacey know about content marketing? It turns out, quite a bit! You may know him from amazing roles in films such as Se7en, The Usual Suspects, American... read more

Are You Ready For Marketing 2020?

Are You Ready For Marketing 2020?

Marketing

The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. We largely don’t answer cold calls,... read more

Content Marketing Objectives And KPIs

Content Marketing Objectives And KPIs

Content Marketing

1

Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get... read more

Keys To Leadership Success? Candor And Trust

Keys To Leadership Success? Candor And Trust

Leadership

Right now I am reading one of the most amazing business books I have ever read and it isn’t even a book about business. The book is called “Creativity, Inc.... read more


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Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report

Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report

Business Innovation

By now, you’ve likely heard about the New York Times Digital Innovation Report. The nearly-100 page report was leaked by Buzzfeed last month and became more than the talk of... read more

The 10 Internet Trend Charts You Need To See From Mary Meeker

The 10 Internet Trend Charts You Need To See From Mary Meeker

Trends & News

Every year around this time Mary Meeker puts out her famous Internet Trend Charts. I cover them every year because I think she has found a way to show all... read more

Your Brand Is Not What You Sell

Your Brand Is Not What You Sell

Branding

One of my core beliefs of effective content marketing is to deliver content people actually want. Publish stories they actually will enjoy – to read and to share. To do... read more

Event Marketing – The One Secret To Killer Events

Event Marketing – The One Secret To Killer Events

Marketing

I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend... read more

Six Steps For Delivering On The New Vision In Marketing

Six Steps For Delivering On The New Vision In Marketing

B2B Marketing

A recent report by The Economist Intelligence Unit called “Visions in Marketing” highlights the innovations in Marketing, marketing strategy and the practical applications of those marketing strategies in forward-thinking companies... read more

What Is Culture? The Values That Define Who You Hire, Promote and Fire

What Is Culture? The Values That Define Who You Hire, Promote and Fire

Human Resources

“The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg. She is referring to a presentation simply called “Culture” that was... read more

The Critical Ingredients Of Effective Demand Generation

The Critical Ingredients Of Effective Demand Generation

B2B Marketing

2

Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must be more than trade shows, logo... read more

29 Signs Your Business Is Not Ready For Content Marketing

29 Signs Your Business Is Not Ready For Content Marketing

Content Marketing

1

How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing has become the latest bandwagon people are jumping on before... read more

Business Buyers Relying More On 3rd Party Content

Business Buyers Relying More On 3rd Party Content

Content Marketing

New content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The research, conducted... read more

What Is Content Marketing? It’s Starts With Culture!

What Is Content Marketing? It’s Starts With Culture!

Content Marketing

I was recently interviewed by an international business rag on content marketing. They asked me things like what is it, why anyone should care, how to do it well, etc.... read more