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Profile: Michael Brenner

Michael Brenner is the Head of Strategy for NewsCred. Recognized as a Forbes Top 40 Social Media Marketer, a Top Content Marketing Influencer and Most Mentioned Marketer on Twitter, Michael is an accomplished marketing speaker, author of the B2B Marketing Insider blog, and a frequent contributor on leading publications like ForbesThe Economist, and The Guardian. Michael is an experienced marketing executive, most recently serving as Vice President of Global Marketing and Content Strategy for SAP where he developed an award-winning thought leadership blog for SAP called Business Innovation. Michael is also a co-founder of Business 2 Community. 

 Follow Michael on Twitter (@BrennerMichael)LinkedInFacebook and Google+ and Subscribe to his B2B Marketing Insider by Email

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Articles by Michael Brenner
3 Ways Brands Can Succeed As Advertising And Technology Evolve

3 Ways Brands Can Succeed As Advertising And Technology Evolve

Branding

Well AdWeek is over. Yawn. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Even though many of... read more

How To Break Through The Noise With The 3 Vs Of Content Marketing

How To Break Through The Noise With The 3 Vs Of Content Marketing

Content Marketing

1

Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid... read more

One Key To Content Marketing (And Life) Success

One Key To Content Marketing (And Life) Success

BrandViews / NewsCred

Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals, then review them every day. Just a few weeks ago, Ryan Allis, CEO and founder of iContact,... read more

Digital Marketing  – What Are The Top Goals And Challenges?

Digital Marketing – What Are The Top Goals And Challenges?

Digital Marketing

1

Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert... read more

The 1 Key To Success In Content Marketing (And Life)

The 1 Key To Success In Content Marketing (And Life)

Content Marketing

Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And then review them every day. Just a few weeks ago, Ryan Allis, CEO... read more

20 Amazing Examples Of Brand Content Marketing Hubs

20 Amazing Examples Of Brand Content Marketing Hubs

Content Marketing

As a content marketer , I am always looking for brands creating content I wish I created, the best video content, and general business and marketing inspiration. But I’m also... read more

Do Content Marketers Need To Have Writing Skills?

Do Content Marketers Need To Have Writing Skills?

Content Marketing

In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. The post was inspired... read more

What Is Content Marketing? And 9 More Content Marketing Questions Answered

What Is Content Marketing? And 9 More Content Marketing Questions Answered

Content Marketing

In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should... read more

7 Content Marketing Lessons From Red Bull Media House

7 Content Marketing Lessons From Red Bull Media House

Content Marketing

One of the biggest content marketing questions I get on a regular basis is “who are the leading content marketing brands?” After American Express OPEN Forum, which claims to be... read more

7 Skills To Look For When Hiring A Content Marketing Strategist

7 Skills To Look For When Hiring A Content Marketing Strategist

Content Marketing

Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. And with the shift away from paid promotion, through attempts... read more

9 Keys To Brand Publishing Success

9 Keys To Brand Publishing Success

Content Marketing

Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers, we... read more

Content Marketing ROI  – More Than A Trip Down The Rabbit Hole

Content Marketing ROI – More Than A Trip Down The Rabbit Hole

Content Marketing

1

In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing. And like a foolish... read more

WTF Does Kevin Spacey Know About Content Marketing?

WTF Does Kevin Spacey Know About Content Marketing?

Content Marketing

1

What does Kevin Spacey know about content marketing? It turns out, quite a bit! You may know him from amazing roles in films such as Se7en, The Usual Suspects, American... read more

Are You Ready For Marketing 2020?

Are You Ready For Marketing 2020?

Marketing

The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. We largely don’t answer cold calls,... read more

Content Marketing Objectives And KPIs

Content Marketing Objectives And KPIs

Content Marketing

1

Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get... read more