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Profile: Michael Brenner

Michael Brenner is the Head of Strategy for NewsCred. Recognized as a Forbes Top 40 Social Media Marketer, a Top Content Marketing Influencer and Most Mentioned Marketer on Twitter, Michael is an accomplished marketing speaker, author of the B2B Marketing Insider blog, and a frequent contributor on leading publications like ForbesThe Economist, and The Guardian. Michael is an experienced marketing executive, most recently serving as Vice President of Global Marketing and Content Strategy for SAP where he developed an award-winning thought leadership blog for SAP called Business Innovation. Michael is also a co-founder of Business 2 Community. 

 Follow Michael on Twitter (@BrennerMichael)LinkedInFacebook and Google+ and Subscribe to his B2B Marketing Insider by Email

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Articles by Michael Brenner
20 Amazing Examples Of Brand Content Marketing Hubs

20 Amazing Examples Of Brand Content Marketing Hubs

Content Marketing

As a content marketer , I am always looking for brands creating content I wish I created, the best video content, and general business and marketing inspiration. But I’m also... read more

Do Content Marketers Need To Have Writing Skills?

Do Content Marketers Need To Have Writing Skills?

Content Marketing

In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. The post was inspired... read more

What Is Content Marketing? And 9 More Content Marketing Questions Answered

What Is Content Marketing? And 9 More Content Marketing Questions Answered

Content Marketing

In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should... read more

7 Content Marketing Lessons From Red Bull Media House

7 Content Marketing Lessons From Red Bull Media House

Content Marketing

One of the biggest content marketing questions I get on a regular basis is “who are the leading content marketing brands?” After American Express OPEN Forum, which claims to be... read more

7 Skills To Look For When Hiring A Content Marketing Strategist

7 Skills To Look For When Hiring A Content Marketing Strategist

Content Marketing

Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. And with the shift away from paid promotion, through attempts... read more

9 Keys To Brand Publishing Success

9 Keys To Brand Publishing Success

Content Marketing

Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers, we... read more

Content Marketing ROI  – More Than A Trip Down The Rabbit Hole

Content Marketing ROI – More Than A Trip Down The Rabbit Hole

Content Marketing

In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing. And like a foolish... read more

WTF Does Kevin Spacey Know About Content Marketing?

WTF Does Kevin Spacey Know About Content Marketing?

Content Marketing

What does Kevin Spacey know about content marketing? It turns out, quite a bit! You may know him from amazing roles in films such as Se7en, The Usual Suspects, American... read more

Are You Ready For Marketing 2020?

Are You Ready For Marketing 2020?

Marketing

The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. We largely don’t answer cold calls,... read more

Content Marketing Objectives And KPIs

Content Marketing Objectives And KPIs

Content Marketing

1

Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get... read more

Keys To Leadership Success? Candor And Trust

Keys To Leadership Success? Candor And Trust

Leadership

Right now I am reading one of the most amazing business books I have ever read and it isn’t even a book about business. The book is called “Creativity, Inc.... read more

Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report

Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report

Business Innovation

By now, you’ve likely heard about the New York Times Digital Innovation Report. The nearly-100 page report was leaked by Buzzfeed last month and became more than the talk of... read more

The 10 Internet Trend Charts You Need To See From Mary Meeker

The 10 Internet Trend Charts You Need To See From Mary Meeker

Trends & News

Every year around this time Mary Meeker puts out her famous Internet Trend Charts. I cover them every year because I think she has found a way to show all... read more

Your Brand Is Not What You Sell

Your Brand Is Not What You Sell

Branding

One of my core beliefs of effective content marketing is to deliver content people actually want. Publish stories they actually will enjoy – to read and to share. To do... read more

Event Marketing – The One Secret To Killer Events

Event Marketing – The One Secret To Killer Events

Marketing

I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend... read more