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Profile: Meredith Thornton
Articles by Meredith Thornton
The Benefits of Employing a Costco Mentality
You walk into McDonalds and order a Big Mac Meal for $4.59. Just when you begin to think you’re getting a bargain, think again. Have you ever strolled by the... read more
Unmasking the BIG Secrets of SEO
First Things First Firstly, there are no BIG secrets of SEO (Search Engine Optimization). SEO is simple. Put up good content and write it for people, not search engines. There... read more
Will You Be My Valentine?
Just when you thought holiday marketing was over, Valentine’s Day creeps around the corner. Whether you view it as the most romantic day of the year or a yearly Hallmark... read more
Nobody’s Perfect – Methods of Improvement That Can Offer the Biggest Gain
One management mantra that you’ve probably heard countless times in your life is the quote, “There’s always room for improvement.” Regardless of whether you’re flipping burgers at McDonalds or devising... read more
Is Your Email List OK to Send To?
You have collected a list of email addresses, and you’re now ready to start mailing. Or so you think. Before you rush to the finish line and click “send,” there... read more
The Cost-Benefit Analysis of Delivering Great Customer Service
The search for new customers is an expensive business. So why not invest your resources into building a lasting and profitable business relationship with your existing customers? The answer lies... read more
Has Email Marketing Become an Afterthought?
In the midst of a social media revolution, we have become obsessed with our Facebook and Twitter status updates, our +1’s, our “pins,” and our LinkedIn posts to gain a... read more
Zuckerberg in Critical Condition?
No, Mark Zuckerberg hasn’t been in a car accident or been hurt in any way. As far as we know, he’s probably hanging out, drinking some carrot juice at his... read more
To Outsource or Not to Outsource? That is the Question.
Disintermediation is a big word, I get it. If you attempt to say it out loud, it can be quite a tongue twister. It may seem complex and something only... read more
Perfecting Your Marketing Game Plan in 2013
1It’s that time again. We’ve all said goodbye to 2012 and have welcomed 2013 with a determination to put our best foot forward in both our personal and business engagements. Taking stock... read more
Getting the Most out of Third Party Email Marketing
The opportunities that present themselves with third party email marketing are perhaps as great as the challenges. An email marketing campaign gone awry will do nothing more than harm your... read more
Email Marketing To-Do List
When it comes to email marketing, the floodgates are open. Since marketers first realized the significant role that email marketing plays in attracting and acquiring new customers, ad spending in this... read more
Choosing the Right Marketing Channel is the Wrong Decision
The thing about Integrated Marketing is that you don’t have to choose between one marketing platform versus another. In fact, you shouldn’t have to choose. Success comes into play when... read more
Email Marketing Rule #1: Beware of Co-Reg Data
If you are a self-proclaimed email marketing genius like so many of us claim to be, we should agree that purchasing lists is an unreliable approach to generate quality sales... read more
All Social Media Platforms Are Equal, But Some Social Media Platforms Are More Equal Than Others
If there is anything I learned from reading Animal Farm in 9th grade English class, it was how George Orwell exposed the Russian’s communist tendencies during the Bolshevik Revolution of 1917. In a... read more
