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Articles by Megan Leap
50% Of Content Marketing Efforts Are A Waste, And Why That’s Good For You

50% Of Content Marketing Efforts Are A Waste, And Why That’s Good For You

Content Marketing

If you’re investing in content marketing, there’s roughly a 50% chance your efforts are a waste. And that’s a good thing. It might seem extreme, but I’m going to back... read more

Study: Content Marketing is the 3rd Most Coveted Skill for Digital Talent

Study: Content Marketing is the 3rd Most Coveted Skill for Digital Talent

Digital Marketing

Content marketing—including blogs, webinars, and white papers—is the heartbeat of successful digital marketing. It can make a boring product exciting, a confusing message clear, a soulless website come alive, and... read more

Do You Have the 3 Qualities of Successful B2B Marketers? An Interview With Jasmine Sandler

Do You Have the 3 Qualities of Successful B2B Marketers? An Interview With Jasmine Sandler

Digital Marketing

Do you and your team have what it takes to be successful B2B marketers? In today’s B2B buying process, it takes much more than a large sales force or dial... read more

Building Your Digital Marketing Dream Career: An Interview with Lisa Buyer

Building Your Digital Marketing Dream Career: An Interview with Lisa Buyer

Digital Marketing

1

One of my favorite women in digital marketing is Lisa Buyer. Lisa is the founder of The Buyer Group, an interactive agency, and a lead instructor  at OMI (check out... read more

B2B Marketers Should Look to Primary Research to Build Brand Authority

B2B Marketers Should Look to Primary Research to Build Brand Authority

Digital Marketing

1

With so many businesses leveraging content marketing these days, it can become challenging to make your brand’s voice rise above the chatter. One way you can separate yourself is by... read more


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A Day in the Life of a Busy Social Media Marketer [infographic]

A Day in the Life of a Busy Social Media Marketer [infographic]

Digital Marketing

1

The demands on social media marketers continue to grow and distractions are everywhere. For many of us, it’s challenging to efficiently manage the day-to-day tasks involved with the constantly-changing landscape.... read more

Digital Talent Spotlight: Shelly Lucas of D&B Reminds Us to 'Be Present in Every Moment'

Digital Talent Spotlight: Shelly Lucas of D&B Reminds Us to ‘Be Present in Every Moment’

Digital Marketing

Over the past few years, I’ve had the chance to get to know Shelly Lucas, Senior Marketing Manager at D&B/Hoover’s. We met through the Hoover’s Twitter account while I was... read more

Do You Have the Most Coveted Digital Marketing Skills for 2014? [Infographic]

Do You Have the Most Coveted Digital Marketing Skills for 2014? [Infographic]

Digital Marketing

As part of our 2014 State of Digital Marketing Talent study (announced yesterday, see post here), we asked 747 advertising and Fortune 500 marketing executives which digital marketing skills they... read more

Agencies and Brands Face Digital Marketing Skills Shortage

Agencies and Brands Face Digital Marketing Skills Shortage

Digital Marketing

New research by OMI, in partnership  with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage. I’m thrilled to announce the... read more

10 Reasons You Need a Lead Nurturing Strategy Now

10 Reasons You Need a Lead Nurturing Strategy Now

Digital Marketing

One of the most critical components of an effective demand generation strategy is lead nurturing, and most of the buzz surrounding lead nurturing today focuses on the marketing automation tools (Marketo,... read more

10 Overused Stock Photos I Never Want to See Again

10 Overused Stock Photos I Never Want to See Again

Digital Marketing

Most businesses today use stock photography in their digital marketing. From home pages, to landing pages, to blog posts and more—headset hotties and the teams they work with are everywhere.... read more

7 Awesome Tools for Landing Page Optimization

7 Awesome Tools for Landing Page Optimization

Digital Marketing

According to independent research by Compete, there is no faster, more efficient way to improve your return on digital advertising spend than by improving your landing pages. In fact, it... read more

4 Ways to Improve Your B2B Marketing Results in Q4 and Beyond

4 Ways to Improve Your B2B Marketing Results in Q4 and Beyond

Digital Marketing

The B2B sales process continues to evolve. Buyers are taking the process into their own hands, and engaging much later in the sales cycle. In fact, according the Corporate Executive... read more

3 Ways to Annoy Your Twitter Followers

3 Ways to Annoy Your Twitter Followers

Digital Marketing

Common sense says it’s a bad idea to Tweet sexy photos of yourself a-la Anthony Weiner, but there are a few common Twitter sins I see marketers and businesses commit... read more

7 Expert Tips for a Killer B2B Google Display Network Strategy

7 Expert Tips for a Killer B2B Google Display Network Strategy

Digital Marketing

Think the Google Display Network only makes sense for B2C campaigns? Think again. In his popular OMI tutorial, How to Create a B2B Strategy for the Google Display Network, Joe... read more