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Profile: Megan Leap
Articles by Megan Leap
5 Ways to Improve B2B Landing Pages
You can’t nurture what you don’t convert. According to a survey by BtoB Magazine, 59% of B2B marketers say email is the most effective channel for generating revenue. However, more... read more
10 Expert Tips For Increasing Landing Page Conversions
Brian Massey, The Conversion Scientist & Author of “Your Customer Creation Equation” An effective landing page optimization program can have a profound impact on your organization’s bottom line. In fact,... read more
5 Expert Tips for Engaging Brand Advocates
In advance of tomorrow’s virtual Crash Course on brand advocate marketing, I interviewed course instructor, Rob Fuggetta, and asked him to share his best advice for activating and engaging brand... read more
3 Ways to Improve Your Twitter Marketing
While newer social networks such as Pinterest and Google Plus may be growing in popularity, marketing on Twitter is still an effective way for many organizations to reach their marketing... read more
Top 40 Digital Strategists in Marketing
1The Online Marketing Institute is pleased to honor 40 digital strategists in marketing, selected as the leaders that have lead the interactive marketing industry through innovation and education during the... read more
45 Ways to Improve Your Digital Strategy in 2013, Part Three
The Online Marketing Institute’s Annual List of Top Digital Strategists Share Their Best Advice for Driving ROI in the New Year. Welcome to part-three of the top digital educators series. This... read more
3 Big Opportunities for B2B Marketers to Increase Revenue in 2013
The Online Marketing Institute’s latest online event, The B2B Digital Marketing Strategy Summit, kicks off Wednesday, January 9 at 11am ET. I’m proud of the comprehensive program we put together,... read more
45 Ways to Improve Your Digital Strategy in 2013, Part Two
1The Online Marketing Institute’s Annual List of Top Digital Strategists Share Their Best Advice for Driving ROI in the New Year. Welcome to part-two of the top digital strategists series. This... read more
45 Ways to Improve Your Digital Strategy in 2013, Part One
The Online Marketing Institute’s Annual List of Top Digital Strategists Share Their Best Advice for Driving ROI in the New Year. 2013 presents exciting growth and opportunity in digital, as... read more
3 Ways to Improve B2B Digital Marketing in 2013
It’s an exciting time to be a B2B marketer. According the Corporate Executive Board, 60% of the B2B buying process now happens before a prospect ever talks to a salesperson.... read more
13 Ways to Improve Social Media Marketing in 2013
5We’re just 1 week away from kicking off the Social Media Strategy Summit—the most comprehensive online event on social media marketing. In advance of next week’s event, I asked our... read more
3 Conversion Optimization Myths from #ConvCon
Want to discover proven techniques for improving landing page conversions? Check out the Online Marketing Institute’s class, “Conversion Rate Optimization: How to Convert More Clicks Into Customers.” I had the... read more
Modern B2B Marketing: 5 Tips from Jon Miller of Marketo
I’m thrilled to announce that Jon Miller, VP Marketing at Marketo, will be the featured speaker Tuesday, October 16, 2012 at the Online Marketing Institute’s Digital Leaders Cocktail Hour [registration is free!]... read more
3 Landing Page Lessons From Steve Jobs
Last Friday, October 5 was the first anniversary of Steve Jobs’ passing. Steve was brilliant innovator—who married stunning, user-friendly designs with the latest advancements in technology. He had an innate... read more
6 Expert Tips For Proving Social Media ROI
2Think calculating social media ROI is impossible? Think again. This Wednesday, October 3 at 2pm ET, the awesome Nichole Kelly, author of “How to Measure Social Media: A Step-by-Step Guide to... read more
