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Profile: McKay Allen
Articles by McKay Allen
Are You a Creepy Stalker or a Crafty Local Marketer?
There’s always that one person on Facebook that comments on everything you post. They like everything you post. They comment on random pictures you posted in 2009. And here’s the... read more
5 Things You Need to Know About Call Tracking Software
If you use call tracking software, are considering buying call tracking software, or are thinking about call tracking software in any way at all, you should read this article. We’re... read more
Mobile Landing Page Case Study: Vegas.com
Lately we’ve been trying to provide you with better information about mobile marketing case studies. This one comes from Vegas.com. Their mobile visitors were bouncing way too quickly and far... read more
Florida Gulf Coast: What’s the Marketing ‘Value’ of an NCAA Tournament Run?
If you haven’t heard of what Florida Gulf Coast is doing in the NCAA tournament, you haven’t been paying attention. Florida Gulf Coast is a small university in Ft. Myers,... read more
Reason #924 Call Tracking Doesn’t Hurt SEO
1Misconceptions and stereotypes can linger, even when they have been proven false. Such is the case with call tracking and SEO. Local marketers fear that call tracking will hurt SEO... read more
Why Do Colleges Suck at Teaching Marketing?
I didn’t graduate from college with a marketing degree. I have a degree in journalism and political science. And I’m glad, because if I had graduated with a degree in... read more
7 Of The Most Awesome Marketing Videos EVER
Videos give marketers a chance to show off for their customers through humor, emotion, or just general awesomeness. In making this list of 7 awesome marketing videos, we wanted to... read more
How IHOP Generates Sales: SMS Marketing Case Study
2In an effort to build brand loyalty and drive traffic into a local franchisee’s IHOP during slow days of the week, a marketing firm began an integrated media campaign involving... read more
Great BtoB Research: A Profile of the Modern Marketer
1Eloqua recently sponsored a study trying to answer the question: who is the ideal marketer in the modern environment? The research was published in the latest issue of BtoB. Our... read more
Research: Marketers Decreasing Direct Mail Spend…Sort Of
1According to an article in the most recent issue of Target Marketing magazine, nearly 12% of direct marketers say they’re doing to decrease direct mail spend in 2013. That’s the largest... read more
4 Reasons Your Marketing May Not Work (Hint: Call Tracking is One)
1We talk to people all the time who complain that their marketing isn’t working as well as they would like it to work. Every business–regardless of size, budget or industry–has... read more
Marketing 101: Where to Advertise Phone Numbers
We’re a call tracking company. And one of the first questions people ask us is this: where should I put my call tracking phone numbers? Where should I advertise them?... read more
How To Split Test Your Advertising with Call Tracking
1My grandma is obsessed with her yard. Utterly obsessed. She has to have the greenest lawn, the prettiest flowers, and the most expertly manicured shrubbery. Naturally, growing up, my brother... read more
Why Santa Hates Call Tracking
We love Santa. The idea of a chubby old man shimmying down a chimney to bring toys to little girls and boys is awesome. Santa is the freaking man. He... read more
Facebook Marketing Data: Photos Rock
1Hubspot posted a great blog last week–as they often do–about content sharing. One of the hidden nuggets of data buried about 647 pages into the blog post was about Facebook... read more
