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Profile: Max Stinson

Maxwell Stinson is a Marketing Executive and B2B Telemarketing Specialist at Kick Start Sales Force. He is also an author for Ezine Articles and contributor to his company's blog. Max invites you to visit http://kickstartsalesforce.com/ to learn more about B2B lead generation, appointment setting, and inside sales solutions.

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Articles by Max Stinson
Grouping Sales Leads – How Attitudes towards Google+ Demonstrate a Diverse Market

Grouping Sales Leads – How Attitudes towards Google+ Demonstrate a Diverse Market

You’ve heard of buyer profiles before. It’s not only a staple for generating sales leads. It symbolizes a solid reality in B2B marketing: No customer is the same as any... read more

Lead Generation and the Secret R&D Lab

Lead Generation and the Secret R&D Lab

Strategy

In the spirit of Comic-Con, here’s a little trope that’s often recognized but not openly talked about: Research, Inc. Technically, every company has its own version of the R&D department.... read more

Lead Generation Tips – Secret World Cup Viewings and Other Awkward Moments

Lead Generation Tips – Secret World Cup Viewings and Other Awkward Moments

Marketing

Let’s face it. At least half the world was still watching FIFA even when their favorite team was out of the game. Not only that, more than half of those... read more

Appointment Setting Tips – Helping the New Guy in Sales

Appointment Setting Tips – Helping the New Guy in Sales

Sales Management

Sometimes the new guy isn’t just some intern working in the back office. Sometimes it’s a new member of your sales team. But like any new hire, there’s a typical... read more

Sales Lead Generation and Football Fallbacks

Sales Lead Generation and Football Fallbacks

Strategy

Google’s Doodle is back to normal. Twitter’s put down the hashflags. It looks like it’s going to be business as usual on the internet now that the World Cup’s over.... read more


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Lead Generation Tips – How Stereotypes Belie Opportunities

Lead Generation Tips – How Stereotypes Belie Opportunities

B2B Marketing

Nobody likes stereotyping. But for all the hate they get, the attitude towards them can create opportunities in your lead generation campaign. Some of the negative traits attributed to some... read more

Long-term B2B Marketing Must Adapt Early to Growth Pains

Long-term B2B Marketing Must Adapt Early to Growth Pains

B2B Marketing

Anyone who’s ever dreamed of making a business bigger than what it currently is shouldn’t underestimate the scale. It’s like growing your own mean, little alien. Eventually, it’ll have to... read more

Appointment Setting Tips – Re-Establishing Credibility

Appointment Setting Tips – Re-Establishing Credibility

B2B Marketing

Being wrong the first time can hurt customer trust and it makes it harder to acquire the same customer in your appointment setting campaigns. This is bad for a number... read more

Telemarketing Tips – Good Intentions Must Be Made Clear

Telemarketing Tips – Good Intentions Must Be Made Clear

Customer Experience

The 4th of July represents everything about American freedom. But for some B2B marketers, Facebook’s recent mishandling of its secret psychological experiment might be the biggest ironic slap in the... read more

How Big Games Demonstrate What Can Go Wrong With Your B2B Leads

How Big Games Demonstrate What Can Go Wrong With Your B2B Leads

B2B Marketing

There are a lot of totally obvious reasons to watch a big game until its conclusion. You saw it during the NBA Finals. You’re seeing it again in this year’s... read more

Recycling Your Appointment Setting Resources

Recycling Your Appointment Setting Resources

Strategy

When you think of the word recycling, you usually get a lot of icons in mind. Plastic. Paper. Can. Biodegradable. Non-biodegradable. Obviously this type of labeling is important because it... read more

How Minds at Leisure Generate B2B Marketing Content

How Minds at Leisure Generate B2B Marketing Content

B2B Marketing

You’d probably had this happen to you at least once when you were a kid. The day’s hot, the lecture’s long, and all of a sudden your teacher yells at... read more

Getting Sales Leads for Specialty Offers

Getting Sales Leads for Specialty Offers

Sales Management

Like all holiday seasons, summer’s full of special occasions. Birthdays. Beaches. Blowouts. It’s the time of year when many industries get to offer specialty products and packages for vacation-ready customers.... read more

How Print B2B Marketing is Saved by Digital

How Print B2B Marketing is Saved by Digital

B2B Marketing

It’s really stereotypical to assume that today’s digital marketing trends are out to get classic strategies that involve print or telemarketing. “Everyone gets their media online.” “I’ll just Google it.”... read more

Lead Generation Tips – When One Question Leads to Many

Lead Generation Tips – When One Question Leads to Many

Sales Management

You’ve seen this development before. What seems like a simple question is in fact a long list of them packaged into one. From asking why the sky is blue to... read more