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Profile: Max Byer
Articles by Max Byer
4 Technology Products that Failed After Launch
Technology is changing at an increasingly fast pace. This gives tech products a narrow time to successfully launch as well as limited time before they enter the decline stage in... read more
How to Launch a Liquor Brand
Liquor products must adhere to the same business rules that apply to other consumer products on the market; there are just more rules and regulations to abide by. After the repeal... read more
7 Key Tips to Any Successful Food Product Launch
Launching a food product in today’s highly competitive market takes a large degree of commitment, hard work and the right team to execute a successful launch. It is important to understand what people buy, when... read more
Just in Time for Summer: Craft Beer Package Design
What characteristics determine a package design’s superiority within the highly creative craft beer product category? In this video by The Beverage Roundtable, Bob Sperber has a detailed discussion with package design experts... read more
20 Unique Package Design Examples
The outer layer of a product is what a consumer sees, feels and experiences when deciding whether or not to purchase a product. The creative use of illustration, color, typography... read more
How Sustainable Packaging Can Put You Ahead of the Competition (INFOGRAPHIC)
1The demands on packaging are greater than they have ever been due to our growing population. When it comes down to purchasing a product, the majority of consumers look for... read more
Eco-Friendly Retail Product Packaging
2Much of packaging today involves expensive resources that not only cost more to produce, but eventually end up going straight to a landfill. This misuse of resources is not necessary to... read more
12 Mobile Marketing Statistics for Small and Large Businesses
2Mobile marketing is one of the fastest and most innovative ways to reach new and existing customers for both small and large companies. Mobile interactions are a part of our everyday life.... read more
5 Consumer Products Using Augmented Reality (With Video!)
Due to the popularity of smartphones and other handheld platforms, augmented reality is transforming the way we market the products of today and the future. Augmented reality has been around... read more
5 Amazing Augmented Reality Campaigns
Technology has evolved in ways that let us “enhance” one’s perception of reality. By viewing the world through computer-generated sensory input, the world becomes an interactive medium where there is... read more
Women Purchase More Than 80% of All Products and Services
Women have always been the dominant decision makers for consumer products in the household. More than half of the U.S. population is female, and women purchase or influence the purchase... read more
