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Profile: Matthew Peneycad
Articles by Matthew Peneycad
Why You Need to Care About the Mobile UX of Your Facebook Content
I’m going to start with a couple of incredible statistics, though you’ve probably seen them before. Facebook has roughly 1.06 billion monthly active users (Source: CNET) Facebook has roughly 680 million mobile... read more
The Truth About How Branded Videos Go Viral
2When creating video content, it’s natural to want it to go viral to maximize your earned media. It’s easy to get so focused on achieving viral success that the core... read more
7 Out of This World Lessons from Astronaut Chris Hadfield’s Social Media Success
Astronaut Chris Hadfield has successfully returned from a 5-month mission as commander aboard the ISS and has undoubtedly inspired a generation through his unprecedented use of social media and content... read more
Avoid Burning Your Cash On A New Blog. Start Simple.
When you get your business blog started, it’s tempting to invest in a custom blog design, theme customization, or other features that will set your business’ blog apart from the... read more
Activate Your Social Media Community For Product Development
Your business’ social media community can be an invaluable asset when working through product or service development. The engagement and activation of your community can assist with virtually every stage... read more
How To Activate Targeting Options For Facebook Timeline Posts
Do you have access to Facebook’s targeting options for your timeline posts on your business or brand Page? Funnily enough, I’ve found that this feature isn’t enabled by default for... read more
Schedule Your Success By Creating A Social Media Publication Calendar
The reality of social media and content marketing is such that no matter what business you are in, you are also in the publication business. Publishing meaningful content is incredibly... read more
Real-Time Social Media Marketing Process Doesn’t Need To Be A Paradox
Real-time social media marketing can be incredibly powerful as it adds elements of context and relevance to your social media content and audience interactions. The challenge for many organizations is... read more
Why Putting The Intern In Charge Of Social Media Is A Recipe For Disaster
4When determining how to manage social media marketing efforts, many businesses – particularly smaller businesses – default to putting the intern in charge. And why not? They have time. They’re... read more
Deconstruct Your Blog Posts To Feed Your Business’ Content Pipeline
3A blog post shouldn’t just be a blog post. Any time you put the effort into writing a blog post, you should consider how to deconstruct it into several pieces... read more
Creating vs. Curating Social Media Content For Your Business
Having a steady flow of engaging and valuable content is a constant challenge for most businesses and brands. The time and effort required to produce incredible Facebook updates, powerful tweets,... read more
Killer Content: Kmart’s Ship My Pants
There are amazing businesses and brands producing absolutely killer content every day. This post will highlight the awesome video, ‘Ship My Pants’, created by Kmart to raise awareness of their free online shipping,... read more
No Readers? No Worries. Your Business Blog Is Still Valuable.
Not to take away from the amazing results that can be achieve by reaching a large and highly targeted audience with your blog content, but not every benefit of maintaining... read more
YouTube TrueView Ads: Anticipated Results & Tips
There are many great sources of information about what Google TrueView ads are, about the value they offer, the various types of TrueView ads, and generally how to use them.... read more
It’s Time For a Little Social Media Spring Cleaning
Spring has sprung – at least it has here in Toronto – and there’s no better time to do a little spring-cleaning of your business or brand’s social media presence.... read more
