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Profile: Matthew Peneycad

Matthew blogs, tweets, and posts as RGB Social with the aim of sharing his advertising agency experience in social media and digital marketing with businesses and brands of all sizes.

Blog: blog.rgbsocial.com | Twitter: @RGBSocial

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Articles by Matthew Peneycad
Why You Shouldn’t Give Your Social Media Audience the Content They Want

Why You Shouldn’t Give Your Social Media Audience the Content They Want

Content Marketing

It may seem counterintuitive, but there is actually good reason for why the content your business’ social media audience wants, is not the content your organization should be creating and... read more

How to Dedicate the Time Required to Achieve Social Media Success

How to Dedicate the Time Required to Achieve Social Media Success

Why are we all so eager to spend as little time as possible on our business’ social media marketing efforts? There is a seemingly never-ending flow of information, tips and... read more

Facebook Testing a Way for Users to Buy Products on the Platform

Facebook Testing a Way for Users to Buy Products on the Platform

Facebook announced late last week that they are testing a new method for people to discover and buy products directly on the platform. Straight from Facebook: With this feature, people on... read more

Twitter Analytics: How to Slice & Dice Data for Deeper Insight

Twitter Analytics: How to Slice & Dice Data for Deeper Insight

Twitter’s downloadable analytics are far from being as robust as social media juggernaut Facebook’s, however, there are still a number of ways that you can slice and dice the data provided via... read more

The Importance of Social Media Strategy vs. Tactics

The Importance of Social Media Strategy vs. Tactics

All of those photos you’re posting, ads you’re paying for, videos you’re shooting, social media platforms you’re experimenting with, profiles you’re creating, hashtags you’re using – you know, all of... read more

Take Control! Enhance the Potency of Your Facebook Experience

Take Control! Enhance the Potency of Your Facebook Experience

Facebook’s control over the content that appears in users’ news feeds has rightfully been a hot topic of late, but the impact this has on our social media marketing efforts... read more

How Social Media Can Be A Boon For Your Career

How Social Media Can Be A Boon For Your Career

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Even if ‘social media’ isn’t part of your job description, dedicating time to social media can be a boon for your career and enhance the value that you offer your... read more

Automating Content Curation: Just Because You Can, Doesn’t Mean You Should

Automating Content Curation: Just Because You Can, Doesn’t Mean You Should

Content Marketing

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Hootsuite recently introduced a feature that recommends content for you to publish based on topics you regularly post about. If you’re not happy with the topics that are automatically generated... read more

Nurturing Social Media Advocacy From the Inside Out

Nurturing Social Media Advocacy From the Inside Out

Nurturing and growing advocacy for your organization can be of paramount importance for its continued growth and success. On social media, advocates can greatly enrich the experience of your community,... read more

Learn to Embrace Failure on Social Media

Learn to Embrace Failure on Social Media

Failure is not an option, it is going to happen, which includes some of your efforts on social media. This could be anything from a content series that you think... read more

Earn the Ultimate Like: Instantly Boost Trust in Your Business Using Social Media

Earn the Ultimate Like: Instantly Boost Trust in Your Business Using Social Media

In business, earning the trust of your audience requires the same sort of everlasting dedication that is required to earn trust in your personal life. It can involve years of... read more

Increase Purchase Intent Through Social Media Responsiveness

Increase Purchase Intent Through Social Media Responsiveness

If you’re a ‘set it and forget it’ kind of social media marketer, recent statistics published on Inc. (via Column Five, survey data from Bazaarvoice) may have you thinking more strongly about... read more

Is the Recent Twitter Update a Precursor to Something Bigger to Come?

Is the Recent Twitter Update a Precursor to Something Bigger to Come?

Unless you’ve been spending the last couple of months on ICQ or MySpace, you know that Twitter recently launched a massive new redesign for user profiles. The update has transformed... read more

Why Engagement isn’t a Definitive Indicator of Anything

Why Engagement isn’t a Definitive Indicator of Anything

Strategy

‘Engagement’ is frequently viewed as an ultimate measure of social media and content marketing success. How many ‘likes’, favourites and +1’s did a piece of content receive? How many shares or re-tweets?... read more

Improving Content by Breaking Your Addiction to Links

Improving Content by Breaking Your Addiction to Links

Content Marketing

Oh my goodness we share a lot of links. For whatever reason, this really struck me when I was looking at my social streams the other day. Tonnes of links... read more