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Profile: Matthew Peneycad

Matthew blogs, tweets, and posts as RGB Social with the aim of sharing his advertising agency experience in social media and digital marketing with businesses and brands of all sizes.

Blog: blog.rgbsocial.com | Twitter: @RGBSocial

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Articles by Matthew Peneycad
Improving Content by Breaking Your Addiction to Links

Improving Content by Breaking Your Addiction to Links

Content Marketing

Oh my goodness we share a lot of links. For whatever reason, this really struck me when I was looking at my social streams the other day. Tonnes of links... read more

Consumer Training as a Method to Improve Organic Reach on Facebook

Consumer Training as a Method to Improve Organic Reach on Facebook

Declining organic reach on Facebook has been a hot topic as of late. Potential solutions are being offered up left and right for how to overcome this trend and earn... read more

Thinking Small About Social Media Marketing

Thinking Small About Social Media Marketing

Thinking small about social media marketing is about dedicating yourself to affecting real business results in small increments, day after day, for great long-term impact. Frequently, this means demoting more... read more

An Overdue Argument for Google+

An Overdue Argument for Google+

When Google+ launched, I remember waiting with baited breath for my invite to join the platform to hit my inbox. I was hopeful that the search, technology and innovation juggernaut,... read more

A Lesson Learned from the NY Times’ Ad Blunder Applied to Social Automation

A Lesson Learned from the NY Times’ Ad Blunder Applied to Social Automation

As I’m sure you saw on Twitter, Facebook or your favourite news source, there was a major breakthrough yesterday about the disappearance of Malaysia Airlines Flight 370. For those unaware,... read more


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Amp Up Sociability on Your YouTube Channel

Amp Up Sociability on Your YouTube Channel

YouTube shouldn’t be viewed solely as a video publication platform. It should be just as socially driven as Facebook, Twitter, Google+, or any other social media network. Yes, the staggering... read more

Planning for the Zero Organic Reach Apocalypse

Planning for the Zero Organic Reach Apocalypse

1

‘Increasingly Facebook is saying that you should assume a day will come when the organic reach [of your content] is zero.’ (Source: AdAge) Are you surprised, in disbelief or even shocked?... read more

Decimate Barriers to Creating Great Social Media Content

Decimate Barriers to Creating Great Social Media Content

Creating meaningful social media content on an ongoing basis is a common challenge for SMBs, large corporations and agencies alike. Barriers to creating great content that I’ve experienced, and that... read more

Tag Your Facebook Content to Land it in the News Feeds of Non-Fans

Tag Your Facebook Content to Land it in the News Feeds of Non-Fans

Content Marketing

Facebook recently made an interesting change to the Page content they are going to show in users’ News Feeds. Straight from Facebook, “Now, When a Page tags another Page, we may... read more

Capturing the Attention of Consumers in the Fragmented Mobile Social Landscape

Capturing the Attention of Consumers in the Fragmented Mobile Social Landscape

Mobile & Apps

We all know that mobile social is kind of a big deal. On average, consumers are spending 37 minutes daily on social media, which is a greater amount of time spent doing... read more

3 Content Marketing Strategies PewDiePie Uses to Dominate YouTube

3 Content Marketing Strategies PewDiePie Uses to Dominate YouTube

Content Marketing

3

If you don’t know PewDiePie, just look at any list of top subscribed YouTube channels and look toward the top of the list. With over 22 million subscribers – only bested by YouTube... read more

A Real-Time Marketing Wake-Up Call

A Real-Time Marketing Wake-Up Call

Marketing

Remember the early days of YouTube and the first viral videos you saw on the platform? Do you remember how amazing you thought that was? That anyone could create a... read more

Why Treating Super Bowl Spots Like Video Content is an Effective Strategy

Why Treating Super Bowl Spots Like Video Content is an Effective Strategy

Content Marketing

Over the last several years, I’ve had a sense that Super Bowl advertisers have been increasingly adopting a strategy of debuting their big Super Bowl TV spots in advance of... read more

Supercharge the Value of Your SMB Twitter Followers

Supercharge the Value of Your SMB Twitter Followers

Small Business

In effort to shed some light on how Twitter can help small and medium-sized businesses (SMBs), Twitter engaged Market Probe International to conduct research in hopes of proving how their platform can lead to... read more

6 Tactics to Initiate a Conversation on Social Media

6 Tactics to Initiate a Conversation on Social Media

1

For a medium that is supposed to be intrinsically social, much time can be spent on social media without having meaningful conversations. This is particularly so for businesses and brands,... read more