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Profile: Matt Wesson

Matt Wesson is a marketing content specialist at Pardot and contributor to Business to Community. Check out the Pardot blog for industry news, infographics, webinars and more!

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Articles by Matt Wesson
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Why The White House Death Star Is Genius Marketing

Digital Marketing

When was the last time you got excited about a White House petition? Up until a few months ago, that would have been a tough question for most Americans. However,... read more

Are You a Marketing Artists or a Marketing Scientist? [Infographic]

Are You a Marketing Artists or a Marketing Scientist? [Infographic]

Marketing is changing before our eyes. As technology provides marketers with more reach, more control, and more information, marketing departments are becoming increasingly technical and data-driven. As a result, marketing... read more

A Look at Marketing Past, Present, and Future [INFOGRAPHIC]

A Look at Marketing Past, Present, and Future [INFOGRAPHIC]

1

Nearly 200 years after it was first published, Charles Dickens “A Christmas Carol” still resonates with audiences everywhere. Its message of self reflection still hits home for audiences around the... read more

SMB Marketers Need to Start Thinking Like Craft Breweries

SMB Marketers Need to Start Thinking Like Craft Breweries

Marketing

1

If you have even been within 10 feet of a bar or beer isle in the last few years, you’ve probably heard the term “craft beer.” Craft beer refers to beer... read more

Lessons in Customer Service From Starbucks' $7 Cup of Coffee

Lessons in Customer Service From Starbucks’ $7 Cup of Coffee

Customer Experience

3

For some, the morning trek down to the local Starbucks is a daily pilgrimage. For others, a $5 latte sums up everything wrong with capitalism these days. Regardless of which group you... read more


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The Best Marketing Blogs of 2012 [Infographic]

The Best Marketing Blogs of 2012 [Infographic]

2

If you are a marketing professional, you probably follow a number of blogs to stay up to date with your industry. And with companies of all types launching their own... read more

How To Fend Off Zombie Leads (Infographic)

How To Fend Off Zombie Leads (Infographic)

1

It’s that time of the year again to embrace your fears, dress up in your favorite costume, and possibly prepare to fight some zombies. To help you celebrate, Pardot has... read more

Marketers Are Missing Key Content Metrics (Infographic)

Marketers Are Missing Key Content Metrics (Infographic)

Content marketing has exploded on the marketing scene this year with companies of all sizes scrambling to implement content in their marketing mix. In our present social era, customers are... read more

Breakthrough Marketing Strategy Lessons From... Myspace?

Breakthrough Marketing Strategy Lessons From… Myspace?

Marketing

3

With the battle of social networks still raging hard, it seems curious that nobody has heard much of Myspace in the last year. Those few that even noticed the platform’s... read more

Inspired Marketing: A Poster Series for Marketers

Inspired Marketing: A Poster Series for Marketers

Marketing

No matter the industry, audience, or company size, all marketers are kindred spirits of a sort. Across the board, we face many of the same demands, challenges, joys, and triumphs.... read more

A Visual Guide to Multivariate Testing

A Visual Guide to Multivariate Testing

Online Marketing

2

The first time I had to create a landing page, I spent endless hours editing and tweaking. “Was the copy the most persuasive it could be? Does my form have too many... read more

A Marketer's Guide To Drip Campaigns (Infographic)

A Marketer’s Guide To Drip Campaigns (Infographic)

3

Nurturing leads to a sales-ready state can often be one of the most time consuming and tedious parts of the sales process. You need to worry about providing content that... read more

Hashtags: A Best Practices Guide for Marketers

Hashtags: A Best Practices Guide for Marketers

I’d venture a guess that a majority of today’s marketers spend at least a portion of their day on Twitter. The microblogging site has become an invaluable tool for engaging... read more

Want Your Content to Break Through the Clutter? Try Some Creative Inspiration

Want Your Content to Break Through the Clutter? Try Some Creative Inspiration

Content Marketing

1

More than a decade after Bill Gates’ seminal essay, “Content is King“, content marketing is still coming into its own. There are many competing definitions for content marketing circulating through... read more

Creating Email Campaigns That Convert [Infographic]

Creating Email Campaigns That Convert [Infographic]

When it comes to marketing channels, social media has been stealing the spotlight for years, with little or no attention left over for more traditional mediums like email. But while social... read more