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Profile: Matt Rhodes
Articles by Matt Rhodes
Why Snapchat is About so Much More Than Teens and Sexting
Snapchat seems to be attracting more interest recently with more users of and more questions about the mobile sharing app which allows you to send images and text (‘Snaps’) to... read more
Sir Alex Ferguson Retires – An Analysis of the Immediate Reaction on Twitter
At 09:20 this morning Sir Alex Ferguson retired after 26 years in charge of Manchester United. The club, and the manager, are respected and supported far from the city of... read more
Research Shows That 51% of Consumers Don’t Want Brands Listening to Them in Social Media
According to Altimeter, 42% of businesses in the US are prioritising Social Media Listening in 2013 – putting real focus on how they sift through and learn from the conversations... read more
When Social Media Posts Come Back to Haunt You: Why We All Need a Right to be Forgotten Online
After just a few days in the job, the UK’s first youth crime commissioner, Paris Brown, resigned over some of her past Twitter postings. There are no doubt many posts... read more
New Research Shows Most Consumers Still Don’t Trust Brands in Social Media
Only 10% of European consumers trust posts by brands on social media sites like Facebook or Twitter; in North America this number increases to 15%. This is the finding of... read more
Why Viral Content is Not the Same as Popular Content
“We want this video to go viral” – a phrase used too often without really considering what ‘to go viral’ means. I imagine what people mean when they say this... read more
Are You Now Filtered Out? What Facebook’s New News Feed Really Means for Brands
Facebook yesterday launched a significant refresh of its News Feed – the main way most people interact with content on the social network. The changes give images a more central... read more
Affluent Investors Increasingly Use Social Media to Inform Investment Decisions
New research shows that 70% of affluent US investors have made an investment decision based on information they have learned from social media; 34% use social media specifically to help... read more
Are You Spending Less Time on Facebook? 27% of Users Plan to in 2013
Are you spending less time on Facebook than you once did? According to a recent report from Pew Research, over a quarter of all Facebook users in the USA (27%)... read more
Wolfram Alpha Digs Even Deeper Into Your Facebook Data. What Will You Discover?
We’ve written before about the privacy issues that big data will raise. As we all become more aware of how the data we leave in our wake on social networks... read more
Data Ownership Issues Will Challenge Brands’ Use of Social Media Data
In 2013 we expect to see more brands begin to explore the potential that social media data has for them – moving from using social media tools to communicate and... read more
Brands Need Consumers’ Permission to Capitalize on Social Media Data
stop (Photo credit: diegodacal) December is often a time for predictions, and the most consistent predictions for social media in 2013 concern data. Whether it’s called big data or social... read more
Europe’s Bankers Say Understanding Customer Social Media Data is Top 2013 Priority
The ability to interrogate and make decisions based on consumer data from social media is a key 2013 priority for European bankers according to a survey from the European Financial... read more
Richard Branson is Right – CEOs Should Take Part in Social Media. But How?
This comes as no surprise – levels of social media adoption inside brands can be much lower than among their consumers, or indeed among their newer employees. But when you... read more
Eventbrite Makes £2 for Every Social Share. What Can We Learn?
1Ticketing company Eventbrite has released its social media data and shows that it make an additional $3.23 (or £2.01) in revenue every time an event is shared on social media.... read more
