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Profile: Matt Ford

Matt Ford is a lead generation and b2b appointment setting expert aiding businesses in generating quality business leads and sales appointments. Matt invites you to visit http://www.121directmarketing.com for more information on getting qualified sales leads.

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Articles by Matt Ford
B2B Marketing – New Tech, Old Challenge

B2B Marketing – New Tech, Old Challenge

Marketing

Recent developments in wearables like Glass actually bring to mind the age-old challenge of all marketers: relevance versus distraction. This challenge is can be a particularly sharp thorn on the... read more

B2B Telemarketing – Will Google Glass Finally Kill It?

B2B Telemarketing – Will Google Glass Finally Kill It?

B2B Marketing

This week, Google made headlines again after announcing that more prototypes of its upcoming Google Glass will be up for sale. The controversies surrounding the famous wearable are plenty. But... read more

Is Your B2B Marketing Good Enough for the Easter Bunny?

Is Your B2B Marketing Good Enough for the Easter Bunny?

B2B Marketing

In all stories and films featuring the Easter Bunny, he’s often depicted as a really elusive figure (like the spring time version of Santa Claus). No matter how hard kids... read more

B2B Marketing Tips – Turn into An Easter Egg

B2B Marketing Tips – Turn into An Easter Egg

B2B Marketing

Easter eggs used to stand for little colored eggs. But quite recently, they’re apparently a code word for hidden messages/gimmicks in computer programs, video games, books, and films. Examples range... read more

Telemarketing Tips – Let Different Channels Market Each Other

Telemarketing Tips – Let Different Channels Market Each Other

Sales Management

As Game of Thrones is kicking off its fourth season, it won’t be long before comparisons between the book and the drama adaptation start stirring the fan forums. It’s kind... read more


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Getting Too Familiar via Telemarketing

Getting Too Familiar via Telemarketing

Strategy

Telemarketing is easier when a prospect is already familiar with your face and your company. That’s why it’s a common tool for maintaining B2B relationships. It adds a personal touch... read more

How to Outsource Appointment Setters for the Long Term

How to Outsource Appointment Setters for the Long Term

B2B Marketing

Outsourcing isn’t just about buyer and seller. The best kind involves a relationship between the two. And while switching vendors can be just as easy as switching to a new... read more

Telemarketing Tips – Recalling the Reasons for all the Rules

Telemarketing Tips – Recalling the Reasons for all the Rules

Sales Management

It should be every telemarketer’s goal to clean up all areas of their work (with now being a good time since it’s spring cleaning season). Whether it’s just keeping their... read more

Dragging Appointment Setters To Victory

Dragging Appointment Setters To Victory

B2B Marketing

It’s at the end of the campaign. You’re nearing your goal for both leads and sales. But at the same time, you feel like you’re at the end of your... read more

Lead Generation VS Leprechaun Lackeys

Lead Generation VS Leprechaun Lackeys

Sales Management

According to some legends, leprechauns grant wishes but not without any strings attached. One tale tells of a man who managed to get the secret of one leprechaun’s treasure only... read more

The Two Sides of Telemarketing (and Why They Matter)

The Two Sides of Telemarketing (and Why They Matter)

B2B Marketing

One of the most popular icons associated with St. Patrick’s Day is the legendary leprechaun. But like many creatures of folklore, people have interpreted them in two ways. One is... read more

Restocking B2B Marketing Resources – Part 3

Restocking B2B Marketing Resources – Part 3

B2B Marketing

Last week, we discussed the two different resources used by telemarketers and email marketers and how they keep them stocked during B2B lead generation campaigns. Today, you’re going to learn... read more

Restocking B2B Marketing Resources – Part 2

Restocking B2B Marketing Resources – Part 2

B2B Marketing

Previously, you learned that today’s B2B marketing eats up a variety of resources and how to replenish them. Part covered telemarketing so now we’re going to discuss the different resources... read more

Can Appointment Setting Services Have Emergency Take-Offs?

Can Appointment Setting Services Have Emergency Take-Offs?

B2B Marketing

1

In action movies, sometimes there’s no waiting for the car/plane/ship/sub/robot to get moving. Sometimes everyone just has to scramble as the vehicle moves out and takes off. In such cases,... read more

Restocking B2B Marketing Resources – Part 1

Restocking B2B Marketing Resources – Part 1

B2B Marketing

B2B marketing can be like a farming game. You don’t just have to raise a single type of livestock or crop. You end up diversifying them. And in order to... read more