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Profile: Matt Ford

Matt Ford is a lead generation and b2b appointment setting expert aiding businesses in generating quality business leads and sales appointments. Matt invites you to visit http://www.121directmarketing.com for more information on getting qualified sales leads.

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Articles by Matt Ford
Lead Generation Tips – How Ending Trends Should Not End Marketing

Lead Generation Tips – How Ending Trends Should Not End Marketing

Marketing

FIFA 2014. Germany wins. The end. That’s pretty much what you can expect following the conclusion of the month-long sporting event. It’s like one big party. No matter how big... read more

Telemarketing Tips – Engaging a Mobile Generation

Telemarketing Tips – Engaging a Mobile Generation

B2B Marketing

For marketers, one of the most startling statistics presented by the World Cup is its mobile interaction. The ones involving the 1.7 million viewers of WatchESPN alone are just the... read more

Appointment Setting Tips – Let B2B Prospects Create Their Menu

Appointment Setting Tips – Let B2B Prospects Create Their Menu

B2B Marketing

Creating good buyer expertise is a common objective for marketers, including B2B ones. So in the process of appointment setting, you’re essentially trying to get your customer in a real... read more

B2B Marketing Tips – Animal Oracles and Marketing ‘Ripoffs’

B2B Marketing Tips – Animal Oracles and Marketing ‘Ripoffs’

B2B Marketing

Ripping off another product may be a crime but can the same be really said about B2B marketing tactics? If one’s to look at FIFA’s sudden outcrop of animal oracles,... read more

Lead Generation Tips – Make Sense on All Accounts

Lead Generation Tips – Make Sense on All Accounts

B2B Marketing

Everyone (including B2B marketers) has been trying to tie in their content strategies around the 2014 FIFA World Cup. But while there’s no shortage of those ideas, one other aspect... read more


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Outsourced Lead Generation – Independence and Responsibility

Outsourced Lead Generation – Independence and Responsibility

B2B Marketing

The 4th July weekend celebrates all things American. But among those things, one that stands out is the idea of independence. People associate a lot of American things to independence,... read more

Targeted Sales Leads – The Possible Answer to the Internet Hive Mind

Targeted Sales Leads – The Possible Answer to the Internet Hive Mind

Sales Management

It’s easy to think that a lot of today’s marketing is now happening online. That’s not just because of all the online ads you see or the prevalence of mobile... read more

B2B Appointment Setting – Making the Boss out of Your Prospects

B2B Appointment Setting – Making the Boss out of Your Prospects

B2B Marketing

Many B2B marketers still underestimate the weight they’ll be getting whenever they give everything they’ve got just to succeed in appointment setting. They say your customers are the real boss... read more

Telemarketing to Increase Your Connection to Community

Telemarketing to Increase Your Connection to Community

B2B Marketing

The boom of the internet has not only increased the human capacity to communicate and express. It has also created its own, unique space that is purely created from that... read more

Going One-on-One with B2B Appointment Setting Services

Going One-on-One with B2B Appointment Setting Services

B2B Marketing

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Remember those interviews where they do a one-on-one with a prominent movie director and it becomes a sort of resource for fans for possible speculations? Things like that are actually... read more

Sales Lead Generation Tips – Big Fish and Little Fish

Sales Lead Generation Tips – Big Fish and Little Fish

Sales Management

Summer might be looking sweet for vacation goers but it’s a battlefield in the box office. Edge of Tomorrow and Maleficent were neck in neck but it seems to both... read more

Telemarketing Is But One Tool For Sharing Your Biggest Value

Telemarketing Is But One Tool For Sharing Your Biggest Value

B2B Marketing

It’s almost a cliché but there is truth to it. Companies don’t really sell anything but ideas. Everything they create, from products and services to sales and marketing campaigns, is... read more

How Telemarketing Transcends Its Own Conventions

How Telemarketing Transcends Its Own Conventions

B2B Marketing

Anyone who’s watched Maleficent will see just how drastic the liberties were taken with the classic Disney Villain. That thought didn’t stop Angelina Jolie from perfectly reenacting one of Sleeping... read more

Telemarketing Tips – On Mentorship and Marketing

Telemarketing Tips – On Mentorship and Marketing

Marketing

Father’s Day is this coming weekend but plenty of people do more than just celebrate biological Dads on it. Some celebrate foster parents, the leadership ideals that fatherhood implies, as... read more

Sales and Telemarketing, Combat and Propaganda

Sales and Telemarketing, Combat and Propaganda

B2B Marketing

Pardon the crazed title but logically speaking, there’s really a parallel between the two halves of the B2B sales process and the two halves often featured prominently during wartime: combat... read more