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Profile: Matt Ford

Matt Ford is a lead generation and b2b appointment setting expert aiding businesses in generating quality business leads and sales appointments. Matt invites you to visit http://www.121directmarketing.com for more information on getting qualified sales leads.

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Articles by Matt Ford
Can Inbound Appointment Setters Make the Privacy Problem Go Away?

Can Inbound Appointment Setters Make the Privacy Problem Go Away?

Sales Management

More than a year ago, Snowden stirred up a storm by exposing P.R.I.S.M. A couple weeks ago, the Fappening happened. And now, Tim Cook just launched a catapult towards companies... read more

Sales Lead Generation – Exactly WHAT Has Changed?

Sales Lead Generation – Exactly WHAT Has Changed?

Sales Management

You’ve already heard it. You keep hearing. Chances are, you’ll still keep hearing it a couple years from now. A lot has changed in marketing and sales. Not only that,... read more

Appointment Setting Tips – When Insanity is the New Normal

Appointment Setting Tips – When Insanity is the New Normal

B2B Marketing

It’s official. Everything that the last 50 years has painted about business is now a complete lie. This has been the realization of many in the B2B marketing field. The... read more

Your Double Life and Your Lead Generation Campaign

Your Double Life and Your Lead Generation Campaign

Strategy

The idea of having a double life sounds like the worst one you could have as part of a lead generation strategy. Yet, despite this, plenty of sales professionals engage... read more

Lead Generation Tips – Handling the Politics Inside and Out

Lead Generation Tips – Handling the Politics Inside and Out

Marketing

Most marketers often shy away from anything to do with politics. All that controversy and activism seems to distract lead generation campaigns from what they’re simply called to do: Find... read more

Generating Sales Leads Vs. Closing Sales

Generating Sales Leads Vs. Closing Sales

Sales Management

Just how much should you demand from a lead generator? This is often a question for those outsourcing them. It’s also a pitfall for those who think that outsourcing is... read more

Sales Leads Don’t Need A Countdown

Sales Leads Don’t Need A Countdown

Sales Management

For some industries, the coming winter is expected to be full of low-budget, low sales-ready leads and they’re doing the best to stock up what they can. Meanwhile, active lead... read more

Sales Lead Generation Tips – Let them Save So They Can Spend

Sales Lead Generation Tips – Let them Save So They Can Spend

Sales Management

In September, families often scramble money for both school supplies and the office necessities that ultimately keep that money flowing in. But as far as the latter is concerned, the... read more

Are You Counting Your Sales Leads or Your Bills?

Are You Counting Your Sales Leads or Your Bills?

Sales Management

For some folks, September’s the end of summer and back to the old routine. But for others, they could be feeling a lot of pinches in their wallet even though... read more

Should Telemarketers Say You’re Out On Vacation?

Should Telemarketers Say You’re Out On Vacation?

B2B Marketing

Inbound telemarketing strategies are good if you don’t favor a direct approach that leaves you prone to frequent rejections. It lets you shift the focus away from building lists and... read more

Lead Generation Tips – Perception VS Technical Facts

Lead Generation Tips – Perception VS Technical Facts

Sales Management

You’ve all heard it before. The B2B buying process isn’t always as emotionally distant as its made out. And yet, that too is an ironic demonstration of perception being more... read more

Lead Generation Tips – Leaving Prospects On Their Own

Lead Generation Tips – Leaving Prospects On Their Own

Online Marketing

The latest lead generation strategies often favor a mix of inbound, content marketing while at the same time never fully taking an active sales rep out of the picture. This... read more

Sales Lead Generation Activities Also Pursue Active Prospects

Sales Lead Generation Activities Also Pursue Active Prospects

B2B Marketing

You’ve heard it so many times: Prospects only buy because they want to. You can’t compel them anymore. They do their own research thanks to the internet. Most sales lead... read more

Sales Leads – Part Data, Part People?

Sales Leads – Part Data, Part People?

Sales Management

It’s conventional wisdom to believe that data, analytics, and quantifying buyer behavior is a winning formula for sales leads. And by many accounts, it makes a lot of sense. You’ve... read more

Telemarketing Tips – Being Ready Isn’t Enough

Telemarketing Tips – Being Ready Isn’t Enough

B2B Marketing

How do you define ‘ready’ in terms of a B2B telemarketing campaign? Do you consider yourself ready when you’ve got a target market? Or is it after spending months of... read more