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Profile: Matt Ford

Matt Ford is a lead generation and b2b appointment setting expert aiding businesses in generating quality business leads and sales appointments. Matt invites you to visit http://www.121directmarketing.com for more information on getting qualified sales leads.

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Articles by Matt Ford
Do Different Appointment Setting Techniques Generate Different Appointments?

Do Different Appointment Setting Techniques Generate Different Appointments?

Strategy

It’s only a matter of time before the business world has 100 percent embraced the multi-channel mindset (assuming it hasn’t already). But in case you still haven’t, you probably have... read more

Tailor Telemarketing Into Your Tweets

Tailor Telemarketing Into Your Tweets

In general, marketing has come a long way from newspaper ads to targeted online advertising. But in spite of the history, it’s hard to tell how often B2B marketers stick... read more

On Sales Leads, Sales Experience, and Sketchy Statistics

On Sales Leads, Sales Experience, and Sketchy Statistics

Sales Management

Unless you’re Amish (or at least something close), you’ve encountered at least one statistic that served to contradict personal experience. Whether the topic’s political, economical, or old-fashioned business, it seems... read more

When Outsourcing Lead Generation, Avoid Judging by Business Models

When Outsourcing Lead Generation, Avoid Judging by Business Models

B2B Marketing

Criticizing business models has been real popular lately. Whether you’re Tim Cook declaring war on ad-based services or just some regular consumer activist fighting for his/her privacy, you get a... read more

Sales Leads, BendGate, and Desperate Competition

Sales Leads, BendGate, and Desperate Competition

Strategy

During the War of Currents, Thomas Edison spent more than a pretty penny churning out propaganda against advocates of alternating currents. It didn’t matter if he had to publicly electrocute... read more

Lead Generation Tips – Understand the Value of ALL Customers

Lead Generation Tips – Understand the Value of ALL Customers

Customer Experience

Possibly one of the only problems with the 80/20 rule is that it still risks cutting off minority customers in favor of a majority. Honestly, if you think going into... read more

Can Inbound Appointment Setters Make the Privacy Problem Go Away?

Can Inbound Appointment Setters Make the Privacy Problem Go Away?

Sales Management

More than a year ago, Snowden stirred up a storm by exposing P.R.I.S.M. A couple weeks ago, the Fappening happened. And now, Tim Cook just launched a catapult towards companies... read more

Sales Lead Generation – Exactly WHAT Has Changed?

Sales Lead Generation – Exactly WHAT Has Changed?

Sales Management

You’ve already heard it. You keep hearing. Chances are, you’ll still keep hearing it a couple years from now. A lot has changed in marketing and sales. Not only that,... read more

Appointment Setting Tips – When Insanity is the New Normal

Appointment Setting Tips – When Insanity is the New Normal

B2B Marketing

It’s official. Everything that the last 50 years has painted about business is now a complete lie. This has been the realization of many in the B2B marketing field. The... read more

Your Double Life and Your Lead Generation Campaign

Your Double Life and Your Lead Generation Campaign

Strategy

The idea of having a double life sounds like the worst one you could have as part of a lead generation strategy. Yet, despite this, plenty of sales professionals engage... read more

Lead Generation Tips – Handling the Politics Inside and Out

Lead Generation Tips – Handling the Politics Inside and Out

Marketing

Most marketers often shy away from anything to do with politics. All that controversy and activism seems to distract lead generation campaigns from what they’re simply called to do: Find... read more

Generating Sales Leads Vs. Closing Sales

Generating Sales Leads Vs. Closing Sales

Sales Management

Just how much should you demand from a lead generator? This is often a question for those outsourcing them. It’s also a pitfall for those who think that outsourcing is... read more

Sales Leads Don’t Need A Countdown

Sales Leads Don’t Need A Countdown

Sales Management

For some industries, the coming winter is expected to be full of low-budget, low sales-ready leads and they’re doing the best to stock up what they can. Meanwhile, active lead... read more

Sales Lead Generation Tips – Let them Save So They Can Spend

Sales Lead Generation Tips – Let them Save So They Can Spend

Sales Management

In September, families often scramble money for both school supplies and the office necessities that ultimately keep that money flowing in. But as far as the latter is concerned, the... read more

Are You Counting Your Sales Leads or Your Bills?

Are You Counting Your Sales Leads or Your Bills?

Sales Management

For some folks, September’s the end of summer and back to the old routine. But for others, they could be feeling a lot of pinches in their wallet even though... read more