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Profile: Matt Ford
Articles by Matt Ford
Using Lead Generation Against Someone Better Than You
Ideally you want your IT lead generation campaign to at least put you on even footing with your competitors. But in industries like business software, it seems like the competition... read more
Can Telemarketing Test Measure of Success?
Before you assume telemarketing is getting phased out, you would be surprised how much use it still has when it comes to measuring success. You do not always need to... read more
Are Sales Leads Like Needles In Haystacks?
Sometimes sales leads can feel like finding needles in a hay stack. When you have to go through so many business contacts and long lists just to hear a positive,... read more
Getting Sales Leads Out Of Tossed Training Wheels
Sales leads for advertising firms are more than just opportunities to exercise your skills. They are opportunities for your clients to make the most of your results. After all, there... read more
Are Sales Leads Lost To Customers’ New Interest?
You cannot have sales leads without any form of interest. Why else would a prospect tell you about their needs and what budget they have allotted for them unless they... read more
Sales Leads – Understanding Their Actual Rate
Rates. The accounting practice can be quite familiar with them. Sales leads are a different sort of rate though. It is the kind of rate that many deem unpredictable or... read more
When Lead Generation Conflicts With Competitors
There is no question that lead generation campaigns can be competitive in nature. Your rivals want the market attention of your prospects as much as you do. Hence, you do... read more
Save Sales Leads By Knowing What To Save First
If sales leads were like your energy company’s power source, blackouts call you to prioritize certain things more than others so that the whole recovery process will be quick. If... read more
Finding Credit Card Processing Leads Despite Serious Injury
Sometimes your credit card processing sales leads are so important, you have to keep generating them despite any serious injury to your business. Be it anything from the physical injury... read more
Are Software Lead Generation Reruns Good Or Bad?
Redundancy is always bad for software lead generation because prospects are always less likely to go for the same pitch. But despite the generally negative perception of them, do these... read more
When Lead Generation Targets ‘Freelance’ Companies
Most people would think that business software lead generation targets really large groups with a large enterprise that needs lot of tech to keep in order. The truth though could... read more
Software Sales Leads – Rating Success Against Failure
So some (okay, maybe even a lot) of your software sales leads did not turn out quite the way you wanted them too. You may have grown tired of the... read more
Unplug IT Lead Generation?
For at least some IT companies, online lead generation seems to be the default method of getting in touch with prospects, sharing expertise, and even closing deals. However, have you... read more
Lead Generation Tips – Know Thy Opposition!
Advertising is just one of those industries where lead generation campaigns have stronger ties with the voices of consumers. Unfortunately, that voice has mostly been negative as critics of advertising... read more
Are Your Energy Sales Leads Getting Stifled?
It is becoming conventional to presume that just because you are not generating enough energy sales leads, you are doing something wrong. Again. It can be quite frustrating for companies... read more
