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Profile: Matt Ford

Matt Ford is a lead generation and b2b appointment setting expert aiding businesses in generating quality business leads and sales appointments. Matt invites you to visit http://www.121directmarketing.com for more information on getting qualified sales leads.

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Articles by Matt Ford
Lead Generation Tips – Leaving Prospects On Their Own

Lead Generation Tips – Leaving Prospects On Their Own

Online Marketing

The latest lead generation strategies often favor a mix of inbound, content marketing while at the same time never fully taking an active sales rep out of the picture. This... read more

Sales Lead Generation Activities Also Pursue Active Prospects

Sales Lead Generation Activities Also Pursue Active Prospects

B2B Marketing

You’ve heard it so many times: Prospects only buy because they want to. You can’t compel them anymore. They do their own research thanks to the internet. Most sales lead... read more

Sales Leads – Part Data, Part People?

Sales Leads – Part Data, Part People?

Sales Management

It’s conventional wisdom to believe that data, analytics, and quantifying buyer behavior is a winning formula for sales leads. And by many accounts, it makes a lot of sense. You’ve... read more

Telemarketing Tips – Being Ready Isn’t Enough

Telemarketing Tips – Being Ready Isn’t Enough

B2B Marketing

How do you define ‘ready’ in terms of a B2B telemarketing campaign? Do you consider yourself ready when you’ve got a target market? Or is it after spending months of... read more

Commong Trendspotting Tactics for Lead Generators

Commong Trendspotting Tactics for Lead Generators

B2B Marketing

Trendspotting is a handy skill for B2B lead generators. It helps them predict the topics their audience might take interest in, which in turn helps them deliver prime content for... read more

Getting Sales Leads from the 90s Kid

Getting Sales Leads from the 90s Kid

Sales Management

What do sharks and turtles have in common? Well, if you were once a kid in the 90s, you’d know that mutant versions of both were popular cartoon shows. (Them... read more

Sales Lead Generation Tips – Do Sales Reps ‘Get It?’

Sales Lead Generation Tips – Do Sales Reps ‘Get It?’

B2B Marketing

If you want another blunt summary of sales and marketing’s never-ending lover’s spat, you can say sales is like the rigid higher-up that’s often sucking the joy out of hip... read more

Sales Lead Generation Tips – Look Back on How You’ve Grown Up

Sales Lead Generation Tips – Look Back on How You’ve Grown Up

Sales Management

It’s becoming the rule of thumb that B2B marketers should create marketing content that talks less about your products and your company. Instead, the focus is on delivering relevant information... read more

It’s Complicated – Sales Lead Generators and Sale Reps

It’s Complicated – Sales Lead Generators and Sale Reps

B2B Marketing

It’s supposed to be easy. Sales lead generators qualify a prospect’s inquiry and then send it to a sales rep. Why then is the age-old conflict between marketing and sales... read more

Lead Generation Tips – The Mutating Blur Between B2C and B2B

Lead Generation Tips – The Mutating Blur Between B2C and B2B

B2B Marketing

B2C and B2B marketing have always looked at each other from opposite ends. Indeed, like two sides of a coin, these two forms of marketing are often looked at by... read more

Lead Generation Tips – Timing Like TV

Lead Generation Tips – Timing Like TV

B2B Marketing

Content and online marketing have always been hailed as the new force that’s driving today’s B2B marketing and lead generation. This is often believed to be the result of the... read more

Using Sales Lead Generation to Keep Prospects Converted

Using Sales Lead Generation to Keep Prospects Converted

Sales Management

You’ve all heard the phrase ‘preaching to the choir’ and it’s often a metaphor used to discourage spending money on the already converted. On the surface, it makes a lot... read more

Sales Lead Generation Tips – Know When The Land Turns Dry

Sales Lead Generation Tips – Know When The Land Turns Dry

Sales Management

The relationship between today’s marketers and the Google search engine has always been a turbulent one. However, this relationship is just but one of the many the search-engine giant has... read more

Telemarketing Tips – How to Not Fade into History

Telemarketing Tips – How to Not Fade into History

Marketing

World Cup fever is fading but can the same be said of its many highlighted events? From Tim Howard memes to grieving Brazilians, can everyone truly say FIFA is just... read more

Lead Generation Tips – Using The Inside Look

Lead Generation Tips – Using The Inside Look

Marketing

Like it or not, a lead generation process has a considerable amount of sucking up both on the part of the marketers and on the prospects. How many times have... read more