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Profile: Mark Schaefer

Mark Schaefer is an educator and marketing consultant specializing in social media workshops. He blogs at {grow} and is the author of several best-selling marketing books including Return On Influence.

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Articles by Mark Schaefer
What Are the Boundaries of Inbound Marketing?

What Are the Boundaries of Inbound Marketing?

Podcasts

One of the most interesting aspects about being an observer in this particular time and place in the history of marketing is watching the continuous cycle of innovation, experimentation, and... read more

The Twitter Strategy Shift and What it Means to You and Your Business

The Twitter Strategy Shift and What it Means to You and Your Business

Twitter is at a crossroads … and it might be leading down a controversial new path. Let’s look at a recent revelation about a possible Twitter strategy shift and what... read more

Social Advocacy Marketing Gains Legitimacy

Social Advocacy Marketing Gains Legitimacy

Expert Interviews

Possibly no trend has captured the attention of marketers more than the opportunity to tap into the emerging group of Citizen Influencers. Propelled by their content and legions of loyal... read more

The Business Case for Content Marketing Consistency

The Business Case for Content Marketing Consistency

Marketing

Today I am going to explain the importance of content marketing consistency but it is going to come from an unusual place, a young Korean woman. This outstanding person was... read more

The Glorious Unfolding: Taking a Lesson From Our Younger Selves

The Glorious Unfolding: Taking a Lesson From Our Younger Selves

Strategy

I recently had an experience that shook me up a bit. Maybe it will shake you too. A Wall Street Journal column by Sue Shellenbarger got me thinking about how... read more

Monetizing Blog Comments: Why Your Blog is Economic Gold

Monetizing Blog Comments: Why Your Blog is Economic Gold

“CommentGate” continued this week as Blogging Titan Chris Brogan announced he is turning off the comments on his blog. This follows in the footsteps of the recent Copyblogger comment announcement.... read more

10 Fun and Interesting Presentation Ideas

10 Fun and Interesting Presentation Ideas

Communications

At some point in every business person’s life, you will have to give a presentation and if you’re like me, it can still be an anxious experience. I have given... read more

Resistance to Change and Surviving Content Shock

Resistance to Change and Surviving Content Shock

Content Marketing

I’m going to write about breakfast cereal for a moment but I promise it leads to a critical and interesting lesson about content, social media, and marketing. Hang with me?... read more

Would You Erase Yourself From Google Search Results?

Would You Erase Yourself From Google Search Results?

Podcasts

Have you tried The Marketing Companion podcast yet? People seem to love the humor and intelligence of our audio marketing adventures. If you have not listened in yet, this would... read more

Straight Talk on Social Media Consulting

Straight Talk on Social Media Consulting

Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. I’m happy to help but unfortunately find myself bursting a... read more

If I Were the King of Facebook …

If I Were the King of Facebook …

Podcasts

Complaining about Facebook has become one of the web’s favorite spectator sports. But if you were the king of Facebook, what would you do to fix it? Well, Tom Webster... read more

Would You Conduct This Experiment on Your Mother?

Would You Conduct This Experiment on Your Mother?

Marketing

I think the debate on the recent Facebook experiment on user emotions has been beaten into the ground but in a recent Harvard Business Review article titled Ethics for Technologists... read more

The Seven Traits of an Effective Digital Enterprise

The Seven Traits of an Effective Digital Enterprise

Digital Marketing

I really enjoy the free content provided by McKinsey & Company’s Insights. If you haven’t already signed up for their free newsletter, go do it — it is one of... read more

Is Being Disruptive a Business Strategy?

Is Being Disruptive a Business Strategy?

Podcasts

It seems everywhere you go these days people are talking about Disruption as the next big business “thing.” There are packed disruption conferences, disruption books, disruption consultants. But here is... read more

Five Reasons to Be Freaked Out By the Facebook Experiment

Five Reasons to Be Freaked Out By the Facebook Experiment

1

Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. But it goes beyond the simple shock value... read more