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Profile: Mark Schaefer
Articles by Mark Schaefer
We Create Content and Content Also Creates Us
Recently I was interviewed by my friend Elizabeth Sosnow and she asked me about an observation in Return On Influence: “We create content … but in a way, content is... read more
Klout Innovation Will Power Search Engine Results
Earlier last week Klout announced a significant commercial partnership with American Airlines — everybody with a Klout score of 55 or over gets rewarded with free access to American’s network... read more
Could Too Much Tweeting Cost You Your Job?
This is not a blog post about any titanic trend or an insight into a new marketing strategy. This is about one little thing — tweeting when you’re not supposed... read more
In Praise of the Naked Business
I have a confession to make. I run my business from a chair. I’m not kidding. Writing books. Preparing speeches. Blogging. Consulting with companies from all over the world. It... read more
Concrete Actions Toward Creating a More Civil Social Web
Click here if you can’t see my video interview with Kami Huyse. I hope you’ll watch this short video because it talks about a new project everybody needs to understand... read more
Five Ways Using “Controversy” as a Content Strategy Backfires
1I recently listened in on a webinar where a young guy was pontificating on the best strategies to build an audience for your content. A pillar of his presentation was... read more
How Do You Develop a Strategy When the Target Keeps Moving?
I was watching a basketball game between a bunch of 8-year-olds the other day. The “red” team was winning 18-0, an insurmountable lead at that age. The “blue” team was... read more
25 Social Media Influencers Forbes Ignored, and Why
Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “50 Top Social Media Influencers,” which is published via... read more
Sorting Through the Social Media Code of Conduct
This is a difficult post to write, but I have an issue on my mind … and that is usually a signal that it might be on your mind too.... read more
An Idea to Help You Create Content — Even if You Can’t Write
Click here if you cannot see my video interview with Scoop.it Founder Guillaume Decugis Scoop.it is fun and valuable tool to curate content … and it seems to be exploding... read more
Three Dazzling Examples That Turned Online Influence Into Offline Results
Andre Niemeyer (second from left) and the paddle board crew. There has been a lot of talk about finding powerful word of mouth influencers who can help your business. But... read more
The Future of Business: Six Layers of Customer Engagement
1Over the past few years I have been giving a speech about the “six layers” of customer engagement. It has been a hit with my audiences and it occurred to... read more
How to Establish Your Company’s Social Media Lead Team
I have written a lot about the critical importance of company culture to social media marketing success. It’s more important than desire, it’s more important than vision, it’s even more... read more
Do You Need a Massive Audience to be Huge in Social Media?
1Recently, my dear friend Kristen Daukas and I had an interesting exchange in the comment section about audience size and I thought it would be fun to blow it out... read more
Here’s Why 100,000 People Unfollowed Me on Twitter
2The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. It showed me the number of people who... read more
