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Profile: Mark Schaefer

Mark Schaefer is an educator and marketing consultant specializing in social media workshops. He blogs at {grow} and is the author of several best-selling marketing books including Return On Influence.

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Articles by Mark Schaefer
New Insights Into Online Radio, Podcasting and Google+

New Insights Into Online Radio, Podcasting and Google+

Podcasts

In the newest episode of The Marketing Companion Tom Webster and I examine a brand new study from Edison that reveals some eye-popping new insights on podcasting, digital radio and... read more

The Social C-Suite. Let’s Get Real.

The Social C-Suite. Let’s Get Real.

Sometimes the hype of social media outstrips common sense. This is one of those times. There seems to be a growing amount of buzz and attention about creating a “social... read more

What is Search Jacking and How Can it Hurt Your Brand?

What is Search Jacking and How Can it Hurt Your Brand?

Online Marketing

Boy was I in for a surprise when I typed “content shock” into the search engine. I was looking at the images that people used when they blogged about my... read more

5 Reasons to be Wildly Excited About Content Marketing

5 Reasons to be Wildly Excited About Content Marketing

Content Marketing

The other day I was a guest on Dr. Jon Buscall’s very fine podcast and we chatted about the marketing challenge of fighting through information density on the web. It... read more

The Good, the Bad, and the Ugly of Marketing Conferences

The Good, the Bad, and the Ugly of Marketing Conferences

Podcasts

I go to a lot of marketing conferences and they are undeniably a great way to learn, network and stay up to speed on the human and technological breakthroughs that... read more


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The Economics Behind Copyblogger’s Decision to End Blog Comments

The Economics Behind Copyblogger’s Decision to End Blog Comments

The well-known Copyblogger site sent a shockwave through the blogosphere when it announced it would no longer entertain comments on its blog. While some may judge this to be a... read more

Jill Rowley on the Hurdles and Opportunities for Social Selling

Jill Rowley on the Hurdles and Opportunities for Social Selling

http://www.youtube.com/watch?v=woN3w1Kucco) I recently got to spend some quality time with Jill Rowley, a force to be reckoned with in the emerging field of social selling. She was kind enough to... read more

The Slippery Slope of Influence Marketing

The Slippery Slope of Influence Marketing

Marketing

One of my friends was posting and tweeting from a conference sponsored by a Fortune 100 company. He had actually been paid to attend this event because he is an... read more

10 Strategies to Battle Content Shock

10 Strategies to Battle Content Shock

Content Marketing

1

In January, I wrote a post called Content Shock which explained that we are entering a new phase in the evolution of content-based marketing. There are primarily two dynamics driving... read more

Influence Marketing is Hot and About to Get Hotter

Influence Marketing is Hot and About to Get Hotter

Marketing

As many of our channels for reaching customers are getting strangled, brands are turning to new ways to connect and communicate with customers. One natural opportunity is to align with... read more

3 Essential Steps to Build a Powerful Personal Online Brand

3 Essential Steps to Build a Powerful Personal Online Brand

Branding

We live in such an amazing time! Thanks to the Internet, anybody with the time and willpower can build a powerful personal brand. You’re no longer shackled by the hurdles... read more

Why Are So Many Businesses Stuck at Social Media 101?

Why Are So Many Businesses Stuck at Social Media 101?

Click here if you can’t see my interview with Paul Gillin. Are businesses ready for the post-social media era? “Yes” says the social media echo chamber. “No” says author and... read more

Where Does Social Media Fit in the Marketing Mix?

Where Does Social Media Fit in the Marketing Mix?

Podcasts

A number of news items coalesced recently and made me wonder … what is the true role of social media in the marketing mix today? How has it changed? Is... read more

When Does “Corporate Governance” Help or Hurt Social Media Strategy?

When Does “Corporate Governance” Help or Hurt Social Media Strategy?

I recently had a comment from a reader scoffing at the idea of enabling employees through a “social enterprise” strategy because it ignores the best practices of corporate governance. In... read more

To Be a Great Blogger, Put On Your Bitch Mittens

To Be a Great Blogger, Put On Your Bitch Mittens

1

You want authenticity? Here it is: I have been ill for more than two months — a cold turned to pneumonia and I am still wheezing and hacking. I have... read more