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Profile: Mark Schaefer

Mark Schaefer is an educator and marketing consultant specializing in social media workshops. He blogs at {grow} and is the author of several best-selling marketing books including Return On Influence.

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Articles by Mark Schaefer
Social Selling, Social Business, Social Employees and Other Hype

Social Selling, Social Business, Social Employees and Other Hype

It’s always interesting to see the parade of buzzwords march through the old blog reader. Just reading headlines day by day is a pretty good way to watch the waves... read more

The Social Media Forecast: Cloudy!

The Social Media Forecast: Cloudy!

It’s that time of year again when people are cranking up their predictions for the next year. I’ve often made prognostications here on the blog. But to add different spin... read more

Dare To Be Stupid: A Lesson For B2B Marketers From Weird Al

Dare To Be Stupid: A Lesson For B2B Marketers From Weird Al

B2B Marketing

July 15th, 2014 will forever live in infamy. That is the day Weird Al Yankovic debuted at number one on the Billboard 200 for the first time. His parodies of... read more

Your Social Media Strategy Plan: Where Do You START?

Your Social Media Strategy Plan: Where Do You START?

When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. Today’s post provides a... read more

Are Apple and Google Protecting Us or the Criminals?

Are Apple and Google Protecting Us or the Criminals?

Tech & Gadgets

Late last year, Tom Webster and I did a podcast with our six marketing predictions for 2014. Two trends I mentioned were 1) the “malignant complexity” of the web that... read more

Social Media, Authenticity and the Human Brand

Social Media, Authenticity and the Human Brand

Podcasts

My friend Justin Levy just had brain surgery. He went into the operation not quite knowing what would be on the other side. Despite this personal nightmare, Justin’s social media... read more

A Report From the Epicenter of Content Marketing Conferences

A Report From the Epicenter of Content Marketing Conferences

Content Marketing

Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston.... read more

Would You Rather Have a Lot of Stuff or a Lot of Time?

Would You Rather Have a Lot of Stuff or a Lot of Time?

Strategy

I have this exceedingly cool friend. He’s young, bright, handsome and hip. In other words … everything I am not. So, I live vicariously through him as much as I... read more

10 Free Blog Post Ideas

10 Free Blog Post Ideas

1

I have this creative system to develop blog post ideas. Every day as I think of ideas that might make a great blog post, I dutifully record it as a... read more

What Are the Boundaries of Inbound Marketing?

What Are the Boundaries of Inbound Marketing?

Podcasts

One of the most interesting aspects about being an observer in this particular time and place in the history of marketing is watching the continuous cycle of innovation, experimentation, and... read more

The Twitter Strategy Shift and What it Means to You and Your Business

The Twitter Strategy Shift and What it Means to You and Your Business

Twitter is at a crossroads … and it might be leading down a controversial new path. Let’s look at a recent revelation about a possible Twitter strategy shift and what... read more

Social Advocacy Marketing Gains Legitimacy

Social Advocacy Marketing Gains Legitimacy

Expert Interviews

Possibly no trend has captured the attention of marketers more than the opportunity to tap into the emerging group of Citizen Influencers. Propelled by their content and legions of loyal... read more

The Business Case for Content Marketing Consistency

The Business Case for Content Marketing Consistency

Marketing

Today I am going to explain the importance of content marketing consistency but it is going to come from an unusual place, a young Korean woman. This outstanding person was... read more

The Glorious Unfolding: Taking a Lesson From Our Younger Selves

The Glorious Unfolding: Taking a Lesson From Our Younger Selves

Strategy

I recently had an experience that shook me up a bit. Maybe it will shake you too. A Wall Street Journal column by Sue Shellenbarger got me thinking about how... read more

Monetizing Blog Comments: Why Your Blog is Economic Gold

Monetizing Blog Comments: Why Your Blog is Economic Gold

“CommentGate” continued this week as Blogging Titan Chris Brogan announced he is turning off the comments on his blog. This follows in the footsteps of the recent Copyblogger comment announcement.... read more