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Profile: Mark Schaefer

Mark Schaefer is an educator and marketing consultant specializing in social media workshops. He blogs at {grow} and is the author of several best-selling marketing books including Return On Influence.

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Articles by Mark Schaefer
Straight Talk on Social Media Consulting

Straight Talk on Social Media Consulting

Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. I’m happy to help but unfortunately find myself bursting a... read more

If I Were the King of Facebook …

If I Were the King of Facebook …

Podcasts

Complaining about Facebook has become one of the web’s favorite spectator sports. But if you were the king of Facebook, what would you do to fix it? Well, Tom Webster... read more

Would You Conduct This Experiment on Your Mother?

Would You Conduct This Experiment on Your Mother?

Marketing

I think the debate on the recent Facebook experiment on user emotions has been beaten into the ground but in a recent Harvard Business Review article titled Ethics for Technologists... read more

The Seven Traits of an Effective Digital Enterprise

The Seven Traits of an Effective Digital Enterprise

Digital Marketing

I really enjoy the free content provided by McKinsey & Company’s Insights. If you haven’t already signed up for their free newsletter, go do it — it is one of... read more

Is Being Disruptive a Business Strategy?

Is Being Disruptive a Business Strategy?

Podcasts

It seems everywhere you go these days people are talking about Disruption as the next big business “thing.” There are packed disruption conferences, disruption books, disruption consultants. But here is... read more


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Five Reasons to Be Freaked Out By the Facebook Experiment

Five Reasons to Be Freaked Out By the Facebook Experiment

1

Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. But it goes beyond the simple shock value... read more

Tapping Into the Pulse of Social Media in Asia

Tapping Into the Pulse of Social Media in Asia

As I travel around the world, one of the things I find remarkable is how radically different the use of social media can be in different countries. Perhaps there is... read more

Social Media and the History of Aggression

Social Media and the History of Aggression

I’m going “off road” today and bringing you a completely different sort of blog post … a post filled with danger, evil, and intrigue. Yes, it is going to get... read more

Two Technologies That Will Disrupt Marketing Strategy

Two Technologies That Will Disrupt Marketing Strategy

Podcasts

There are so many shifting sands on the marketing landscape that it might seem overwhelming. But there are two trends that deserve to be on your radar screen and that... read more

Help Me Solve Marketing’s Biggest Mystery

Help Me Solve Marketing’s Biggest Mystery

Marketing

It was one of the most imaginative, creative and popular marketing campaigns in history. Television, print, digital, social media all coalescing into a perfect blend of viral heat. “This changes... read more

An Unexpected Blogging Journey With Jeff Bullas

An Unexpected Blogging Journey With Jeff Bullas

Expert Interviews

Click here if you can’t see this video interview with Jeff Bullas Broke, unemployed, going through a divorce, shutting down a business … Jeff Bullas was embroiled in some pretty... read more

Authorship and the Invisible Blogger: Are You Writing Yourself Out of Success?

Authorship and the Invisible Blogger: Are You Writing Yourself Out of Success?

My friend and podcast co-host Tom Webster recently penned a really honest and thought-provoking post called “Authorship.” In the post, Tom laments that the more he guest posts and syndicates... read more

Five Important Lessons on the Economics of Social Media

Five Important Lessons on the Economics of Social Media

I would like to tell you a short story today about my friend Stanford Smith. If you hang with me through this little tale, I promise you’ll see five important... read more

Why Instagram is Becoming the Dominant Social Network

Why Instagram is Becoming the Dominant Social Network

I am regular on Mitch Joel’s blog and when he says a a video is “must-watch,” I listen to the man. I haven’t posted an external video on this blog... read more

The Future of Integrated Selling is Now

The Future of Integrated Selling is Now

Expert Interviews

If you need a guide to selling in the digital age, it has arrived. I received an advanced copy of John Jantch’s new book Duct Tape Selling: Think Like a... read more