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Profile: Mark Schaefer

Mark Schaefer is an educator and marketing consultant specializing in social media workshops. He blogs at {grow} and is the author of several best-selling marketing books including Return On Influence.

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Articles by Mark Schaefer
The Glorious Unfolding: Taking a Lesson From Our Younger Selves

The Glorious Unfolding: Taking a Lesson From Our Younger Selves

Strategy

I recently had an experience that shook me up a bit. Maybe it will shake you too. A Wall Street Journal column by Sue Shellenbarger got me thinking about how... read more

Monetizing Blog Comments: Why Your Blog is Economic Gold

Monetizing Blog Comments: Why Your Blog is Economic Gold

“CommentGate” continued this week as Blogging Titan Chris Brogan announced he is turning off the comments on his blog. This follows in the footsteps of the recent Copyblogger comment announcement.... read more

10 Fun and Interesting Presentation Ideas

10 Fun and Interesting Presentation Ideas

Communications

At some point in every business person’s life, you will have to give a presentation and if you’re like me, it can still be an anxious experience. I have given... read more

Resistance to Change and Surviving Content Shock

Resistance to Change and Surviving Content Shock

Content Marketing

I’m going to write about breakfast cereal for a moment but I promise it leads to a critical and interesting lesson about content, social media, and marketing. Hang with me?... read more

Would You Erase Yourself From Google Search Results?

Would You Erase Yourself From Google Search Results?

Podcasts

Have you tried The Marketing Companion podcast yet? People seem to love the humor and intelligence of our audio marketing adventures. If you have not listened in yet, this would... read more

Straight Talk on Social Media Consulting

Straight Talk on Social Media Consulting

Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. I’m happy to help but unfortunately find myself bursting a... read more

If I Were the King of Facebook …

If I Were the King of Facebook …

Podcasts

Complaining about Facebook has become one of the web’s favorite spectator sports. But if you were the king of Facebook, what would you do to fix it? Well, Tom Webster... read more

Would You Conduct This Experiment on Your Mother?

Would You Conduct This Experiment on Your Mother?

Marketing

I think the debate on the recent Facebook experiment on user emotions has been beaten into the ground but in a recent Harvard Business Review article titled Ethics for Technologists... read more

The Seven Traits of an Effective Digital Enterprise

The Seven Traits of an Effective Digital Enterprise

Digital Marketing

I really enjoy the free content provided by McKinsey & Company’s Insights. If you haven’t already signed up for their free newsletter, go do it — it is one of... read more

Is Being Disruptive a Business Strategy?

Is Being Disruptive a Business Strategy?

Podcasts

It seems everywhere you go these days people are talking about Disruption as the next big business “thing.” There are packed disruption conferences, disruption books, disruption consultants. But here is... read more

Five Reasons to Be Freaked Out By the Facebook Experiment

Five Reasons to Be Freaked Out By the Facebook Experiment

1

Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. But it goes beyond the simple shock value... read more

Tapping Into the Pulse of Social Media in Asia

Tapping Into the Pulse of Social Media in Asia

As I travel around the world, one of the things I find remarkable is how radically different the use of social media can be in different countries. Perhaps there is... read more

Social Media and the History of Aggression

Social Media and the History of Aggression

I’m going “off road” today and bringing you a completely different sort of blog post … a post filled with danger, evil, and intrigue. Yes, it is going to get... read more

Two Technologies That Will Disrupt Marketing Strategy

Two Technologies That Will Disrupt Marketing Strategy

Podcasts

There are so many shifting sands on the marketing landscape that it might seem overwhelming. But there are two trends that deserve to be on your radar screen and that... read more

Help Me Solve Marketing’s Biggest Mystery

Help Me Solve Marketing’s Biggest Mystery

Marketing

It was one of the most imaginative, creative and popular marketing campaigns in history. Television, print, digital, social media all coalescing into a perfect blend of viral heat. “This changes... read more