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Profile: Mark Cameron

Mark Cameron is CEO of social media strategy agency Working Three, based in Melbourne, Australia. His company has enterprise clients in Australia, The United States and New Zealand.

Mark is a regular speaker and writer on social media and digital strategy. He is the social media columnist for Australia's most widely read business magazine BRW and also writes for Marketing Magazine.

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Articles by Mark Cameron
Discussing Social-Business Transformation

Discussing Social-Business Transformation

On the 18th and 19th of February a number of the world’s best social media and digital strategy thinkers met at the Recital Centre in Melbourne, Australia for the annual... read more

5 Signs Your Customer Experience is Broken ... And 5 Ways to Fix It

5 Signs Your Customer Experience is Broken … And 5 Ways to Fix It

Customer Experience

As a consultant I sometimes spend more than a reasonable amount of time on planes. Recently I travelled between New Zealand and Australia several times over the course of one... read more

A Big Leap in Data Usage is On Its Way

A Big Leap in Data Usage is On Its Way

Big Data

Early one morning, in the not too distant future, one of your customers – let’s call her Sarah – will wake up and do what she has been doing for... read more

Generating Loyalty in the Age of the Customer

Generating Loyalty in the Age of the Customer

Customer Experience

We are in the age of the customer. As Forrester Vice President Moira Dorsey said in 2012, “the only source of sustainable competitive advantage is customer experience. Delivering experiences that... read more

Ikea is Doing Augmented Reality Right

Ikea is Doing Augmented Reality Right

Consumer Marketing

1

When it comes to delivering a digital customer experience there are thousands of things that a brand can invest in. Over the last few years many companies have jumped into... read more


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Become an e-Commerce Pro Before Christmas

Become an e-Commerce Pro Before Christmas

Consumer Marketing

For most of us Christmas still feels like it is a long way off. For online retailers the festive season is approaching like an out of control freight train. Its... read more

Getting More From Customer Experience

Getting More From Customer Experience

Customer Experience

It’s difficult to find a consumer facing business that is not being disrupted by the rapid pace of digital evolution. Social media has altered customers’ expectations of the quality of... read more

Rethinking Customer Loyalty

Rethinking Customer Loyalty

Loyalty Marketing

Customer loyalty programs have long been a staple of enterprise marketing activities. The thinking has always been that rewarding repeat transactions – the behaviour most desired by the brand running... read more

How Do Your Customers Experience Your Brand?

How Do Your Customers Experience Your Brand?

Customer Experience

1

Customer’s today are dealing with a complex array of digital channels and messages. Social media, websites, mobile apps, email and in-store digital displays are all playing a part in the... read more

On Relationship Marketing

On Relationship Marketing

Strategy

I meet many leaders of large businesses in the course of my job as the CEO of a digital strategy consultancy. Our engagements are revealing an emerging trend. When it... read more

Become C2B (Customer to Business)

Become C2B (Customer to Business)

Strategy

1

An ever increasing number of businesses are reinventing the way they interact with their customers by leveraging the investment they have made in marketing technology software. The proliferation of social... read more

Are You Being Creepy?

Are You Being Creepy?

Strategy

1

When former NSA IT specialist Edward Snowden told the world that the US government was collecting vast amounts of data on all of us in an unprecedented eavesdropping program called “Prism”, Orwell’s... read more

On Thinking Inbound

On Thinking Inbound

Marketing

If you want to generate a return on your online marketing effort you can devise all sorts of metrics but in the end there is really only one way to... read more

Dear Brands. Stop Ruining the Internet.

Dear Brands. Stop Ruining the Internet.

Branding

I’m a big believer in the power of technology to change the world. But lately I’ve noticed that the old world and the new world just aren’t getting on that... read more

Pinterest’s Part in Selling

Pinterest’s Part in Selling

Many brands have been focusing on and developing their online content strategies this year. Focusing on the performance of different pieces of content has allowed brands to dig deep into... read more