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Profile: Mark Cameron
Articles by Mark Cameron
Kmart Makes Me Want to Ship My Pants
1Kmart USA has been dealing with very intense competition lately. On one hand, Walmart and CostCo have outplayed most other department stores. On the other hand, Amazon and online retail... read more
Lessons in Social Business From Virgin
Few companies have adopted social media with the enthusiasm Virgin has. It is said that everyone in the company is now active on social media platforms. Virgin has jumped feet... read more
How to Create a Viral Effect
Marketers who witnessed the success of the Old Spice video campaigns are familiar with the positive impact the ‘viral effect’ can have on marketing outcomes and are keen to replicate... read more
Social Media Metrics Are Evolving – And This Signals a Big Change
The proportion of marketing budgets that gets allocated to the digital and social media space is growing inexorably. As a consequence, the focus on how to measure return on investment... read more
Find Your Story
Social media platforms have become a “must have” in the modern marketers kit bag. Recently we’ve seen the focus rightly shifting away from technology to techniques required for a successful strategy. A social media... read more
Honda’s Low Budget Social Media Innovation
As major brands expand their social media budgets their marketers’ sights are moving to the new and innovative uses which are offered by less well known social media platforms. The... read more
The Age of the “Big Idea” is Over
For some time now I have been expounding the virtues of brands becoming far more data-centric in their approach to marketing and communications. No company understands this better than Coca... read more
The Five Rules for Fostering a Vibrant Community
Online popularity seems to be difficult for some brands to manage. Setting up a Facebook page and a “like us” link on your website just won’t do the trick. You... read more
What Facebook Must Do Next
2I was recently asked a question that gets to the heart of marketing in a time where social media, and the “big-market-data” it creates, is preternaturally changing business models world... read more
Burberry Continues to be Digital Innovators
High end fashion houses, like most retail businesses, have been feeling the pinch of the current economic climate. With the pressure on to extend into new markets and reach new... read more
Social Banking is Upon Us
Social media is having a major impact on the way the retail banking sector communicates with its customers. There have been a number of high profile successes and failures in... read more
Leveraging Your Social Media Activity
With social media adoption near ubiquity, 2013 should be the year you get your digital marketing strategy sorted out. In this article we will be looking at what to do... read more
Social Media Governance for Company Directors
“How do I stop someone saying something bad about my brand in the social media?” This question, or a variation of it, is something I get asked regularly. The truth of... read more
Content is Still King
Developing a social media marketing strategy that works for your organisation takes creativity, careful planning and time. A good social media strategy is a long term plan that should be... read more
See How All of Your Online Marketing Works Together
John Wanamaker, one of advertising’s early pioneers and often described as the father of modern advertising, famously said: “Half the money I spend on advertising is wasted; the trouble is... read more
