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Profile: Margot Heiligman
Articles by Margot Heiligman
6 Ways B2B Marketers Can Use Paper.li For Contextual Marketing
When we said our goodbyes to Google Reader last month, B2B marketers were looking for ways to fill a void of a content curation staging place. Relevant curation of content... read more
Unlock the Science of Relationships and Sell The Social Customer
Social Cues Science World Report disclosed recently that the more the number of past romantic relationships a study participant had, the more interests they list on their Facebook profile. Until... read more
8 Social Technology Trends Enabling (or Disabling) Customer Engagement
1Some of the many challenges for sales, marketing and customer service professionals today are personalized, meaningful customer engagements across the social web – interactions that are tailored specifically for an... read more
The Digital Customer and the Real Return on Engagement
What is the real return on engagement, and how has the digital customer changed the scope and scale of how we interact with real customers via the social web? Recently,... read more
Has Our Attention Span Become Too Short For Video?
I spent the early half of Feb 11th week at MediaPost’s Social Media Insider Summit – a 3-day event where vendors and agencies learn from and engage with brands participating... read more
What Is The Customer Experience In Your Design?
Design. It is important in everything we do, choices that we make, attention that we pay – in business and in personal life. It affects products we sell, services we... read more
What’s A Company Like You Doing In A [Social] Place Like This?
Do you have a team listening to what is being said about your company on Facebook, Twitter, LinkedIn and discussion forums? Better yet, are your social savvy responding to the... read more
What Is The ‘Customer Experience’ In Your Design?
1Design. It is important in everything we do, choices that we make, attention that we pay – in business and in personal life. It affects products we sell, services we... read more
“SIRI: What Will My Grandmother Bring Me For The Holidays?”
Let me preface this by saying that this isn’t exactly a holiday or gift-giving guide. But shopping during the holiday season will certainly help to illustrate a point about where... read more
Built To Last: Social Influence In B2B
In discussions about how to find the influencers that the business customer values – the conversation often segues into various online tools which gauge influence metrics. Tools such as Klout... read more
Customer Service and Authentication: Are They Mutually Exclusive?
Confirming one’s identity to a customer service agent on the phone is never easy. Banks, wireless providers, healthcare and insurance companies come to mind as some of the most demanding... read more
Survival Of The Shortest: What Darwin Taught Me About Tweets And Twitter
There are very few tweeting, blogging, marketing, and communicating via social media channels who don’t believe the customer experience through social channels is here to stay. Increasingly, however, the character... read more
The Digital Consumer
I have strong ties to New Mexico and love the chapter in human history that it represents. New Mexico has much evidence of the natural history of man in its... read more
Set Course For Your Next Strategic Breakthrough
3In tackling new strategic opportunities, two common business tactics are: “develop new products” designed to appeal to your market base or “develop new markets” for an existing product. According to... read more
