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Profile: Margie Clayman

Margie Clayman is the Director of Marketing, B2B Services at Clayman and Associates, a full service marketing firm headquartered in Marietta, Ohio. You can follow the agency at www.facebook.com/claymanandassociates

In addition to blogging for her agency, Margie Blogs for Razoo Giving and Vocus.

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Articles by Margie Clayman
Three Questions to Ask to Determine if Your Social Media Marketing is Working

Three Questions to Ask to Determine if Your Social Media Marketing is Working

Wondering how your marketing is performing is not unique to any facet of what you might be doing. Companies always want to know what their marketing is actually doing for... read more

Bad Advice Time: Don’t be Professional. Just Be “Real.”

Bad Advice Time: Don’t be Professional. Just Be “Real.”

Strategy

Generally I do my best to avoid online fracases. They never represent you well and frankly I have much better things to do. However, last year there was something I... read more

The Case of the Zombie Blog Post

The Case of the Zombie Blog Post

Content Marketing

Over the last couple of weeks, I have seen a blog post appearing all over Facebook. I kept looking at it and looking at it and it seemed really familiar,... read more

Bad Advice Time: Don’t Worry About SEO – It’s Dead!

Bad Advice Time: Don’t Worry About SEO – It’s Dead!

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If there is one phrase that we wish we could entirely eradicate from the online world, it would be, “Is dead.” So many things have been declared dead over the... read more

Five Tips Friday: Tracking ENewsletter Leads

Five Tips Friday: Tracking ENewsletter Leads

Email Marketing

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Sending out a regularly scheduled e-newsletter is a great way to stay in front of your audience and prospects. However, just like anything with marketing, you don’t want to simply... read more

There Are Three Kinds of Popular Posts. You Won’t Believe What Happened Next.

There Are Three Kinds of Popular Posts. You Won’t Believe What Happened Next.

Content Marketing

Maybe it’s just the corner of the online world I’m living in, but it seems lately like there are only three kinds of posts I’m seeing on Twitter and Facebook... read more

Bad Advice Time: Drop Those F-Bombs Online!

Bad Advice Time: Drop Those F-Bombs Online!

Marketing

That writer is so raw! She’s so edgy! That blogger really pushes the limits! That company is really out there! You’ve probably seen these kinds of statements a lot while... read more

Social Media: Are We Fighting For Our Souls?

Social Media: Are We Fighting For Our Souls?

Over the last few months, even before the news surfaced that Facebook had experimented with feeds to see how people reacted to a slew of negative posts, it seems like... read more

Bad Advice Time: The Hard Sell Never Works

Bad Advice Time: The Hard Sell Never Works

Marketing

Ewwwwww selling. Could there be anything more disgusting, more distasteful, and more annoying than a straight-out pitch on a product or a service? In his book To Sell Is Human,... read more

Social Media Killed the Social Media Star

Social Media Killed the Social Media Star

If you decide to explore the life of Alexander Graham Bell, you will find that he is described as a scientist, an inventor, and that he had a hand in... read more

Five Tips Friday: Getting the Most Out of Your Marketing Material

Five Tips Friday: Getting the Most Out of Your Marketing Material

Marketing

Often times when we think about creating marketing content we think of it as a one-time usage situation. You write a blog post, it gets posted, and that’s that. You... read more

Bad Advice Time: Everyone Needs to Build a Personal Brand

Bad Advice Time: Everyone Needs to Build a Personal Brand

Branding

There has been a lot of talk over the last few years regarding the importance of building a personal brand. A few examples: This article from Forbes talks about how... read more

Bad Advice Time: Let an Intern Do Your Social Media Marketing

Bad Advice Time: Let an Intern Do Your Social Media Marketing

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Often times, when a company decides that they need to begin engaging in social media marketing, the first question is, “OK, so who is going to implement that?” The idea... read more

Should I Work With This Publication on Social Media Marketing?

Should I Work With This Publication on Social Media Marketing?

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We recently received a question from a client regarding a pitch from a publication. The deal included, among other things, paying a certain sum per number of Tweets or Facebook... read more

Bad Advice Time: Automate Automate Automate

Bad Advice Time: Automate Automate Automate

Marketing Automation

I remember the first time it ever occurred to me that the time at which you tweet or Facebook mattered. I was at a conference and was at a talk... read more