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Profile: Margie Clayman

Margie Clayman is the Director of Marketing, B2B Services at Clayman and Associates, a full service marketing firm headquartered in Marietta, Ohio. You can follow the agency at www.facebook.com/claymanandassociates

In addition to blogging for her agency, Margie Blogs for Razoo Giving and Vocus.

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Articles by Margie Clayman
3 Business Lessons From An Elvis Impersonator

3 Business Lessons From An Elvis Impersonator

Small Business

One of our sister companies here in Marietta is the Adelphia Music Hall, a grand old banquet hall that is a perfect music venue. A couple of weeks ago there... read more

Your Flagship Project is Now Obsolete

Your Flagship Project is Now Obsolete

Strategy

I have been a history documentary junkie for about 20 years now, and Netflix streaming is certainly doing nothing but fueling my insatiable appetite for those voiced-over visual presentations of... read more

Appreciate Your Co-Workers

Appreciate Your Co-Workers

Human Resources

When I was in college, I was tasked somehow with putting together some posters. I have no recollection of what they were nor how on earth I was put in... read more

The Ten Commandments Of Proofreading

The Ten Commandments Of Proofreading

Content Marketing

One of the first conversations I had with Larry (aka “Dad”) when I first started working for him focused on the importance of proofreading. “Our business is one of perfection,”... read more

Why We’re Not Checking Out Ello…Yet

Why We’re Not Checking Out Ello…Yet

All of the rage the last couple of weeks has been about the new social media platform called Ello. Ello primarily has set itself up as the “anti-Facebook” platform. On... read more

Just Say No To Online Negativity

Just Say No To Online Negativity

Strategy

Last week, two of my favorite minds in marketing wrote about the same general topic. Geoff Livingston, founder of Tenacity 5 Media and a prolific author, wrote a post called,... read more

Dear Companies: First and Foremost, Do What’s Right For You

Dear Companies: First and Foremost, Do What’s Right For You

Strategy

There were two articles floating around recently that got our attention. Both were directed to B2B companies in general. The first, published in Ad Age, advised B2B companies, especially industrial... read more

When Optimizing Your Website, Think Topics

When Optimizing Your Website, Think Topics

Amongst our many resources for SEO information is MOZ.com, formerly SEOMoz. Recently the site published an interesting article that posited that the role of keywords in search engine optimization (SEO)... read more

An Online Relationship By Any Other Name

An Online Relationship By Any Other Name

Robert Scoble, guru for Rackspace and a very well known personality in the social media world, wrote a post recently that sparked a very interesting and important conversation. The post... read more

How To Give Helpful Advice Helpfully

How To Give Helpful Advice Helpfully

Strategy

A couple of months ago, I adopted a shih tzu from the local humane society. While I had wanted a dog for pretty much my entire life, I’d never had... read more

The Biggest Lesson to Learn from Blowback Against Apple

The Biggest Lesson to Learn from Blowback Against Apple

Customer Experience

Apple recently hosted one of its big roll-out events, this time focusing on the launch of iPhone 6, among other new products and features. As has been the case for... read more

When People Lose Their Humanity

When People Lose Their Humanity

Strategy

Over the course of a week last week, I saw the following, inadvertently, simply by scrolling through my Facebook stream: - a picture of an aborted fetus - a video... read more

The Importance of REALLY Reading Social Media Comments

The Importance of REALLY Reading Social Media Comments

Recently we were doing some research for a client regarding how their competitors are using social media. One key competitor has a very active Instagram account, both in terms of... read more

Bad Advice Time: Blog Whenever You Feel Like It

Bad Advice Time: Blog Whenever You Feel Like It

One of the perks of working as a writer, or working in a job that requires a lot of writing, is that you get to talk, quite often, about fluffy... read more

Five Tips Friday: Tracking Social Media Leads

Five Tips Friday: Tracking Social Media Leads

On Wednesday we mentioned in passing one way to track leads from social media marketing. Today we thought we would expand on that little note and talk about 5 ways... read more