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Profile: Margie Clayman

Margie Clayman is the Director of Marketing, B2B Services at Clayman and Associates, a full service marketing firm headquartered in Marietta, Ohio. You can follow the agency at www.facebook.com/claymanandassociates

In addition to blogging for her agency, Margie Blogs for Razoo Giving and Vocus.

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Articles by Margie Clayman
Social Media Killed the Social Media Star

Social Media Killed the Social Media Star

If you decide to explore the life of Alexander Graham Bell, you will find that he is described as a scientist, an inventor, and that he had a hand in... read more

Five Tips Friday: Getting the Most Out of Your Marketing Material

Five Tips Friday: Getting the Most Out of Your Marketing Material

Marketing

Often times when we think about creating marketing content we think of it as a one-time usage situation. You write a blog post, it gets posted, and that’s that. You... read more

Bad Advice Time: Everyone Needs to Build a Personal Brand

Bad Advice Time: Everyone Needs to Build a Personal Brand

Branding

There has been a lot of talk over the last few years regarding the importance of building a personal brand. A few examples: This article from Forbes talks about how... read more

Bad Advice Time: Let an Intern Do Your Social Media Marketing

Bad Advice Time: Let an Intern Do Your Social Media Marketing

1

Often times, when a company decides that they need to begin engaging in social media marketing, the first question is, “OK, so who is going to implement that?” The idea... read more

Should I Work With This Publication on Social Media Marketing?

Should I Work With This Publication on Social Media Marketing?

1

We recently received a question from a client regarding a pitch from a publication. The deal included, among other things, paying a certain sum per number of Tweets or Facebook... read more


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Bad Advice Time: Automate Automate Automate

Bad Advice Time: Automate Automate Automate

Marketing Automation

I remember the first time it ever occurred to me that the time at which you tweet or Facebook mattered. I was at a conference and was at a talk... read more

Me Marketer. Me Make Up Words. Me Take Your Money.

Me Marketer. Me Make Up Words. Me Take Your Money.

Marketing

We’ve talked about this before, but there is a highly disturbing trend in the online world. Instead of offering real knowledge and information, social media evangelists engage in a practice... read more

Bad Advice Time: It Worked for Me So It Should Work for You

Bad Advice Time: It Worked for Me So It Should Work for You

Strategy

The other day a post from Forbes by Jayson DeMers crossed my stream. The article was titled Myth Busted: My Industry Isn’t a Good Fit for Social Media. I already... read more

Five Tips Friday: Using Educational Content in Your Marketing

Five Tips Friday: Using Educational Content in Your Marketing

Marketing

Back before “content marketing” became the buzz word of the decade, “thought leader” was tossed around with pretty fair regularity. The idea was that your content would help establish you... read more

Bad Advice Time: Fake it till you make it

Bad Advice Time: Fake it till you make it

Online Marketing

I started on Twitter (according to Twitter) in March 2010. Before that time, I had never really heard the phrase “Fake it till you make it.” At least I had... read more

Five Tips Friday: Using the Seasons to Your Marketing Advantage

Five Tips Friday: Using the Seasons to Your Marketing Advantage

Marketing

As I write this, it is just past the middle of June. Most kids are done with school for the summer. We are heading towards the summer equinox, and in... read more

Social Media – I’ve Been Doing It Wrong

Social Media – I’ve Been Doing It Wrong

Over the last few months I’ve been watching an effort increasingly gain momentum in the online world. When I first heard about it I shared it myself because I thought... read more

Bad Advice Time: Do Everything Yourself

Bad Advice Time: Do Everything Yourself

Strategy

For the last couple of weeks we have been talking about what we feel is the commoditization of marketing. What has actually caused this change in thinking about marketing, though?... read more

Five Tips Friday: Marketing Using Pinterest

Five Tips Friday: Marketing Using Pinterest

A few days ago, while working on some marketing research, I found a company on Pinterest that I most certainly did not expect to find there. The company in question... read more

The Commoditization of Marketing

The Commoditization of Marketing

Marketing

Last week we talked about whether or not there was room for marketers to move into the collaborative economy. In discussing that idea internally, we began to talk about another... read more