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Profile: Margie Clayman

Margie Clayman is the Director of Marketing, B2B Services at Clayman and Associates, a full service marketing firm headquartered in Marietta, Ohio. You can follow the agency at www.facebook.com/claymanandassociates

In addition to blogging for her agency, Margie Blogs for Razoo Giving and Vocus.

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Articles by Margie Clayman
Mind the [Gender] Gap in Marketing

Mind the [Gender] Gap in Marketing

Marketing

Forbes recently posted the list of highest-paid marketing executives. It is just a top ten list so you don’t get a deep look at the marketing world as it exists... read more

Bad Advice Time: Go to a Social Media Conference to Grow Your Business

Bad Advice Time: Go to a Social Media Conference to Grow Your Business

Marketing

Not long ago, I came upon a blog post that was titled something like, “The ROI of Social Media Conferences.” Being a sucker for quantifiable metrics, I of course clicked... read more

Five Tips Friday: On Closing the Loop

Five Tips Friday: On Closing the Loop

Marketing

You work hard for months and months on a webinar. You get people to register and your analytics show that a large percentage of people who attended actually stayed for... read more

Five Business Lessons from a Charitable Facebook Page

Five Business Lessons from a Charitable Facebook Page

In late 2012, I decided to resuscitate a charity called Homespun Helpers that I had co-founded a few years previously. The effort was going to reside entirely on a Facebook... read more

Bad Advice Time: Don’t Try to Sell Online

Bad Advice Time: Don’t Try to Sell Online

Online Marketing

2

Tom says as a business, you have to stop thinking about how you sell because you don’t really sell anymore. Instead you help buyers make a buying decision. When they... read more


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Five Tips Friday: Enabling the Creative Process

Five Tips Friday: Enabling the Creative Process

Strategy

2

One of the biggest challenges, and in my opinion one of the most fun aspects of agency work is the requirement that you are always ready to be as creative... read more

Bad Advice Time: Do Content Marketing Because It’s Cheap

Bad Advice Time: Do Content Marketing Because It’s Cheap

Content Marketing

1

Ah, Content Marketing. I almost hate to mention it specifically in a blog post title because the mere phrase is practically synonymous with link bait these days. One of the... read more

Five Tips Friday: Interactive Websites

Five Tips Friday: Interactive Websites

Digital Marketing

When websites first began appearing on the world wide web, they were essentially recreations of print catalogs, at least in the B2B world where we operate. The fact that someone... read more

I Bought Alphabet Soup and Now I Have a Marketing Buzz Word

I Bought Alphabet Soup and Now I Have a Marketing Buzz Word

Marketing

Last week I read a blog post over on Copyblogger that I found terribly troubling. The post, titled, “SEO is Dead: Long Live OC/DC,” posited that the acronym/phrase SEO is... read more

Bad Advice Time: Write Blog Posts and Readers Will Come

Bad Advice Time: Write Blog Posts and Readers Will Come

All the rage right now is content marketing. That is certainly no secret. What is interesting is that almost all of the advice out there about content marketing focuses simply... read more

Five Tips Friday: Hiring Marketers for 21st Century Marketing

Five Tips Friday: Hiring Marketers for 21st Century Marketing

Marketing

If a company is looking for marketing assistance, our initial reaction is always, “Hire an agency, and preferably us!” However, sometimes, for a myriad of reasons, a company desires to... read more

Won’t the Next Facebook Please Stand Up?

Won’t the Next Facebook Please Stand Up?

1

While we can’t necessarily recommend crying Mark Zuckerberg a river just yet, the news has predominantly not been great for Facebook over the last few months. Right at the beginning... read more

Bad Advice Time: Anyone Can Be a Photographer

Bad Advice Time: Anyone Can Be a Photographer

Marketing

The other day I was reading a blog post that proclaimed it was gathering tips from five “social media power users.” One of the tips in that post was, “Don’t... read more

Five Tips Friday: Effective E-Newsletters

Five Tips Friday: Effective E-Newsletters

Online Marketing

There is no question that e-newsletters continue to be extremely effective marketing tools. However, just like with any marketing tactic, the tool is only as good as what the user... read more

The Truly Sad Case of Kelly Blazek

The Truly Sad Case of Kelly Blazek

5

Last week, a friend of mine sent me a news story from the Cleveland Scene. I couldn’t believe my eyes. The story was about a woman named Kelly Blazek, head... read more