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Profile: Margie Clayman

Margie Clayman is the Director of Marketing, B2B Services at Clayman and Associates, a full service marketing firm headquartered in Marietta, Ohio. You can follow the agency at www.facebook.com/claymanandassociates

In addition to blogging for her agency, Margie Blogs for Razoo Giving and Vocus.

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Articles by Margie Clayman
An Online Relationship By Any Other Name

An Online Relationship By Any Other Name

Robert Scoble, guru for Rackspace and a very well known personality in the social media world, wrote a post recently that sparked a very interesting and important conversation. The post... read more

How To Give Helpful Advice Helpfully

How To Give Helpful Advice Helpfully

Strategy

A couple of months ago, I adopted a shih tzu from the local humane society. While I had wanted a dog for pretty much my entire life, I’d never had... read more

The Biggest Lesson to Learn from Blowback Against Apple

The Biggest Lesson to Learn from Blowback Against Apple

Customer Experience

Apple recently hosted one of its big roll-out events, this time focusing on the launch of iPhone 6, among other new products and features. As has been the case for... read more

When People Lose Their Humanity

When People Lose Their Humanity

Strategy

Over the course of a week last week, I saw the following, inadvertently, simply by scrolling through my Facebook stream: - a picture of an aborted fetus - a video... read more

The Importance of REALLY Reading Social Media Comments

The Importance of REALLY Reading Social Media Comments

Recently we were doing some research for a client regarding how their competitors are using social media. One key competitor has a very active Instagram account, both in terms of... read more

Bad Advice Time: Blog Whenever You Feel Like It

Bad Advice Time: Blog Whenever You Feel Like It

One of the perks of working as a writer, or working in a job that requires a lot of writing, is that you get to talk, quite often, about fluffy... read more

Five Tips Friday: Tracking Social Media Leads

Five Tips Friday: Tracking Social Media Leads

On Wednesday we mentioned in passing one way to track leads from social media marketing. Today we thought we would expand on that little note and talk about 5 ways... read more

Three Questions to Ask to Determine if Your Social Media Marketing is Working

Three Questions to Ask to Determine if Your Social Media Marketing is Working

Wondering how your marketing is performing is not unique to any facet of what you might be doing. Companies always want to know what their marketing is actually doing for... read more

Bad Advice Time: Don’t be Professional. Just Be “Real.”

Bad Advice Time: Don’t be Professional. Just Be “Real.”

Strategy

Generally I do my best to avoid online fracases. They never represent you well and frankly I have much better things to do. However, last year there was something I... read more

The Case of the Zombie Blog Post

The Case of the Zombie Blog Post

Content Marketing

Over the last couple of weeks, I have seen a blog post appearing all over Facebook. I kept looking at it and looking at it and it seemed really familiar,... read more

Bad Advice Time: Don’t Worry About SEO – It’s Dead!

Bad Advice Time: Don’t Worry About SEO – It’s Dead!

1

If there is one phrase that we wish we could entirely eradicate from the online world, it would be, “Is dead.” So many things have been declared dead over the... read more

Five Tips Friday: Tracking ENewsletter Leads

Five Tips Friday: Tracking ENewsletter Leads

Email Marketing

1

Sending out a regularly scheduled e-newsletter is a great way to stay in front of your audience and prospects. However, just like anything with marketing, you don’t want to simply... read more

There Are Three Kinds of Popular Posts. You Won’t Believe What Happened Next.

There Are Three Kinds of Popular Posts. You Won’t Believe What Happened Next.

Content Marketing

Maybe it’s just the corner of the online world I’m living in, but it seems lately like there are only three kinds of posts I’m seeing on Twitter and Facebook... read more

Bad Advice Time: Drop Those F-Bombs Online!

Bad Advice Time: Drop Those F-Bombs Online!

Marketing

That writer is so raw! She’s so edgy! That blogger really pushes the limits! That company is really out there! You’ve probably seen these kinds of statements a lot while... read more

Social Media: Are We Fighting For Our Souls?

Social Media: Are We Fighting For Our Souls?

Over the last few months, even before the news surfaced that Facebook had experimented with feeds to see how people reacted to a slew of negative posts, it seems like... read more