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Profile: Margie Clayman
Articles by Margie Clayman
Manage Your Marketing: RFQs and RFPs in the Online World
If you are a marketer who does not work within a marketing department in a company, you know that receiving an RFQ (Request for Quote) or RFP (Request for proposal)... read more
Five Tips Friday: Website Development
Websites are now generally considered essential for any company in business today. While social media platforms and blog sites are important, websites enable you to own all of your own... read more
Say No Rather Than Nothing
In the business world, whether online or offline, there are ample opportunities to ask questions, ask for favors, ask for a quote, ask for a sale, or ask for any... read more
Manage Your Marketing: What’s Your Story
1The word “story” gets used a lot in the business world today, and it can mean many different things. In almost all scenarios, though, your company’s story can be used... read more
Once in a Lifetime
One of my favorite Talking Heads songs is Once in a Lifetime. Lately this stanza has been resonating: You may ask yourself, what is that beautiful house? You may ask... read more
Five Tips Friday: Making the Most of Your Trade Shows
Trade shows have always represented major investments for companies, especially for capital equipment manufacturers that need to ship large machines to the conference site. With newer, more effective ways to... read more
Don’t Look Now, But Your Content Marketing Omission is Showing
The Content Marketing Institute, established in 2011 as the center of the content marketing focus that began in earnest a couple of years ago, defines content marketing thusly: “Content marketing... read more
Manage Your Marketing: Who Are Your Customers?
2When a marketer begins his or her work, the mission seems clear enough. “Promote this product or service. Create sales.” In principle, this seems easy enough. In order to promote... read more
I Heard A Fly Buzz When I Signed Off
I often wonder what a poet like Emily Dickinson would make of today’s online world. In the 19th century she wrote a poem about the moment of her death. People... read more
Five Tips Friday: Webinar Development
Recently, we talked about how daunting the development of a white paper can be. Undoubtedly, the prospect of developing a webinar can seem even more intimidating. A white paper can... read more
Looking for Love in All the Wrong Places
As a business, if you are using social media, you are assuming that you will have the opportunity to grow your online community, promote your brand, and ultimately, of course,... read more
Sorry, But I Like My Phone a Little Better Than You
When you get involved in online communication, it’s very easy to quickly reach a point where you are communicating with people all of the time. Multitasking has become the new... read more
Manage Your Marketing: The Fine Art of Delegating
You get a phone call or an email from your client or your boss. “I have a great idea for our campaign,” they say. Sometimes you might get a layout... read more
Needing the Illusion of Grandeur to Be Real
In today’s world, we are bombarded with bad news. Murders, holes in the ozone, wars, people who are starving, people who are homeless, bad unemployment numbers, shaky governments, and so... read more
Why Do We Post the Things We Do to the Online World?
Back in 2010, I think, I decided that I was done with Facebook. OK, this wasn’t the first time I had come to that conclusion and it would not be... read more
