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Profile: Lisa Fugere
Articles by Lisa Fugere
Retarget Your Way to Greater Sales
1The chance to make an online sale is not a one shot deal. If a business visits your site and leaves, you can retarget them to bring them back. Retargeting... read more
4 Simple and Inexpensive Ways to Improve Your Website for Lead Generation
3We all know our websites are crucial to our marketing success. However, website remodels tend to fall onto the “we’ll do it later” list of all the tasks the marketing... read more
How to Handle the Most Insufferably Difficult Clients
http://www.flickr.com/photos/nuco/3927930428/sizes/m/in/photostream/ Meeting with the occasional unendurable client is just part of the sales professional’s job. Regardless if we are a big or small firm, knowing how to appropriately deal with... read more
Simple Acquisition, Cleansing, and Enrichment of New Prospects
The goal of the marketing department is to generate interest in a product or service while capturing enough potential prospects that sales are generated. In today’s rapidly advancing world, data... read more
Tell the Story of Your Brand with Content Marketing
In today’s globally connected world, it’s more important than ever for companies to build their brand identity. While in the past, a brand could present a solid identity via television... read more
The 5 Don’ts of Customer Service
2Are your customer service skills up to par or are you making fatal mistakes that turn your customers away? Few customer service organizations will admit that they’re the cause of... read more
Two Ways To Boost Your Social Media Following Immediately
Social media marketing has evolved beyond counting followers and fans, so why do we still care how many people retweet our tweets and share our facebook posts? We’ve evolved into... read more
Monitoring Email Marketing ROI 101
If your sales reps engage in email marketing campaigns, they need to have reliable practices in place to track return on investments (ROI) and the worth of your campaigning tactics.... read more
The Most Important Information You Need to Know About Your Customers
Customer Intelligence refers to the unique information that gives vendors, salespeople, and account managers insight into why customers buy from them. Customer intelligence reveals how companies make decisions, which topics... read more
Understanding How Buyers Make Decisions
Many salespeople make a critical error when approaching prospects; they assume that the prospect wants to buy their product and is unlikely to say “no” to their offer. In reality,... read more
The 6 Major Buying Influencers
In his book, Influence: The Psychology of Persuasion, Dr. Robert B. Cialdini discusses key principles for getting others agree with you and convincing them to buy from you. According to... read more
What Facebook Graph Means to Marketing Intelligence
At the start of 2013, the most popular social network in the world, Facebook, launched a new tool called Open Graph that is already promising to alter the world of... read more
Are You Marketing to the Right Audience?
Social media and marketing automation technology make it easy to grow your marketing reach, but don’t always make it easy to target the right audience. Our customers are out there... read more
Learn to Listen to What a Prospect Doesn’t Say
Closing the deal is one of the most challenging parts of any sales job. Customers are reluctant to part with their money and afraid that they will waste money on... read more
Why B2B Companies Are Betting Big on Content Marketing
It’s a jungle out there: thousands of brands clamoring for the attention of millions of consumers. While big brands wield their multi-million dollar marketing loudspeakers to attract the most attention,... read more
