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Articles by Lisa Fugere
Why Modern Marketers Fail at Big Data

Why Modern Marketers Fail at Big Data

Big Data

(…and how to stop failure from happening) Radius offers a marketing platform built on top of a database that sorts through billions of data about U.S. businesses each day. Because... read more

The Rules of Inbound Marketing Rewritten for Outbound Marketers

The Rules of Inbound Marketing Rewritten for Outbound Marketers

Marketing

I cut my teeth in the B2B marketing world at a company that generates leads entirely through events and inbound marketing. With the naiveté of an English major who could... read more

Why Traditional Lead Qualification Filters Are No Longer Enough

Why Traditional Lead Qualification Filters Are No Longer Enough

Sales Management

As a neighbor to the Radius sales team, I overhear a lot of phone calls. I was recently going about my business when a sales rep halfway through his first... read more

Retarget Your Way to Greater Sales

Retarget Your Way to Greater Sales

Sales Management

1

The chance to make an online sale is not a one shot deal. If a business visits your site and leaves, you can retarget them to bring them back. Retargeting... read more

4 Simple and Inexpensive Ways to Improve Your Website for Lead Generation

4 Simple and Inexpensive Ways to Improve Your Website for Lead Generation

Online Marketing

3

We all know our websites are crucial to our marketing success. However, website remodels tend to fall onto the “we’ll do it later” list of all the tasks the marketing... read more


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How to Handle the Most Insufferably Difficult Clients

How to Handle the Most Insufferably Difficult Clients

Strategy

http://www.flickr.com/photos/nuco/3927930428/sizes/m/in/photostream/ Meeting with the occasional unendurable client is just part of the sales professional’s job. Regardless if we are a big or small firm, knowing how to appropriately deal with... read more

Simple Acquisition, Cleansing, and Enrichment of New Prospects

Simple Acquisition, Cleansing, and Enrichment of New Prospects

Strategy

The goal of the marketing department is to generate interest in a product or service while capturing enough potential prospects that sales are generated. In today’s rapidly advancing world, data... read more

Tell the Story of Your Brand with Content Marketing

Tell the Story of Your Brand with Content Marketing

Content Marketing

In today’s globally connected world, it’s more important than ever for companies to build their brand identity. While in the past, a brand could present a solid identity via television... read more

The 5 Don’ts of Customer Service

The 5 Don’ts of Customer Service

Customer Experience

2

Are your customer service skills up to par or are you making fatal mistakes that turn your customers away? Few customer service organizations will admit that they’re the cause of... read more

Two Ways To Boost Your Social Media Following Immediately

Two Ways To Boost Your Social Media Following Immediately

Social media marketing has evolved beyond counting followers and fans, so why do we still care how many people retweet our tweets and share our facebook posts? We’ve evolved into... read more

Monitoring Email Marketing ROI 101

Monitoring Email Marketing ROI 101

Email Marketing

If your sales reps engage in email marketing campaigns, they need to have reliable practices in place to track return on investments (ROI) and the worth of your campaigning tactics.... read more

The Most Important Information You Need to Know About Your Customers

The Most Important Information You Need to Know About Your Customers

Customer Experience

Customer Intelligence refers to the unique information that gives vendors, salespeople, and account managers insight into why customers buy from them. Customer intelligence reveals how companies make decisions, which topics... read more

Understanding How Buyers Make Decisions

Understanding How Buyers Make Decisions

Consumer Marketing

Many salespeople make a critical error when approaching prospects; they assume that the prospect wants to buy their product and is unlikely to say “no” to their offer. In reality,... read more

The 6 Major Buying Influencers

The 6 Major Buying Influencers

Strategy

In his book, Influence: The Psychology of Persuasion, Dr. Robert B. Cialdini discusses key principles for getting others agree with you and convincing them to buy from you. According to... read more

What Facebook Graph Means to Marketing Intelligence

What Facebook Graph Means to Marketing Intelligence

At the start of 2013, the most popular social network in the world, Facebook, launched a new tool called Open Graph that is already promising to alter the world of... read more