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Profile: Lisa N. Alexander

Jesus Analyzed His Audience; You Should Too
With his campaign in full swing and His message spreading rapidly, Jesus wanted feedback from the audience He was serving. He gathered his disciples and conducted a kind of impromptu... read more

Connecting With Your Tribe; Your Target Audience
My friend Deanna has been a blogger for many years and is faithful to blog daily. She has never missed a day of blogging and I applaud her for this.... read more

Networking and Relationship Building
Networking is something every business owner should and must do. The old saying that people do business with people they know is still true and networking is a great way... read more

Building Online Relationships
Building Online Relationships I’m wrapping up a huge project and solicited help from a few people. Everyone of them said yes even though I didn’t promise them anything and they... read more

3 Tools To Simplify Your Online Experience
We all know your online life can get pretty complicated. So last year I test drove three services and now they’re a permanent fixture in my tool bag! I couldn’t... read more

Be Free of Email List Envy in 2013
I wanted to call them a liar but I knew it was the truth. Someone I respect said that one of their clients didn’t use social media. Unimaginable? Unbelievable? Is... read more

Can You Upsell the Price-Driven Consumer?
Can you upsell the price-driven consumer? He’s a wonderful husband, loving father, respectful son yet marketers and sales people are perplexed by him. Not loyal to any brand, my husband... read more

Paper.li: Should I Go or Should I Stay?
2I don’t know when I first opened my paper.li account. Someone I respect and admire had one and I thought it would be a good brand builder. If you don’t... read more

Dearly Beloved We are Gathered Here Today…
I read an article last week that really confirmed what I knew and was able to pinpoint the reason for holding such a belief. I’ve heard it said many times... read more

The Power of a Refrigerator Magnet
If you’ve ever been to Houston you know it’s one big city with lots of smaller surrounding cities. Driving from far outlaying northern areas like The Woodlands to southern cities... read more

How to Win a Customer
How to Win a Customer Earlier this week, I created an impromptu video responding to an email I received from a potential vendor. You can view it here. I wasn’t... read more

Please Share My Online Content!
Please share my online content! It was a cry of desperation. The woman in one of my Facebook groups urged fellow women entrepreneurs to support one another by sharing, commenting... read more

How to Create a Brand Loyalist
Brand loyalists—consumers who refuse to purchase the competitor’s product regardless. A major life change is one of the only things that will steer a brand loyalist away from her beloved... read more

Lessons From Santa On Managing Your Email List
Lessons from Santa on managing your email list There’s Hollywood’s “A” List, Senator McCarthy’s controversial list and if you’re a fan of A Different World, you know you were in... read more

On Failing Gracefully
Zappos CEO Tony Hsieh would be very proud. He is the leader of transparency in business and admitting a failure and then detailing that failure for all to see and... read more

