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Profile: Lisa N. Alexander

Known as The Marketing Stylist™, Lisa has worked as an art director, graphic designer and marketing consultant throughout her 20 year career. Lisa helps entrepreneurs and small business owners grow their businesses through strategic marketing and planning. Lisa describes this process as helping clients develop their WOW factor for their big marketing red carpet events. Web launches, advertising campaigns, social media marketing, new business launches are all big events that require the expertise of a stylist to help businesses put their best face forward and her clients love her for this.

Lisa is an author, sought after speaker and has been a guest writer for several magazines and blogs and was also featured on FreelanceMom.com for having an excellent unique selling proposition (USP).

Lisa graduated with honors from Ashford University with a B.A. in PR and Marketing and currently serves on the International Freedom Coalition Board of Directors as their Chief Communications Officer.

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Articles by Lisa N. Alexander
Taking Care of Your Best Customers

Taking Care of Your Best Customers

Customer Experience

I’m what the airline industry would call a leisure traveler. I buy my airline tickets at least 21 days in advance to get the best deal. I’m also a native... read more

Business Opportunities and Your Chamber of Commerce

Business Opportunities and Your Chamber of Commerce

Strategy

At a networking meeting, a gentlemen told me he called his local chamber of commerce and asked for a graphic design referral. They couldn’t (or wouldn’t) give him a single... read more

What Should Your Marketing Look Like In The New Year

What Should Your Marketing Look Like In The New Year

Marketing

It’s no secret, I’m a fan of Zoho and Zappos. Their approach to marketing, branding, customer service and creating company culture resonate with me. Earlier this year, one of Zoho’s... read more

Ten Commandments of Marketing [Infographic]

Ten Commandments of Marketing [Infographic]

Every once in awhile, I’ll post a marketing truth on my personal Facebook page. One of these truths inspired a reader and they suggested I come up with my own... read more

Cybersecurity: Small Businesses Not Immune From Hackers

Cybersecurity: Small Businesses Not Immune From Hackers

Small Business

I got a call from my bank this month and they wanted to know if I had made $135 worth of purchases at Starbucks. Blank stare. I had made no... read more

Podcast Facts for National iPod Day [Infographic]

Podcast Facts for National iPod Day [Infographic]

1

It was an inglorious day when music lovers here in the United States could download all of our favorite music, our entire CD collections to one small device called the... read more

Toaster Strudel, Millennials, and the Female Creative Director

Toaster Strudel, Millennials, and the Female Creative Director

Marketing

It was something Kat Gordon said in our interview that connected with the TV commercial I was watching. I watched the commercial dazed and my very first thought was that... read more

About That Whole Starting a Business on a Shoestring Budget Thing

About That Whole Starting a Business on a Shoestring Budget Thing

Small Business

2

I see blog posts, Twitter and Facebook updates that would have many believe that you can start a business on a shoestring budget and yes you could start a business... read more

Marketing Manufacturing Jobs to Millennials

Marketing Manufacturing Jobs to Millennials

Human Resources

A group of American manufacturers met recently to discuss moving manufacturing jobs back to the U.S. Oddly enough the event was sponsored by Wal-Mart. Just this past week I heard... read more

Spark a Revival and Repurpose Content

Spark a Revival and Repurpose Content

Content Marketing

When I first started using social media, Twitter in particular, I remember it being taboo to tweet out the same message more than once. Can’t remember where I heard such,... read more

Collaboration: How Successful Small Business Owners Thrive

Collaboration: How Successful Small Business Owners Thrive

Small Business

Have you ever seen a business collaboration go bad? I’ve witnessed a few and they can be really ugly. It’s the story of the entrepreneur/business owner who has been burned... read more

Say Thanks With Chicken On National Chicken Wing Day [Infographic]

Say Thanks With Chicken On National Chicken Wing Day [Infographic]

Here in the United States, it’s National Chicken Wing Day and we love our chicken wings—especially Buffalo wings. They attend most of our sports events and according to the National... read more

The Mobile App Discount That Lured My Husband And Outweighed Privacy Concerns

The Mobile App Discount That Lured My Husband And Outweighed Privacy Concerns

Mobile & Apps

My husband is what we call the price-driven consumer; he’s concerned about the bottom line and getting the best deal. So imagine my surprise when a customer service rep was... read more

What It Takes For Entrepreneurs to Become Million-Dollar Businesses

What It Takes For Entrepreneurs to Become Million-Dollar Businesses

Strategy

A pretty famous guy wrote a best selling book and sold like a gazillion copies. In it he said that entrepreneurs didn’t need things like personal assistants and that he... read more

Why the Number of Your Social Media Fans and Followers Matter

Why the Number of Your Social Media Fans and Followers Matter

2

What I told myself in regard to the number of fans and followers in my various social networks was that quality mattered, not quantity. It’s the lie I told myself... read more