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Profile: Lisa Gulasy
Articles by Lisa Gulasy
Video Content Marketing: How to Make People Comfortable On Camera
If you’ve been following the Brand & Capture blog, you’ve likely noticed an increase in video. We’re now shooting, editing and uploading Kuno Clips, which are bite-sized videos of the... read more
4 Ways to A/B Split Test Your Facebook Advertising
When inbound marketers discuss A/B split testing, they’re usually talking email marketing. But there are more areas of inbound marketing that can benefit from a little testing. Facebook advertising is... read more
Diamonds in the Rough: 3 Unknown Tools to Find Great Content Faster
1Let’s take a quick moment to discuss the Disney movie “Aladdin,” shall we? (It relates to content discovery, I swear!) Early in the film, we’re introduced to Jafar, the Sultan’s... read more
Social Media Management Must-Have: Reactive Communication Overview
Since part of my job includes managing social media accounts for clients, between the hours of 8:30 a.m. to 5 p.m. (and let’s be honest, after hours, too), my right... read more
3 Facebook Buttons That Should Be Available to Social Media Marketers
Back in January 2010, Nielsen released data showing U.S. Facebook users spent an average of 421 minutes per month on the social platform. That equals out to more than 14... read more
5 Content Marketing Tactics for Non-Bloggers
Creating compelling content is at the core of every successful inbound marketing strategy. High-quality educational and/or entertaining content aligned to buyer personas and sales-cycle stages provides the best incentive for... read more
5 Steps For Becoming an Inbound Marketing Thought Leader
Becoming a thought leader is the ultimate goal of many inbound marketers nowadays. After all, who doesn’t want to be recognized as (and profit from) being one of the foremost... read more
7 Blogger Outreach Best Practices All Inbound Marketers Should Know
Inbound Marketers can utilize blogger outreach to help achieve a number of objectives. Want to position your company’s CEO as an industry thought leader? Contact a mainstream media blog and... read more
5 Cool Features of Buffer as a Social Media Scheduling Tool
As a social media manager, strategist and enthusiast, I’m always on the look out for new marketing tools for client and personal profiles. I want tools to help me stay... read more
7 Tips to Keep Your Brand From Annoying Consumers on Social Media
When it comes to social media, we all have those friends who annoy the you-know-what out of us. Maybe it’s the serial inspirational quote tweeter who pushes your buttons, or... read more
3 Questions to Ask Before Taking Social Media In-House
Earlier this month, digital and social media marketers were buzzing about Nike’s decision to bring all social media marketing efforts in-house. Many in the industry applauded the move, and even... read more
3 Thoughts on LinkedIn Endorsement Etiquette
2It happened again just last week: A LinkedIn connection endorsed me for my public speaking skills. Not even an hour later, another connection endorsed me for my social media skills.... read more
How Facebook’s Graph Search Will Affect Business Marketers
After much anticipation and wacky speculations from social media enthusiasts everywhere, Facebook CEO Mark Zuckerberg introduced Facebook graph search, a better internal search function, yesterday at the company’s Menlo Park,... read more
Survey Shows Increased Growth for Small Creative Agencies
A study released last week by FunctionFox, a time and project tracking software provider for small creative companies, predicted design, advertising, public relations, web and marketing communications companies are poised... read more
Why Niche Social Networks Are Worth Businesses’ Time
2Facebook, Twitter, LinkedIn, Pinterest and Google+; in the realm of all things social, these networks are gods among men. So when it comes to social media marketing for business, it... read more
