Popular Today on Business 2 Community: All Popular Articles
Profile: Lisa Arthur
Articles by Lisa Arthur
Why All The Consolidation In Marketing Automation, And Why Now?
The ink is barely dry on the headlines, and already the opinions are streaming in. Salesforce.com’s acquisition of ExactTarget could be problematic. Salesforce’s acquisition of ExactTarget could be good. The... read more
Viral Video Turns Bad Day Into Social Media Nightmare
If you’ve seen even one episode of celebrity chef Gordon Ramsay’s “Kitchen Nightmares,” you know the show has no shortage of drama. Combine a hotheaded pro with folks who might... read more
What “It Can Wait” Can Teach Data-Driven Marketers
The four top mobile carriers in the US — Verizon, Sprint, AT&T and T-Mobile — along with several other organizations and companies, recently joined forces to address a major public... read more
Your Employees And Your Customers Are Your Best Brand Advocates . . . So Listen
Word-of-mouth has always mattered when it comes to finding great products and services. Every marketer knows a recommendation from a neighborover the back fence carries more weight than which company... read more
Top Challenges Holding Marketers Back From Adopting Data-Driven Marketing
Results of a recent Teradata survey show that most companies are well aware of big data’s potential value and the challenges that go hand-in-hand with it. On the value side:... read more
Why Patenting Original Ideas Is Important
Apple vs. Samsung. Yummie Tummie vs. Spanx. One lawsuit covers phones and the other underwear, but both cases have something big in common. These two sets of competitors have put... read more
Viral Video Has Customers “Shipping Their Pants”
Some marketers will tell you that you need a viral video to be successful. Some will tell you there’s a formula for creating viral videos. Some say you won’t have... read more
Increase Big Data Opportunities and Minimize Obstacles
New research from the CMO Council reveals that both CMOs and CIOs believe big data is a key competitive differentiator and will be core to implementing a more customer-centric business... read more
Five Ways Digital Disruption Will Impact The Customer Experience
Talk to CEOs and CMOs these days and ask them what they are most concerned about, and I bet you “disruption” is somewhere in the reply. I’ve even heard that... read more
Use Big Data Analytics To Mitigate Cyber Risks –And Keep Your Customers
I seem to have hit a nerve with my earlier blog post. Based on the responses I’m receiving to Cybersecurity: What Marketers Need To Know, it’s clear cyber risks are... read more
SXSW 2013: Trends From The Festival Floor
Every year, thousands of celebrities and fans rush to the South by Southwest Festival to give and get a generous sampling of some of the most interesting film and music... read more
Cybersecurity: What Marketers Need To Know
Many of us would argue it should have been there all along, but cybersecurity just elbowed its way near the top of the corporate agenda –and not only because of... read more
Is Price-Matching The Answer To Showrooming?
Our research tells us that one in five consumers is showrooming, and that a whopping 96 percent of smartphone owners plan to showroom in the future. What’s more, of those... read more
Content is (Still) King
In their third annual research report, The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, the Content Marketing Institute (CMI) and MarketingProfs reveal that B2B marketers are... read more
CMOs: The Three People You Need In Your Corner
Strong business partnerships have never been more essential to success. That’s particularly true for marketers who are charged with driving competitive advantage and top-line growth across a wide range of... read more
