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Profile: Lindsey Weintraub

Lindsey is the Social Media Strategist at the San Diego advertising agency ParkerWhite Brand Interactive. ParkerWhite crafts strategic marketing and branding to create meaningful connections between consumers and brands for health, wellness, & active lifestyle companies.  

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Articles by Lindsey Weintraub
Social Media Marketing: 5 Things Great Brands Always Do Right

Social Media Marketing: 5 Things Great Brands Always Do Right

Social Media Marketing Is Changing Social media marketing has never been free. Anything worth your while requires a certain level of input in order to get output. Today, social media... read more

What Facebook’s Elimination Of Like-Bait Really Tells Us About Social

What Facebook’s Elimination Of Like-Bait Really Tells Us About Social

Facebook Announces They Will Target “Like-Bait” Facebook’s announcement of a move to clean up the newsfeed and improve user experience will affect how brands effectively engage on Facebook. Brand posts... read more

Want Social Media ROI? Use Persona-Driven Content to Build Your Community

Want Social Media ROI? Use Persona-Driven Content to Build Your Community

Everyone wants social media ROI, but not everyone has the discipline to execute on strategy If you want to see social media ROI you need to create personas, and, more... read more

Does Your Website Keep Up With Your Brand? Use This Checklist

Does Your Website Keep Up With Your Brand? Use This Checklist

Online Marketing

Your website is important for your brand Your brand is an active business asset that requires careful management. Brand value is derived from the culmination of all consumer touch points.... read more

Why Naked Brands Come Out On Top

Why Naked Brands Come Out On Top

Branding

Naked Brands Are Healthy Similar to how people can feel nervous about nakedness and the idea of being vulnerable and exposed, brands can also fear nakedness. Brands share the same... read more


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Running a Brand Marathon: How Healthy Brands Build Endurance

Running a Brand Marathon: How Healthy Brands Build Endurance

Branding

Healthy Brands Require Continuous Effort Successful brands are not the product of a one-time effort, but are living, breathing entities that require maintenance in order to stay relevant. How Healthy... read more

8 Ways Sterilized Healthcare Brands Can Bring Back the Human Touch

8 Ways Sterilized Healthcare Brands Can Bring Back the Human Touch

Branding

Healthcare Brands Are No Longer Immune to the Rules of Consumer Brands Healthcare brands can no longer get away with a cold, clinical brand. It’s easy to understand why healthcare... read more

Wellness Within: The Importance of Internal Branding

Wellness Within: The Importance of Internal Branding

Branding

Internal Branding Is About Your Employees If you want consumers to love your brand, first your own employees must fall in love with it. If your employees aren’t convinced, how... read more

4 Ways To Awaken Brand Passion In Customer Relationships

4 Ways To Awaken Brand Passion In Customer Relationships

Customer Experience

Everybody likes to say that they’re focused on customers, but in reality there are few companies who actually deliver on this promise – are you one of them? The Healthy... read more

6 Brand Health Perspectives That Stunt Growth

6 Brand Health Perspectives That Stunt Growth

Branding

Brand Health Previously, we discussed the importance of growing a Healthy Brand and nourishing it over time. What you choose to feed your brand affects brand health – and how... read more

The Healthy Brand: Take Your Brand From Good to Great

The Healthy Brand: Take Your Brand From Good to Great

Branding

A Healthy Brand is more than just a name and a logo. The best brands are living, breathing entities. A brand can become a company’s most valuable business asset. When... read more

How To Deliver On Your Brand Promise

How To Deliver On Your Brand Promise

Branding

1

Brand Promise Must Be Earned If brands are to be human than they cannot expect a single statement or look to define their identity. Just as people are defined not... read more

Brand Building The Human Way: 5 Lessons for Brands to Live By

Brand Building The Human Way: 5 Lessons for Brands to Live By

Branding

It is all too common for people to completely ignore brand communications. To build the brand equity you need for people to be receptive of your messaging, go back to... read more

The Secret to Marketing That Doesn’t Get Ignored

The Secret to Marketing That Doesn’t Get Ignored

Marketing

The Reality of Marketing Today Sending a marketing message isn’t enough for it to be heard. Companies must find a way to cut through the clutter. Unlike in the past,... read more

Fix These 5 Common Healthcare Website Mistakes Before Someone Notices

Fix These 5 Common Healthcare Website Mistakes Before Someone Notices

Online Marketing

If you were pitching your company to a potential B2B buyer, consumer (patient), investor, or other stakeholder, would you feel confident that you could do the job well if you... read more