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Profile: Lindsey Weintraub

Lindsey is the Social Media Strategist at the San Diego advertising agency ParkerWhite Brand Interactive. ParkerWhite crafts strategic marketing and branding to create meaningful connections between consumers and brands for health, wellness, & active lifestyle companies.  

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Articles by Lindsey Weintraub
Why Brands Need Buyer Personas For Social Media

Why Brands Need Buyer Personas For Social Media

Brands Use Social Media To Get What They Want If you’re using social media for your brand, you probably want people to listen to your brand, like your brand, and... read more

Social Media ROI Not As Mysterious As You Think: 8 Ways To Measure It

Social Media ROI Not As Mysterious As You Think: 8 Ways To Measure It

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Social Media ROI Is Important for Executive Buy-In Social media marketing is a powerful medium to reach big audiences, build one-to-one relationships, humanize your brand, leverage influencers, and spread positive... read more

5 Reasons Why Few Brands Get Social Media Authenticity Right

5 Reasons Why Few Brands Get Social Media Authenticity Right

Previously, we covered the 5 things great brands always do right on social media. Now, let’s look at another key component for success: social media authenticity. Social media marketing provides... read more

Social Media Marketing: 5 Things Great Brands Always Do Right

Social Media Marketing: 5 Things Great Brands Always Do Right

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Social Media Marketing Is Changing Social media marketing has never been free. Anything worth your while requires a certain level of input in order to get output. Today, social media... read more

What Facebook’s Elimination Of Like-Bait Really Tells Us About Social

What Facebook’s Elimination Of Like-Bait Really Tells Us About Social

Facebook Announces They Will Target “Like-Bait” Facebook’s announcement of a move to clean up the newsfeed and improve user experience will affect how brands effectively engage on Facebook. Brand posts... read more

Want Social Media ROI? Use Persona-Driven Content to Build Your Community

Want Social Media ROI? Use Persona-Driven Content to Build Your Community

Everyone wants social media ROI, but not everyone has the discipline to execute on strategy If you want to see social media ROI you need to create personas, and, more... read more

Does Your Website Keep Up With Your Brand? Use This Checklist

Does Your Website Keep Up With Your Brand? Use This Checklist

Online Marketing

Your website is important for your brand Your brand is an active business asset that requires careful management. Brand value is derived from the culmination of all consumer touch points.... read more

Why Naked Brands Come Out On Top

Why Naked Brands Come Out On Top

Branding

Naked Brands Are Healthy Similar to how people can feel nervous about nakedness and the idea of being vulnerable and exposed, brands can also fear nakedness. Brands share the same... read more

Running a Brand Marathon: How Healthy Brands Build Endurance

Running a Brand Marathon: How Healthy Brands Build Endurance

Branding

Healthy Brands Require Continuous Effort Successful brands are not the product of a one-time effort, but are living, breathing entities that require maintenance in order to stay relevant. How Healthy... read more

8 Ways Sterilized Healthcare Brands Can Bring Back the Human Touch

8 Ways Sterilized Healthcare Brands Can Bring Back the Human Touch

Branding

Healthcare Brands Are No Longer Immune to the Rules of Consumer Brands Healthcare brands can no longer get away with a cold, clinical brand. It’s easy to understand why healthcare... read more

Wellness Within: The Importance of Internal Branding

Wellness Within: The Importance of Internal Branding

Branding

Internal Branding Is About Your Employees If you want consumers to love your brand, first your own employees must fall in love with it. If your employees aren’t convinced, how... read more

4 Ways To Awaken Brand Passion In Customer Relationships

4 Ways To Awaken Brand Passion In Customer Relationships

Customer Experience

Everybody likes to say that they’re focused on customers, but in reality there are few companies who actually deliver on this promise – are you one of them? The Healthy... read more

6 Brand Health Perspectives That Stunt Growth

6 Brand Health Perspectives That Stunt Growth

Branding

Brand Health Previously, we discussed the importance of growing a Healthy Brand and nourishing it over time. What you choose to feed your brand affects brand health – and how... read more

The Healthy Brand: Take Your Brand From Good to Great

The Healthy Brand: Take Your Brand From Good to Great

Branding

A Healthy Brand is more than just a name and a logo. The best brands are living, breathing entities. A brand can become a company’s most valuable business asset. When... read more

How To Deliver On Your Brand Promise

How To Deliver On Your Brand Promise

Branding

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Brand Promise Must Be Earned If brands are to be human than they cannot expect a single statement or look to define their identity. Just as people are defined not... read more