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Profile: Lindsey Weintraub

Lindsey is the Social Media Strategist at the San Diego advertising agency ParkerWhite Brand Interactive. ParkerWhite crafts strategic marketing and branding to create meaningful connections between consumers and brands for health, wellness, & active lifestyle companies.  

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Articles by Lindsey Weintraub
Using Bounce Rate to Build Your Case for a Website Update

Using Bounce Rate to Build Your Case for a Website Update

Online Marketing

If you want to convince your boss your company website needs to be updated, you’ll need quantitative, objective proof points to justify making the investment. This isn’t hard to do... read more

Content Before Design: 4 Steps to Better Websites

Content Before Design: 4 Steps to Better Websites

Content Marketing

Content Strategy Is Necessary for Successful Web Design If you’re in the process of building or redesigning a website, developing a content strategy before designing your website is critical. Content... read more

Why Mass Appeal Content Is Sinking Your Social Media

Why Mass Appeal Content Is Sinking Your Social Media

Mass Appeal Content In the quest to create content and woo consumers to your social and web pages, your brand may be getting sidetracked by sharing mass-appeal content that isn’t... read more

5 Signs of an Outdated Website

5 Signs of an Outdated Website

Online Marketing

In today’s digital world, your website should be able to effectively communicate your value proposition in a way that makes sense to consumers and other stakeholders. If you weren’t in... read more

Does Your Competitive Landscape Have Blind Spots?

Does Your Competitive Landscape Have Blind Spots?

Marketing

The Competitive Audit You’re probably familiar with the idea of a competitive audit, conducted to better understand how your company fits into the greater market landscape. Identifying who you’re competing... read more

5 Actionable Ways to Drive Traffic to Your Website

5 Actionable Ways to Drive Traffic to Your Website

Online Marketing

Before you can turn web traffic into leads, you need to make sure your website has everything it needs. Once you do that, you have to get people to visit... read more

5 Rules for Better Email Marketing You Shouldn’t Ignore

5 Rules for Better Email Marketing You Shouldn’t Ignore

Email Marketing

If your company is using email as part of your marketing mix it’s important to optimize your email marketing for the best results. It may be tempting to try to... read more

Social Proof: What It Is, Why You Need It, and How to Get It

Social Proof: What It Is, Why You Need It, and How to Get It

What It Is When everyone is standing in line for something, you assume it must be good. When a movie is sold out, you assume it must be good. When... read more

Why Brands Need Buyer Personas For Social Media

Why Brands Need Buyer Personas For Social Media

Brands Use Social Media To Get What They Want If you’re using social media for your brand, you probably want people to listen to your brand, like your brand, and... read more

Social Media ROI Not As Mysterious As You Think: 8 Ways To Measure It

Social Media ROI Not As Mysterious As You Think: 8 Ways To Measure It

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Social Media ROI Is Important for Executive Buy-In Social media marketing is a powerful medium to reach big audiences, build one-to-one relationships, humanize your brand, leverage influencers, and spread positive... read more

5 Reasons Why Few Brands Get Social Media Authenticity Right

5 Reasons Why Few Brands Get Social Media Authenticity Right

Previously, we covered the 5 things great brands always do right on social media. Now, let’s look at another key component for success: social media authenticity. Social media marketing provides... read more

Social Media Marketing: 5 Things Great Brands Always Do Right

Social Media Marketing: 5 Things Great Brands Always Do Right

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Social Media Marketing Is Changing Social media marketing has never been free. Anything worth your while requires a certain level of input in order to get output. Today, social media... read more

What Facebook’s Elimination Of Like-Bait Really Tells Us About Social

What Facebook’s Elimination Of Like-Bait Really Tells Us About Social

Facebook Announces They Will Target “Like-Bait” Facebook’s announcement of a move to clean up the newsfeed and improve user experience will affect how brands effectively engage on Facebook. Brand posts... read more

Want Social Media ROI? Use Persona-Driven Content to Build Your Community

Want Social Media ROI? Use Persona-Driven Content to Build Your Community

Everyone wants social media ROI, but not everyone has the discipline to execute on strategy If you want to see social media ROI you need to create personas, and, more... read more

Does Your Website Keep Up With Your Brand? Use This Checklist

Does Your Website Keep Up With Your Brand? Use This Checklist

Online Marketing

Your website is important for your brand Your brand is an active business asset that requires careful management. Brand value is derived from the culmination of all consumer touch points.... read more