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Profile: Linda Dessau
Articles by Linda Dessau
Get Bossy with Your Blog: Five Ways to Boost Your Blogging Confidence
In a recent newsletter, publishing and strategy consultant Janet Goldstein wrote about the concept of getting “lovingly bossy” with your book. Janet has given me her permission to share some... read more
Getting to Know Your Clients – Just One of the Benefits of Blogging [Infographic]
In their comprehensive and well-researched infographic (shared with permission), UK-based company Content+ share that 70% of consumers prefer getting to know a company via articles rather than ads. It makes... read more
Is Your Blog a Ghost Town?
1Did you know that a 2010 IBM research study revealed that about 80 percent of corporate bloggers never post more than five entries? (Here’s the gigaom story, via Joe Pulizzi.)... read more
Why Your Business Blog Needs to be More Than a Diary
1As your business grows (and grows up), it can be inspiring to look back at a chronicle of what you’ve accomplished and how far you’ve come. Having that record is... read more
How to Write a Wellness Blog That People Want to Read
Let’s examine five things that people are looking for when they search online for health and wellness topics, and how your blog can address those needs and attract these prospective... read more
How Do I Keep People Coming Back to My Blog?
This question came up from two different audiences recently. First while I was speaking to a class of business students at Georgian College about entrepreneurship and blogging, and next it... read more
What Business Bloggers Can Learn from Journalists
1According to Technorati.com’s State of the Blogosphere 2011 report, almost 1/3 of bloggers have worked for the traditional media. That statistic got me thinking about how business bloggers could benefit... read more
Welcome to the Blogosphere, Now What?
When I tell people that I’m a blogging consultant, the usual response is, “Now, that’s a job that didn’t exist a few years ago!” True enough. And if you’re like... read more
Blog Readers Are Your Friends, But…
My definition of friend has changed from spending so much time online. I have many friends that I’ve never met in person, and probably never will. Some friendships began with... read more
You Don’t Need to Be First on Google to Attract New Local Clients With Your Blog
When I read Seth Leonard’s article about the Google hoax, I breathed a big sigh of relief. At last someone put into concise words what’s been niggling at me for... read more
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How FreshBooks Connects via their Blog
2In the recent How to Write a Blog Post webinar, I highlighted these four blogs as examples of the four different types of blog posts you can write: The Wegman’s... read more
Blogging Makes Being a Local Celebrity a Celebration
Blogging can feel like an ego-driven pursuit, especially when we get too caught up in the numbers: how many “Likes” do I have on Facebook, how many comments am I getting, how many... read more
Top 10 Blog Post Idea Generators
1During the How to Write a Blog Post webinar, I mentioned how quotes, statistics and other powerful article openers can also be idea generators for your blog posts. I’ve combined... read more
Business Owners, Ask This Question Before You Post a Photo on Social Media
With the plethora of mobile devices and apps at our fingertips these days, business owners can stay in touch with their network anytime and from anywhere. These updates keep you... read more
How Passive Blogging Can Inspire Active Conversations
2When I say in my bio that I have attracted nearly 100% of my own clients through content marketing, that doesn’t mean that I never go out. I learned early on... read more
