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Profile: Lawrence Anderson

Lawrence Anderson is a content writer for ERP Software Leads and researches on  B2B topics such as lead generation and business technology. These blog entries are some of his thoughts based on his observations and the latest events regarding these two big-business industries.

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Articles by Lawrence Anderson
Software Leads as Steps, Not Sales

Software Leads as Steps, Not Sales

B2B Marketing

You’re probably getting tired of hearing this but software leads aren’t sales. You or your other marketers have probably been nagged to death about how the volume of your production... read more

Secret Experiments in the Middle of Lead Generation Campaigns

Secret Experiments in the Middle of Lead Generation Campaigns

Marketing

Experimentation is part and parcel of B2B marketing and lead generation. You’ll always be mixing and matching forms of communication. Lists have to be always refined to adapt in changing... read more

Global ERP Leads – Looking Back on World Cup Viewing Habits

Global ERP Leads – Looking Back on World Cup Viewing Habits

Marketing

As Germany goes home with its fourth World Cup, it makes you want to look back and see just how many people all over the world got up to watch... read more

Lead Generation Tips – Old Rivalries Really do Make Great Material

Lead Generation Tips – Old Rivalries Really do Make Great Material

Marketing

Of all the times I decided to watch an actual, live, World Cup match it had to be the one between France and Germany. Given my habitual penchant for seeing... read more

Using Habits as the Foundation for All Software Leads

Using Habits as the Foundation for All Software Leads

B2B Marketing

It sounds like basic marketing protocol for enterprise software vendors. To know if the prospect is the right match, you learn about their organization’s technology habits. Only then are you... read more


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Software Leads – Are they Like Sports or the Sports Teams?

Software Leads – Are they Like Sports or the Sports Teams?

Business Intelligence

Most people don’t notice it at first glance but managing a sports team can be a bigger game than just playing the sport itself. Is this distinction important when generating... read more

Software Lead Generation Tips – Paying their Way VS Playing their Way

Software Lead Generation Tips – Paying their Way VS Playing their Way

B2B Marketing

You’ve heard of gamification before right? And most likely, you’ve already read one or two articles on how it can apply to marketing processes like software lead generation. As a... read more

EMR Lead Generation Tips – Are Your Salespeople Listening to Your Story?

EMR Lead Generation Tips – Are Your Salespeople Listening to Your Story?

B2B Marketing

Oftentimes, EMR systems are often the subject of either miracle stories or absolute mayhem for the practices that use them. Naturally, your marketing campaign should be geared at telling the... read more

Lead Generation Tips – Look at a Wider Pasture

Lead Generation Tips – Look at a Wider Pasture

B2B Marketing

Targeting in lead generation normally goes in two directions. There’s sticking to a green pasture and then shifting to a ‘greener one.’ What is not often considered is the idea... read more

Does Google Have a Grip on Your ERP Lead Generation Campaign?

Does Google Have a Grip on Your ERP Lead Generation Campaign?

B2B Marketing

The date for Google’s much awaited I/O conference draws near. And with that, the internet is buzzing with talk from future developments of Android to its next move against Apple.... read more

ERP Lead Qualification: An Offshored Summer Job?

ERP Lead Qualification: An Offshored Summer Job?

B2B Marketing

I have a love-hate relationship with offshoring’s political/social associations. On the one hand, I’m guilty of laughing every time Russell Peters makes a crack about Indians. On the other hand,... read more

Software Lead Generation Tips – Give Free Time or More Productivity?

Software Lead Generation Tips – Give Free Time or More Productivity?

B2B Marketing

Free time and productivity. These are often the two things business software firms promise their customers. But oddly enough, you don’t often see them pitching one alongside the other. At... read more

ERP Lead Generation Tips – Make Extraordinary Powers Our of Ordinary Concepts

ERP Lead Generation Tips – Make Extraordinary Powers Our of Ordinary Concepts

Marketing

I’m a bit of an anime nut so it really surprised me when I learned that the latest Tom Cruise flick was in fact based on a light novel. (For... read more

Use Better Suggestions to Generate Software Leads?

Use Better Suggestions to Generate Software Leads?

B2B Marketing

Remember the lemonade stand? Oftentimes it’s one of the most common suggestions you’d give to kids getting bored with summer. In fact, it’s so common, so cartoony, you’d think somebody... read more

How Sales Stereotypes Affect Software Lead Generation

How Sales Stereotypes Affect Software Lead Generation

Sales Management

The difference between B2B and B2C sales can be staggering. You can tell just by looking at Forbes recent listing of Best and Worst Sales Jobs. It pretty much covers... read more