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Profile: Lawrence Anderson

Lawrence Anderson is a content writer for ERP Software Leads and researches on  B2B topics such as lead generation and business technology. These blog entries are some of his thoughts based on his observations and the latest events regarding these two big-business industries.

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Articles by Lawrence Anderson
Thought Leadership – Where Sales Leads Are Like Students

Thought Leadership – Where Sales Leads Are Like Students

Sales Management

There’s no questioning the importance of thought leadership in content marketing. But if you’re still wondering if the amount you invest in blogs and research has been really attracting sales... read more

Software Lead Generation Tips – A Quick Guide to Transparency With Pictures

Software Lead Generation Tips – A Quick Guide to Transparency With Pictures

B2B Marketing

Even in B2B marketing, pictures are a popular way to get a prospect’s attention. It appeals more to the senses and ignites curiosity and interest. That saves up a lot... read more

Generating Software Leads Can Be Like Watching Drama

Generating Software Leads Can Be Like Watching Drama

Tech & Gadgets

I think the best drama series are the ones that really speak to our own experience. Obviously, when a show gives you something you can relate to, you feel like... read more

Lead Generation Tips – Going Back to the Archives

Lead Generation Tips – Going Back to the Archives

Sales Management

Most content marketers do their best to avoid recycling their old material (or at least, be too obvious about it). The more they do it, the more they risk prospects... read more

Today’s Lead Generation Process Should Create Demand

Today’s Lead Generation Process Should Create Demand

Marketing

Basic lessons on B2B marketing often have people differentiating demand generation from lead generation? Sometimes though, I’m really not sure how helpful the distinction is outside of knowing how to... read more

Software Lead Generation Tips – Stocking the Right Toys

Software Lead Generation Tips – Stocking the Right Toys

Trends & News

When you create buyer profiles, it’s often the case that you end up with more than one. It’s what allows to market the right products to the right audience and... read more

Software Leads – They Don’t Have All the Secrets

Software Leads – They Don’t Have All the Secrets

Sales Management

For the glory it gets, the internet isn’t omniscient. Information on it isn’t entirely accurate. In fact, the answers that you’re looking for aren’t always on Google. Cases where this... read more

Software Lead Generation Tips – Don’t Always Count on the Obvious

Software Lead Generation Tips – Don’t Always Count on the Obvious

Sales Management

The best inbound lead generation strategies aren’t the ones that leave you cozily waiting for the next prospect to read up on you and eager to learn more. They’re the... read more

Catching Software Leads As They Head Back to Work

Catching Software Leads As They Head Back to Work

B2B Marketing

It’s official. Summer is over. You’ve got to hand it to kids for thinking (albeit naively) they’re the only ones who think it’s the ultimate bummer. But of course, we... read more

Does Fishing for Software Leads Require a Super Rod?

Does Fishing for Software Leads Require a Super Rod?

B2B Marketing

If you’ve never played any of the Pokemon games, a Super Rod is the rod you’ll need to fish out the rarest monsters you can get from rivers and oceans.... read more

Software Lead Generation Tips – Choose Battles to Advance

Software Lead Generation Tips – Choose Battles to Advance

B2B Marketing

You don’t need to be a sports fan to appreciate a tournament system. From big-time sports series like the FIFA World Cup to the whacky fighting tournaments in video games,... read more

When Chomping Down Software Leads, at Least Learn to Chew!

When Chomping Down Software Leads, at Least Learn to Chew!

B2B Marketing

There are plenty times when the law of the jungle doesn’t just apply to real wildlife. At times it can also apply to business (and not always at its best).... read more

ERP Lead Generation Tips – Brands Matter (Even Just a Little Bit)

ERP Lead Generation Tips – Brands Matter (Even Just a Little Bit)

B2B Marketing

Experienced marketers will always tell you that branding matters a lot. But for some customers in the B2B space, there’s still a strong inclination to dismiss brands as mere labels.... read more

How Your Best ERP Leads Can Have the Smallest Beginnings

How Your Best ERP Leads Can Have the Smallest Beginnings

B2B Marketing

Robin Williams was one of my favorite actors when I was kid. You can imagine just how bummed I was with the rest of the world when I learned that... read more

Turning Communities into Software Leads

Turning Communities into Software Leads

Digital Marketing

Businesses are organizations. Organizations have a sense of community. At least, that’s the ideal. Sure you may have the typical 9-5er offices with their disconnected workforce. But even now, there... read more