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Profile: Lawrence Anderson

Lawrence Anderson is a content writer for ERP Software Leads and researches on  B2B topics such as lead generation and business technology. These blog entries are some of his thoughts based on his observations and the latest events regarding these two big-business industries.

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Articles by Lawrence Anderson
Software Leads – Are they Like Sports or the Sports Teams?

Software Leads – Are they Like Sports or the Sports Teams?

Business Intelligence

Most people don’t notice it at first glance but managing a sports team can be a bigger game than just playing the sport itself. Is this distinction important when generating... read more

Software Lead Generation Tips – Paying their Way VS Playing their Way

Software Lead Generation Tips – Paying their Way VS Playing their Way

B2B Marketing

You’ve heard of gamification before right? And most likely, you’ve already read one or two articles on how it can apply to marketing processes like software lead generation. As a... read more

EMR Lead Generation Tips – Are Your Salespeople Listening to Your Story?

EMR Lead Generation Tips – Are Your Salespeople Listening to Your Story?

B2B Marketing

Oftentimes, EMR systems are often the subject of either miracle stories or absolute mayhem for the practices that use them. Naturally, your marketing campaign should be geared at telling the... read more

Lead Generation Tips – Look at a Wider Pasture

Lead Generation Tips – Look at a Wider Pasture

B2B Marketing

Targeting in lead generation normally goes in two directions. There’s sticking to a green pasture and then shifting to a ‘greener one.’ What is not often considered is the idea... read more

Does Google Have a Grip on Your ERP Lead Generation Campaign?

Does Google Have a Grip on Your ERP Lead Generation Campaign?

B2B Marketing

The date for Google’s much awaited I/O conference draws near. And with that, the internet is buzzing with talk from future developments of Android to its next move against Apple.... read more


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ERP Lead Qualification: An Offshored Summer Job?

ERP Lead Qualification: An Offshored Summer Job?

B2B Marketing

I have a love-hate relationship with offshoring’s political/social associations. On the one hand, I’m guilty of laughing every time Russell Peters makes a crack about Indians. On the other hand,... read more

Software Lead Generation Tips – Give Free Time or More Productivity?

Software Lead Generation Tips – Give Free Time or More Productivity?

B2B Marketing

Free time and productivity. These are often the two things business software firms promise their customers. But oddly enough, you don’t often see them pitching one alongside the other. At... read more

ERP Lead Generation Tips – Make Extraordinary Powers Our of Ordinary Concepts

ERP Lead Generation Tips – Make Extraordinary Powers Our of Ordinary Concepts

Marketing

I’m a bit of an anime nut so it really surprised me when I learned that the latest Tom Cruise flick was in fact based on a light novel. (For... read more

Use Better Suggestions to Generate Software Leads?

Use Better Suggestions to Generate Software Leads?

B2B Marketing

Remember the lemonade stand? Oftentimes it’s one of the most common suggestions you’d give to kids getting bored with summer. In fact, it’s so common, so cartoony, you’d think somebody... read more

How Sales Stereotypes Affect Software Lead Generation

How Sales Stereotypes Affect Software Lead Generation

Sales Management

The difference between B2B and B2C sales can be staggering. You can tell just by looking at Forbes recent listing of Best and Worst Sales Jobs. It pretty much covers... read more

Software Lead Generation in Today’s Information Wars

Software Lead Generation in Today’s Information Wars

Strategy

War profiteering. Among the many negative business associations, this is probably among the worst. Violence for the sake of greed. Conspiracy for the sake of fortune. You’re like the perfect... read more

Content Cloning and ERP Lead Generation

Content Cloning and ERP Lead Generation

Content Marketing

Now this one here was harvested in Sydney. And this was harvested in Manila, six years ago. They have the same exact DNA, they’re clones. - Dr. Newton Geiszler, Pacific... read more

Should Software Leads Measure Loyalty?

Should Software Leads Measure Loyalty?

Loyalty Marketing

Competition is a natural part of business and software leads are supposedly important for getting a leg-up against rivals. But when your prospects seem to find preference for both your... read more

Getting Software Leads in a Lazy Summer

Getting Software Leads in a Lazy Summer

B2B Marketing

Summer and laziness do go hand-in-hand. As always, it’s bad news for productivity (especially when your sales quota is starting to sound more like the post office’s in-rain-or-shine motto). But... read more

Is There An Ultimate Undo Button for ERP Lead Generation?

Is There An Ultimate Undo Button for ERP Lead Generation?

B2B Marketing

The new movie X-Men: Days of Future Past gives a unique take on what is otherwise a classic case of using the ultimate undo button. But while many regard time... read more