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Profile: Lawrence Anderson

Lawrence Anderson is a content writer for ERP Software Leads and researches on  B2B topics such as lead generation and business technology. These blog entries are some of his thoughts based on his observations and the latest events regarding these two big-business industries.

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Articles by Lawrence Anderson
Lead Generation Tips – Use Big Events to Cover Your Own Marketing Plans

Lead Generation Tips – Use Big Events to Cover Your Own Marketing Plans

Marketing

Events like the San Diego Comic Con are iconic celebrations of popular media and genre fiction. It generates buzz. Entertainment is a huge guarantee. Attendance numbers in the thousands. But... read more

Bad Software Leads Destroy Good Sales Routines

Bad Software Leads Destroy Good Sales Routines

B2B Marketing

Around a week ago, I stumbled on this really informative blog post on about forming habits. It spoke of dividing writing routines around certain devices (articles on PC, opinions on... read more

How Picky Can you Be With Software Leads?

How Picky Can you Be With Software Leads?

B2B Marketing

Defining software leads has to be the most ancient struggle between sales and marketers inside the industry (and outside it for that matter). While marketers struggle to hit quotas, their... read more

Software Leads as Steps, Not Sales

Software Leads as Steps, Not Sales

B2B Marketing

You’re probably getting tired of hearing this but software leads aren’t sales. You or your other marketers have probably been nagged to death about how the volume of your production... read more

Secret Experiments in the Middle of Lead Generation Campaigns

Secret Experiments in the Middle of Lead Generation Campaigns

Marketing

Experimentation is part and parcel of B2B marketing and lead generation. You’ll always be mixing and matching forms of communication. Lists have to be always refined to adapt in changing... read more


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Global ERP Leads – Looking Back on World Cup Viewing Habits

Global ERP Leads – Looking Back on World Cup Viewing Habits

Marketing

As Germany goes home with its fourth World Cup, it makes you want to look back and see just how many people all over the world got up to watch... read more

Lead Generation Tips – Old Rivalries Really do Make Great Material

Lead Generation Tips – Old Rivalries Really do Make Great Material

Marketing

Of all the times I decided to watch an actual, live, World Cup match it had to be the one between France and Germany. Given my habitual penchant for seeing... read more

Using Habits as the Foundation for All Software Leads

Using Habits as the Foundation for All Software Leads

B2B Marketing

It sounds like basic marketing protocol for enterprise software vendors. To know if the prospect is the right match, you learn about their organization’s technology habits. Only then are you... read more

Software Leads – Are they Like Sports or the Sports Teams?

Software Leads – Are they Like Sports or the Sports Teams?

Business Intelligence

Most people don’t notice it at first glance but managing a sports team can be a bigger game than just playing the sport itself. Is this distinction important when generating... read more

Software Lead Generation Tips – Paying their Way VS Playing their Way

Software Lead Generation Tips – Paying their Way VS Playing their Way

B2B Marketing

You’ve heard of gamification before right? And most likely, you’ve already read one or two articles on how it can apply to marketing processes like software lead generation. As a... read more

EMR Lead Generation Tips – Are Your Salespeople Listening to Your Story?

EMR Lead Generation Tips – Are Your Salespeople Listening to Your Story?

B2B Marketing

Oftentimes, EMR systems are often the subject of either miracle stories or absolute mayhem for the practices that use them. Naturally, your marketing campaign should be geared at telling the... read more

Lead Generation Tips – Look at a Wider Pasture

Lead Generation Tips – Look at a Wider Pasture

B2B Marketing

Targeting in lead generation normally goes in two directions. There’s sticking to a green pasture and then shifting to a ‘greener one.’ What is not often considered is the idea... read more

Does Google Have a Grip on Your ERP Lead Generation Campaign?

Does Google Have a Grip on Your ERP Lead Generation Campaign?

B2B Marketing

The date for Google’s much awaited I/O conference draws near. And with that, the internet is buzzing with talk from future developments of Android to its next move against Apple.... read more

ERP Lead Qualification: An Offshored Summer Job?

ERP Lead Qualification: An Offshored Summer Job?

B2B Marketing

I have a love-hate relationship with offshoring’s political/social associations. On the one hand, I’m guilty of laughing every time Russell Peters makes a crack about Indians. On the other hand,... read more

Software Lead Generation Tips – Give Free Time or More Productivity?

Software Lead Generation Tips – Give Free Time or More Productivity?

B2B Marketing

Free time and productivity. These are often the two things business software firms promise their customers. But oddly enough, you don’t often see them pitching one alongside the other. At... read more