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Profile: Lawrence Anderson

Lawrence Anderson is a content writer for ERP Software Leads and researches on  B2B topics such as lead generation and business technology. These blog entries are some of his thoughts based on his observations and the latest events regarding these two big-business industries.

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Articles by Lawrence Anderson
Does Fishing for Software Leads Require a Super Rod?

Does Fishing for Software Leads Require a Super Rod?

B2B Marketing

If you’ve never played any of the Pokemon games, a Super Rod is the rod you’ll need to fish out the rarest monsters you can get from rivers and oceans.... read more

Software Lead Generation Tips – Choose Battles to Advance

Software Lead Generation Tips – Choose Battles to Advance

B2B Marketing

You don’t need to be a sports fan to appreciate a tournament system. From big-time sports series like the FIFA World Cup to the whacky fighting tournaments in video games,... read more

When Chomping Down Software Leads, at Least Learn to Chew!

When Chomping Down Software Leads, at Least Learn to Chew!

B2B Marketing

There are plenty times when the law of the jungle doesn’t just apply to real wildlife. At times it can also apply to business (and not always at its best).... read more

ERP Lead Generation Tips – Brands Matter (Even Just a Little Bit)

ERP Lead Generation Tips – Brands Matter (Even Just a Little Bit)

B2B Marketing

Experienced marketers will always tell you that branding matters a lot. But for some customers in the B2B space, there’s still a strong inclination to dismiss brands as mere labels.... read more

How Your Best ERP Leads Can Have the Smallest Beginnings

How Your Best ERP Leads Can Have the Smallest Beginnings

B2B Marketing

Robin Williams was one of my favorite actors when I was kid. You can imagine just how bummed I was with the rest of the world when I learned that... read more

Turning Communities into Software Leads

Turning Communities into Software Leads

Digital Marketing

Businesses are organizations. Organizations have a sense of community. At least, that’s the ideal. Sure you may have the typical 9-5er offices with their disconnected workforce. But even now, there... read more

Software Lead Generation Tips – Help Prospects Find Friends

Software Lead Generation Tips – Help Prospects Find Friends

B2B Marketing

Ever played one of those Facebook-ish games where they let you know who among their friends also play them? This is actually a pretty useful feature that you can implement... read more

Using Self-Parody to Generate Software Leads

Using Self-Parody to Generate Software Leads

B2B Marketing

When I first heard about Sharknado, the name itself told me it was dumb. So imagine my surprise when I read about how it’s becoming a cult hit. That surprise... read more

Desperate for Software Leads? Bring Your Marketing Outdoors

Desperate for Software Leads? Bring Your Marketing Outdoors

Digital Marketing

This kind of advice would be odd coming from me. I’m hardly the tree-hugging hiker type. My tolerance for technophobia is not much lower than that of an Apple evangelist.... read more

Using Software Lead Generation to Improve Old Skills

Using Software Lead Generation to Improve Old Skills

Strategy

1

One of the biggest problems in marketing business software is contending with the folks who fear the technology. At times these fears are baseless, but other times these aren’t so... read more

Software Leads from Modern Legends

Software Leads from Modern Legends

B2B Marketing

Dwayne Johnson’s Hercules may not have been the best film out there but watching it really hit a lot of nails when it comes to the power of marketing. That’s... read more

Keeping Your Lead Generation Campaign Alive… Along with your Passions

Keeping Your Lead Generation Campaign Alive… Along with your Passions

B2B Marketing

Comic-Con’s recent shift from Hollywood to TV got me into another weird line of thinking. But weird as it may be, I think it’s worth considering. Just how much do... read more

Lead Generation Tips – Use Big Events to Cover Your Own Marketing Plans

Lead Generation Tips – Use Big Events to Cover Your Own Marketing Plans

Marketing

Events like the San Diego Comic Con are iconic celebrations of popular media and genre fiction. It generates buzz. Entertainment is a huge guarantee. Attendance numbers in the thousands. But... read more

Bad Software Leads Destroy Good Sales Routines

Bad Software Leads Destroy Good Sales Routines

B2B Marketing

Around a week ago, I stumbled on this really informative blog post on about forming habits. It spoke of dividing writing routines around certain devices (articles on PC, opinions on... read more

How Picky Can you Be With Software Leads?

How Picky Can you Be With Software Leads?

B2B Marketing

Defining software leads has to be the most ancient struggle between sales and marketers inside the industry (and outside it for that matter). While marketers struggle to hit quotas, their... read more