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Profile: Laura Nicholas

Laura is a communication and social media strategist at IBM. She works as a social media planner, content designer, editor, writer and social media coach. She has over 15 years experience building and executing global marketing and employee communication strategies that have increased employee engagement and advanced sales and business goals.

Laura holds a Masters in Business Administration from the Isenberg School of Management, University of Massachusetts-Amherst and a Bachelor of Science in Medical Technology from the Massachusetts College of Liberal Arts. She is a member of Beta Gamma Sigma National Marketing Honor Society, International Association of Business Communicators, The Main Line Society of Professional Women and The Union League of Philadelphia.

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Articles by Laura Nicholas
College Students – Is Your Online Reputation Helping or Hurting You?

College Students – Is Your Online Reputation Helping or Hurting You?

By Laura Nicholas, Published February 25, 2013

This post is the first in my new series with communications advice and social media tips for college students making the transition from campus to work. I will share the... read more

Image courtesy of Frame Angel / FreeDigitalPhotos.net

Social Media Marketing – Top Buzz Words For 2013

By Laura Nicholas, Published December 31, 2012

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It’s that time of the year for lists so here’s mine for the most used, and sometimes confused, social media marketing terms. But first, let’s stick them into one simple... read more

Social Media for Professionals: Five Common Mistakes to Avoid

Social Media for Professionals: Five Common Mistakes to Avoid

By Laura Nicholas, Published March 15, 2012

In the digital connected world, we are responsible for our professional images not just within the parameters of our real life interactions but online. This is more important now than... read more

The Corporate Intranet – Are You Featuring Your People Enough?

The Corporate Intranet – Are You Featuring Your People Enough?

By Laura Nicholas, Published March 11, 2012

‘…because we’re primates with endlessly deep interest in each other…’ wrote Lionel Tiger in the WSJ. We have an innate interest in our fellow human beings. This is why Facebook... read more

Powerful Public Speaking – How You Say it is as Important as What You Say

Powerful Public Speaking – How You Say it is as Important as What You Say

Strategy

By Laura Nicholas, Published March 10, 2012

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“Pay attention to what I’m saying not how I’m saying it”, said Margaret Thatcher to one of her detractors after he accused her of being shrill and emotional. But style... read more


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Social Media Tools for Business – Functional Categorization

Social Media Tools for Business – Functional Categorization

By Laura Nicholas, Published March 10, 2012

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I recently went through an exercise with a team of digital media colleagues to describe social media tools a professional may encounter on the job. This is a part of... read more

New Roles in the Social Media Age – Community Manager

New Roles in the Social Media Age – Community Manager

By Laura Nicholas, Published March 5, 2012

Social networking channels have revitalized the marketing profession and at the same time created new roles in enterprises large and small. The community manager or online community manager is one... read more