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Profile: Kyle Lacy

Author of two acclaimed books, Twitter Marketing for Dummies and Branding Yourself, Kyle Lacy is a principal of Marketing Research and Education for ExactTarget, a leading global provider of interactive marketing solutions.

He has an in-depth understanding of the application of social and interactive media for both small and large businesses and regularly speaks on topics ranging from social media adoption to interactive marketing trends across email, mobile and social media. Kyle has been recognized as one of Indiana’s 40-under-40 by the Indianapolis Business Journal, Anderson University’s Young Alumni of the Year and TechPoint’s Young Professional of the Year.

Kyle writes a regular blog at KyleLacy.com and was also named TechPoint’s Young Professional of the Year (2011), Young Alumni of the Year for Anderson University (2010), and Indianapolis Business Journal’s Forty-under-40 (2010).

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Articles by Kyle Lacy

How the Lean Startup is Changing Business Big and Small

Startups

By Kyle Lacy, Published June 3, 2013

I’m becoming increasingly convinced that the mantra of “think like an entrepreneur” is becoming even more important in the business world today. And with that mantra comes the teachings and... read more

Five Digital Trends Changing the World Now and Forever (Presentation)

Tech & Gadgets

By Kyle Lacy, Published May 27, 2013

I had the utmost pleasure to spend the last two weeks in Australia and keynote the Connect Tour for ExactTarget. The presentation is based around what I believe are the... read more

63% of Teens Communicate with Email, Text, and Facebook

By Kyle Lacy, Published May 10, 2013

There’s a good chance that you don’t wear the same types of clothing today as you did when you were a teenager. And much like wardrobes, the channel preferences of... read more

There’s No Operators Manual for True Innovation

Business Innovation

By Kyle Lacy, Published April 22, 2013

I had the pleasure of reading a recent article by Beth Comstock, Chief Marketing Office of GE, in the more recent editing of the Harvard Business Review. The focus of... read more

Is it Online Social Activism or Social Slacktivism?

By Kyle Lacy, Published April 1, 2013

Let me first apologize for blatantly ripping this blog title from CNN. I couldn’t figure out a better way to describe our most recent edition of the Baer Facts. Jay... read more

The Global State of Mobile Marketing

By Kyle Lacy, Published March 26, 2013

I think we all know that mobile is becoming more important to small to large business plans. Whether you are designing an email or planning a social media campaign, mobile... read more

Don’t Let Bias Screw Your Marketing (Infographic)

By Kyle Lacy, Published January 22, 2013

You’re not the average consumer—you’re a marketer. Learn how marketers’ digital behaviors and preferences differ from the average consumer in ExactTarget’s latest SUBSCRIBERS, FANS, & FOLLOWERS report, Marketers From Mars.... read more

Turning Social Media into Email Success (Infographic)

By Kyle Lacy, Published December 17, 2012

New infographic from ExactTarget focusing on the combination of Twitter, email, and Klout for a successul digital marketing strategy. This infographic is brought to you by ExactTarget, a leader in... read more

25 Marketing Predictions for 2013 from Exact Target [Infographic]

By Kyle Lacy, Published December 13, 2012

While it may not be possible to accurately predict the future, examining marketing’s past and present helps us shape and inspire what’s yet to come. That’s why we’ve collected the... read more

Use LinkedIn To Maximize Your Job Search

By Kyle Lacy, Published November 7, 2012

The best way to find out about a company is to talk to former employees. You can do a search for a company name on LinkedIn (select Companies in the... read more

How Can I Use Facebook Pages for Personal Branding?

By Kyle Lacy, Published November 1, 2012

Facebook pages are extremely important when creating your personal brand and telling your story. Why? They can reach millions of people in the blink of an eye! The main purpose... read more

3 Ways to Increase Sales and Profits in Business

Strategy

By Kyle Lacy, Published November 1, 2012

Operating a business can be an extremely stressful endeavor. While there’s truly nothing better than finding freedom in the workforce and breaking out from underneath the corporate umbrella, the issues... read more

Sharing Memories and Building a Powerful Personal Brand

Branding

By Kyle Lacy, Published October 31, 2012

Think about your family’s best stories. What are the stories that get told and retold during family gatherings — those stories that are passed down from generation to generation, father... read more

10 Tips To Writing Your Personal Brand Story

Branding

By Kyle Lacy, Published October 29, 2012

Your personal brand story is one of the more important aspects of your professional career. How do you tell your story to others? You have to flesh out the story,... read more

5 Reasons to Start Blogging Today

By Kyle Lacy, Published October 15, 2012

There are as many reasons to blog as there are blogs. People have their own reasons to start one, but they can usually be boiled down to a few major... read more