Author: Kyle Lacy

Author Profile

Author of two acclaimed books, Twitter Marketing for Dummies and Branding Yourself, Kyle Lacy is a principal of Marketing Research and Education for ExactTarget, a leading global provider of interactive marketing solutions.

He has an in-depth understanding of the application of social and interactive media for both small and large businesses and regularly speaks on topics ranging from social media adoption to interactive marketing trends across email, mobile and social media. Kyle has been recognized as one of Indiana’s  40-under-40 by the Indianapolis Business Journal, Anderson University’s Young Alumni of the Year and TechPoint’s Young Professional of the Year.

Kyle writes a regular blog at and was also named TechPoint’s Young Professional of the Year (2011), Young Alumni of the Year for Anderson University (2010), and Indianapolis Business Journal’s Forty-under-40 (2010).

All Articles by Kyle Lacy