Free Webcast: The 7 Deadly Sins of Lead-Gen Landing Pages – Learn More ›
Popular Today on Business 2 Community: All Popular Articles

Profile: Kyle Lacy

Author of two acclaimed books, Twitter Marketing for Dummies and Branding Yourself, Kyle Lacy is a principal of Marketing Research and Education for ExactTarget, a leading global provider of interactive marketing solutions.

He has an in-depth understanding of the application of social and interactive media for both small and large businesses and regularly speaks on topics ranging from social media adoption to interactive marketing trends across email, mobile and social media. Kyle has been recognized as one of Indiana’s  40-under-40 by the Indianapolis Business Journal, Anderson University’s Young Alumni of the Year and TechPoint’s Young Professional of the Year.

Kyle writes a regular blog at KyleLacy.com and was also named TechPoint’s Young Professional of the Year (2011), Young Alumni of the Year for Anderson University (2010), and Indianapolis Business Journal’s Forty-under-40 (2010).

Follow Kyle Lacy:

Social Sharing Buttons:  
Articles by Kyle Lacy
Why Must We Constantly Strive to Impress?

Why Must We Constantly Strive to Impress?

Strategy

Is it safe to say that many of us care greatly about our image and opinion other people hold about us? If you don’t… I think you are lying. There... read more

What I’ve Learned After 2 Years of Working for the Man

What I’ve Learned After 2 Years of Working for the Man

Strategy

It really depends on the circle but there is usually a negative stigma associated with working for someone… not owning your destiny… “working for the man.” I think it mainly... read more

2500 Marketers and Their Plans for 2014

2500 Marketers and Their Plans for 2014

Strategy

Many of you know that I help lead many of the efforts associated with content marketing and research at ExactTarget. On a daily basis, I have the distinct pleasure to... read more

5 Reasons You Should Rebrand Now

5 Reasons You Should Rebrand Now

Branding

It is important to understand what we mean by “branding” before diving into the warning signs. I would like to take an excerpt from one of my favorite branding books,... read more

7 Habits Of Highly Successful Digital Marketers

7 Habits Of Highly Successful Digital Marketers

Digital Marketing

1

There are a myriad of self-help books out there talking about the seven habits of highly effective people/teens/dogs. So I have jumped on the bandwagon and have created a 7-step... read more

A Guide to Marketing on Tumblr

A Guide to Marketing on Tumblr

The next big thing to hit the shelves of digital marketing is a site called Tumblr. Despite the peculiar name, it pulled a massive amount of news when acquired by... read more

Quit Selling Vapor – Marketing is About Data, Not Emotion

Quit Selling Vapor – Marketing is About Data, Not Emotion

Marketing

“I’ve since come to realize that empathy is related to understanding someone’s emotional state or feelings, whereas perspective taking is much more cognitive and analytical—it’s understanding someone’s interests. I think... read more

Top 10 Digital Marketing Video Interviews with Jay Baer

Top 10 Digital Marketing Video Interviews with Jay Baer

Digital Marketing

I have the pleasure of chatting it up with Jay Baer, New York Time’s best selling author and head honcho over at Convince & Convert, weekly concerning digital marketing news... read more

We Must Simplify the Idea of Big Data

We Must Simplify the Idea of Big Data

Big Data

Are we getting ahead of ourselves by pushing constantly to understand reams of customer data when we are still behind on very basic purchase data? Technology isn’t the issue. It... read more

The Tweet Worth $20 Billion Dollars

The Tweet Worth $20 Billion Dollars

The power of Twitter has long been studied as an influencer on public opinion, financial governments, and government. While no clear answer has been drawn, we witnessed a gigantic leap... read more

Focusing Your Energy in Business

Focusing Your Energy in Business

Strategy

There is a question as common and as old as Shakespeare, “to be or not to be”. Whether Will intended this for business or not it can be applied. I’m... read more

Should You Use Twitter DM for Marketing?

Should You Use Twitter DM for Marketing?

Yes and no. No, if you automate your DMs (i.e. write generic DMs to respond to anyone who follows you). There’s nothing more annoying than getting a DM from someone... read more

Is Your Personal Brand a Great Story? It Should Be.

Is Your Personal Brand a Great Story? It Should Be.

Branding

There have been plenty of conferences I have attended that shout from the rooftops about being successful. They talk about the world as if it were a malleable piece of... read more

How To Use Facebook To Gather Data About Your Target Audience

How To Use Facebook To Gather Data About Your Target Audience

In today’s challenging economy, the businesses that survive are those that adapt. And the businesses that thrive are those that adapt according to the needs of their customers. To become... read more

How the Lean Startup is Changing Business Big and Small

How the Lean Startup is Changing Business Big and Small

Startups

I’m becoming increasingly convinced that the mantra of “think like an entrepreneur” is becoming even more important in the business world today. And with that mantra comes the teachings and... read more