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Profile: Koka Sexton
Articles by Koka Sexton
Pushy or Persistent: Is Their a Difference When it Comes to Salespeople?
Part of being a salesperson is having to stay on top of your prospects and active sales opportunities. This means that you need to make phone calls, send emails and... read more
The Real Secret To The ROI Of Social Media
There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and... read more
What Do Big Ben and the Cliffs of Moher Have to do with Sales Intelligence?
From Ireland to the United Kingdom, sales people just gained more intelligence as InsideView announced the general availability of InsideView UK & Ireland edition. Working with eight of the leading... read more
People Insights: It’s Like Ancestry.com for B2B Sales
Selling to people has not changed dramatically over the past hundred years. You have a product or service, identify a pool of prospects and then discover how many of them... read more
How to Choose and Work with Strategic Accounts
There are two types of accounts, regular and strategic. Both are important and need to be given the time and resources to be successful but strategic accounts has a larger... read more
8 Ways to Increase Sales
How a few shifts in your sales process can have a huge impact on sales revenue. I read a great article on Inc. yesterday on 12 ways to increase sales.... read more
How to Get Your Prospects to Call You Back in 2012
1It’s a new year and you have new sales goals but you can’t dismiss the facts gathered from 2011. 92% of executives you try to contact will not return your... read more
How Are Successful Salespeople Leveraging Social Media for Selling? – Creating Value
This is the final post in a study we created along with Focus.com to discuss the best practices to leverage social media for sales teams. After talking to eight of... read more
How are Successful Salespeople Leveraging Social Media for Selling?
This is part two in a study we created along with Focus.com to discuss the best practices to leverage social media for sales teams. After talking to eight of the... read more
How Do Your Successful Salespeople Leverage Social Media For Selling?
We partnered with Focus.com to discuss the best practices to leverage social media for sales teams. After talking to eight of the top thought leaders in sales training and sales... read more
5 Ways Sales Intelligence Can Increase Revenue
In the last post we explained that most companies deal with some very specific business pressures that slow down the process of finding new prospects and getting them into the... read more
How to Track Customers and Prospects Using Twitter
Using social media to monitor your customers and prospects is easy using Twitter. I wanted to make a short video explaining how to build a list in Twitter of companies,... read more
How to Sell to People, Not Contacts
A New Type of Connection What are People Insights? Connections are more important than ever for reaching and engaging your prospects. More than 90 percent of executives never respond to... read more
Connection Based Prospecting
Your professional connections can create new opportunities. To be an effective sales person, it’s best to know how connections you have can get you into new accounts. Instead of relying... read more
How Science is Changing Sales As We Know It
Too many sales managers are trying to build their business by using methods that have been outdated for a decade. Imagine going to a doctor that is still practicing medical... read more
