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Profile: Koka Sexton
Articles by Koka Sexton
From Zero to Hero: Data Quality vs. Data Quantity
Quality data is one of the essential keys to running a successful business in today’s always on, analytics driven world. While the sheer amount of data available is impressive, quantity... read more
How to Leverage YouTube to Reach Prospects that Convert to Sales
There are over 1 billion hits on every day. That’s 1 billion pairs of eyes attached to one billion wallets. You need to get in on this. Using YouTube as a... read more
How to Boost B2B Sales with Social Media
As a driven, competitive sales professional, you are willing to do whatever it takes to increase your sales, network with potential clients, and extend your business’ reach in your industry.... read more
How to Reveal Social Selling Engagement in Your Social CRM
Along with the news that sales executives can now measure a real financial ROI to social selling, there is even more reporting available to managers that want to see who... read more
Creating a Sales Resume that Sells Yourself
You’re ready to find a new sales job, but you aren’t sure your resume is going to land you the job you want. As a sales professional, you’re skilled at... read more
Meetings: The Good, The Bad, The Ugly
(Image source: Socialcast.com) Wasting time on meetings is so prevalent there is an app for it. In the sales world, about 80 percent of a sales person time is spent... read more
Business Must Have: Social CRM Apps
1image source Microsoft Dynamics Community When social media started to take shape in the 21st Century, it represented a way for people to connect, interact and share with others more... read more
How to Measure Social Selling Results
It all comes down to numbers right? I was told something very early on in my career “You can’t manage what you don’t measure”. When it comes to social selling,... read more
Why Your Sales Staff Isn’t On iPads (And Why It Should Be)
1A new report from Gartner covers the latest advances in sales strategy and some serious stats on B2B adoption of mobile technology, social CRM, and clienteling. Here’s one of their... read more
Capitalizing on Strengths as a New Sales Manager
As a new sales manager, your role may be to improve sales, streamline a process and/or boost employee productivity. Under the circumstances, it may be tempting to focus on what’s... read more
The Secret of Converting Leads into Sales
When you’re a B2B sales rep, few things feel worse than spending weeks or months on a high-priority prospect only to find out that your biggest competitor won the business.... read more
How to Generate 10-15 Leads a Day Using Game Theory
Most people hate making cold calls. If you’ve got a sales staff that doesn’t, you may have a gold-mine or a band of lunatics on your hands. But cold calls... read more
The Growing Chasm of Sales
I was at the opening day of the Sales 2.0 conference in San Francisco yesterday and had a great talk with Jim Keenan, you may know him as @keenan. He... read more
Do You Treat Your Sales Teams Like The Hunger Games?
The Hunger Games is the #1 movie in US box offices with $155 Million dollars. I haven’t seen the movie but I have read the book and I couldn’t help... read more
4 Tips for Converting Social Media Leads
You don’t just have social media friends and contacts in order to be popular. The point is to eventually convert these leads. After all, isn’t that the point of your... read more
