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Profile: Koka Sexton

Koka Sexton, Social Selling Evangelist and Sr. Social Marketing Manager at LinkedIn, is one of the most recognized social selling experts in the technology industry. A career in helping companies use social media for lead generation, creating new opportunities, and engaging customers. READ MORE at the LinkedIn Sales Solutions blog.

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Articles by Koka Sexton
Drive Mouth-Watering Leads with Sales & Social Media LinkedIn

Drive Mouth-Watering Leads with Sales & Social Media

Peanut Butter & Jelly. Chips & Salsa. Cake & Ice Cream. So many things in life are better when paired with a complimentary item. Who doesn’t crave ice cream at... read more

Do You Control Your Own Sales Destiny?

Do You Control Your Own Sales Destiny?

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Achieve your 2014 sales goals by learning how to leverage your professional network, your time and your skillset. Do you feel as though meeting sales goals falls squarely on your shoulders? If... read more

Social Selling Best Practices

Social Selling Best Practices

Many traditional sales professionals still employ a traditional approach focusing on a large quantity of leads, who they relentlessly pitch to. Yet this can be frustrating and inaccurate, leading to... read more

Examples of Social Selling in Different Industries.

Examples of Social Selling in Different Industries.

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We’re all selling something. It might not be a physical product; it could be a virtual service. Needless to say, with 200+ million professionals currently engaged on LinkedIn, there has... read more

Using LinkedIn to Build Sales Pipeline

Using LinkedIn to Build Sales Pipeline

How to Build Your Sales Pipeline With so many sources to find leads and sales prospects, sales professionals these days should be able to build a sales pipeline easily. The... read more


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Dale Carnegie Lessons on Social Selling

Dale Carnegie Lessons on Social Selling

How to Win Friends and Influence People by Dale Carnegie is a timeless bestseller. It quickly became the salesperson’s manual when it was first published in 1937 and has now sold... read more

Drive Social Selling Success with LinkedIn

Drive Social Selling Success with LinkedIn

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Social selling is the new driving force behind increased revenue and improved business-buyer relationships. This approach allows sales professionals to ‘engage’ with buyers rather than ‘pitch’ to them. Thanks to... read more

How to Build Your Sales Pipeline with LinkedIn

How to Build Your Sales Pipeline with LinkedIn

 “Above all else, sales is about establishing relevance. If you could somehow ensure that you’d be in front of people at the exact moment they needed to solve the precise... read more

LinkedIn Social Selling Research

Smarter Selling Using LinkedIn (Infographic)

One of best pieces of advice I got as I grew up was to always find ways to work smarter and not harder. By leveraging people, technology and other resources... read more

linkedin social prospecting

Linked In to Social Prospecting

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You know LinkedIn is a great way to find a better job. You may have used LinkedIn to land the great sales job you’ve got now, but did you know... read more

death of the cold call

LinkedIn Killed the Cold Call

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It’s a testament to the rise of social selling. The world of sales is shifting and LinkedIn Sales Solutions is at the front of the movement. Just a couple months ago I... read more

Epic List of Sales Leaders on Twitter

Epic List of Sales Leaders on Twitter

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One of the perks of my job is that I get an opportunity to learn from some of the best people in B2B sales. There are so many great people... read more

The Portrait Of A LinkedIn User (Infographic)

The Portrait Of A LinkedIn User (Infographic)

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How important is LinkedIn and are people actually using their accounts? This infographic answers those and many other questions. It’s amazing that some of the authors survey data is in-line... read more

30 Tips On Using Social Media for Competitive Analysis

30 Tips On Using Social Media for Competitive Analysis

I have been doing a little research on the use of social media for competitive intelligence. I have done this type of exercise in the past but thought I’d be a little different this... read more

How Companies Structure Social Media Teams [Infographic]

How Companies Structure Social Media Teams [Infographic]

PR Daily asked 2,714 communicators how their companies use social media in their Ragan/NASDAQ OMX Corporate Solutions survey, and Go-Gulf.com highlighted some of the findings in an infographic. This was a fairly... read more