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Profile: Kim Morrison
Articles by Kim Morrison
N is for Niche – Why it Helps to Choose a Marketing Niche
N is for Niche In American English the word ‘niche’ is pronounced as ‘nitch’ and I think using that pronunciation is a great way to be reminded that your products... read more
M is for Marketing – What to say on Social Media
M is for Marketing Marketing your business through social media can be a simple, low cost and effective way to find and win new customers. The key to using social... read more
Going Back to Basics With LinkedIn
1L is for LinkedIn! I’ve delayed putting out my blog on LinkedIn as each time I was going to put pen to paper, or more accurately fingers to keyboard, LinkedIn... read more
K is for Klout
Do you want know how to get more clout from your social media campaign? Then sign up to Klout. Founded in 2008 to help you measure and leverage your influence,... read more
J is for Jing!
I have a little orb of sun sitting at the top of my computer that makes me smile as it’s so neat! In fact, it’s so neat that it fits... read more
I is for Instagram!
I certainly don’t claim to be any kind of expert on Instagram. The most significant fact for me in Instagram’s short history is its acquisition by Facebook for $1billion in... read more
H Is For Hootsuite!
1As you build your social media presence, it starts quite gently with a small number of followers and connections and then can start to feel like a tidal wave as... read more
F Is For Facebook!
There were a wealth of options to choose from for the letter F – Flickr, FourSquare, Flashmobs; #followfriday, Feeds, Forums, Friend (verb). I finally decided that I had to go... read more
E Is For Engagement!
1Everything you read about social media tells you must ‘engage’ or build ‘engagement’ with your audience, your target group of clients/customers. While I completely agree with the principle it is... read more
D is for Database!
How much is your business worth? To look at it from an accounting point of view, past profitability and asset values are the starting points. But it is often intangible... read more
C is for Comments!
There were certainly lots of options to cover for the letter C and I looked at CMS (Content Management Systems), Content Marketing (decided it was too close to my previous... read more
B is for Blog
1What else could B stand for in my social media alphabet but Blog! While so many people I meet know what a blog is and often have favourite blogs they... read more
My A-Z Of Social Media
Over the course of the next few weeks I thought I would start an A-Z for social media. My intention is by no means to provide a definitive guide but... read more
G is for Google!
Google is everywhere and is certainly a major part of my online life. You could almost do a complete A-Z just on Google itself from Google Apps, Google AdWords, Google... read more
