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Profile: Kevin Jorgensen
Articles by Kevin Jorgensen
Facebook Marketing Statistics You Need To Know
14The internet and the evolution of big data have forever changed the way marketers do business. To advance your business, you need to stay up to date on current trends and... read more
Content: One Activity That Impacts 90% Of Your Business
Nine in ten B2B purchase decisions begin with exposure to information that comes from content marketing according to DemandGen. When was the last time that you were 90% sure your next customer would... read more
Crack The Social Media Code For Inbound Marketing Success
Online consumers are constantly asked to follow businesses on Twitter and like them on Facebook. While social media is an important part of the inbound marketing puzzle, simply amassing high numbers of followers and... read more
5 New Ways To Real-Time Content Curation In 10 Minutes A Day
4Content has evolved into a 24×7 phenomenon. I typically post to this blog once or twice a week but the reality is that I’m creating content all the time, some... read more
Inbound Marketing Content Creation: Blog Posts Are Not the Only Option
Content creation is vital to inbound marketing, and most marketers know they need to update their company blog on a weekly basis. Blog posts are necessary and important for driving traffic to your... read more
What Is Context Marketing? Is It Different Than Content Marketing?
6We’ve all heard the term content marketing. Content marketing is one of the fundamental mechanisms of inbound marketing, promoted by companies like Hubspot. But at Inbound 2012, Hubspot was also talking about context... read more
Win Big: Inbound Marketing at The Enterprise Level
This week, I am attending HubSpot’s Inbound 2012, the world’s largest gathering of inbound marketers. The conference has featured great keynote speakers, including Hubpot CEO Brian Halligan, HubSpot CTO Darmesh Shah, David Meerman Scott,... read more
Hubspot 3: What’s In It For You?
This morning Hubpot co-founder Darmesh Shah rolled out the latest version of the Hubspot inbound marketing platform, Hubspot3. As a backdrop for the many enhancements to the company’s software, Darmesh explained that respect... read more
Social Media Makes Its Impact In The C-Suite
As marketers, we often speak or write about the advantages of social media in marketing. If you look back over the history of the Innovative Marketer’s blog, we’ve regularly discussed insights... read more
10 Ways to Make a Splash with Mobile Marketing
Mobile marketing is on the rise. In a few years, mobile users will visit your website more often than desktop users. To stay on top of your game, implementing mobile marketing is... read more
Social Influence on B2B Buying: Fad, Fiction or Fantastic Opportunity
Can you say with conviction what the role of social media should be in your B2B marketing mix? Whether your answer is a lot, a little or not at all, it’s difficult... read more
Create Great Calls to Action for Inbound Marketing
Engaging content is very important. Relevant and dynamic content creation is a major goal of inbound marketing. You employ your website, your blog, SEO, syndication sites, social media, professional networking, podcasts... read more
B2B Buyer Personas Are The Secret To High-Value Selling Online
2Buyer personas must be an important part of your B2B marketing arsenal. Research says 80% of your customers find you rather than the other way around. In the old days... read more
The Benefits of Adopting an Inbound Marketing Strategy
Marketers have long relied on outbound marketing, which casts a wide net aimed at prospects through cold-calling, direct mail, brochures and television and radio advertisements. With inbound marketing, you can take control... read more
The End. Is That How You Create Great Inbound Marketing?
The end. Is this the making of a good story? Would you read on? Would you engage the plot and get to know the characters? Would you become so invested that... read more
