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Profile: Kevin Jorgensen

Started my career as an engineer because I enjoy mastering the way things work but quickly learned that people are much more challenging and interesting than machines. Marketing seemed the perfect sandbox. Since the early 90s, pursued the marketing craft in high tech, non-profits and consumer services as a serial entrepreneur who is fascinated by the art and process of communicating the essence and value of ideas in ways that inspire action. Inbound marketing and social media, for all the obvious reasons, have become a passion and something I write about as often as I can but always in the ah-ha moment when the light comes on. Today you can find me at my inbound marketing agency, Innovative Marketing Resources. www.imrcorp.com

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Articles by Kevin Jorgensen
Demystifying The Inbound Marketing Sales Funnel

Demystifying The Inbound Marketing Sales Funnel

Marketing

The concept of sales or marketing funnels has been around for almost as long as people have been selling. It’s a powerful image. A big, wide opening scoops up hoards... read more

Content Marketing: The Most Misused Marketing Term

Content Marketing: The Most Misused Marketing Term

Content Marketing

Even though the idea of content marketing has been around for more than 100 years, content marketing is perhaps one of the most misused terms in present day marketing vernacular.... read more

What Adobe Photoshop Taught Me About Successful Online Lead Generation

What Adobe Photoshop Taught Me About Successful Online Lead Generation

Online Marketing

The other day I was preparing an inbound marketing presentation titled “how to generate qualified leads for your business online” and needed a custom piece of artwork. Nothing too fancy... read more

Does Your 2013 Marketing Budget Support Your Revenue Goals?

Does Your 2013 Marketing Budget Support Your Revenue Goals?

Marketing

If you’re like most business owners or marketing executives, in 2012 you looked at your marketing as a cost center. We’ve all done it. You assumed your marketing would cost... read more

2013 year celebration with fireworks

10 Tactics for Attracting More Qualified Visitors To Your Website Now

Online Marketing

Looking for a few sure-fire ways to attract website visitors in the New Year without stooping to spam or black-hat techniques? Give as many of the of the following 10... read more

inner-page-rank-negative-seo

Why an Inner Page Rank Strategy Can Blow Up Your Website’s SEO

1

Why do people even use Google, Bing, Yahoo and other search engines for product research? It’s a matter of finding the highest-quality content possible. Bing freely admits their algorithm rewards websites who... read more

Everything You Need to Learn About Blog Comments and SEO

Everything You Need to Learn About Blog Comments and SEO

7

A few years ago, the comment fields on blogs often resembled a land mine field of spam. For every genuine comment, there were at least 3 more hawking diet pills... read more

The Biggest Lies About SEO and Content Marketing Ever

The Biggest Lies About SEO and Content Marketing Ever

3

In case you hadn’t noticed, blogs have become a pretty big deal (see top 50 marketing blogs to watch in 2013). The latest research indicates that 86% of consumers consider user-generated content a reliable... read more

Two Epic Infographics On Social Media and Content Marketing

Two Epic Infographics On Social Media and Content Marketing

1

I admit it, I never really got the infographic craze. All the scrolling. The information density. I could see it in a 6 foot poster on my wall but studying... read more

Stupid Titles and Lame Topics Don't Create Great Content

Stupid Titles and Lame Topics Don’t Create Great Content

Content Marketing

Blogging is difficult work. Creating content that resonates and gains traction on the web today is even harder. 2 million blog posts are published every 24 hours, so standing out takes more... read more

The Most Powerful Content Marketing Tactic To Improve Your SEO

The Most Powerful Content Marketing Tactic To Improve Your SEO

Content Marketing

SEO is all about filling your content with lots of relevant, long-tail keywords. Nope, that’s so 2011. The latest data indicates your on-page SEO strategy only accounts for about 25% of your pages’ final ranking.... read more

The Definitive Guide To Content Marketing

The Definitive Guide To Content Marketing

Content Marketing

These days, you can’t even open an article about marketing on line without reading of the importance of content marketing.  We’re even guilty of tossing this particular marketing term of... read more

When Your Content Marketing Becomes Noise. And What To Do About It.

When Your Content Marketing Becomes Noise. And What To Do About It.

Content Marketing

1

According to B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends-North America released last week by the Content Marketing Institute and MarketingProfs, 64 percent of B2B content marketers say they are challenged with producing... read more

The Simple 3-Step Marketing Forumula For Great Calls-To-Action

The Simple 3-Step Marketing Forumula For Great Calls-To-Action

Marketing

Recently I’ve been working with a lot of new clients to jumpstart their inbound marketing programs. Regardless of whether the client is marketing in high tech, is a school, non-profit or... read more

What's Your Search Strategy? Branded vs Non-Branded Keywords

What’s Your Search Strategy? Branded vs Non-Branded Keywords

2

As we continue to launch new clients and improve the lead generating performance for existing clients, the subject of keywords is always top-of-mind. For a new client it’s the choice of keywords... read more