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Profile: Kevin Jorgensen
Articles by Kevin Jorgensen
Does Your 2013 Marketing Budget Support Your Revenue Goals?
If you’re like most business owners or marketing executives, in 2012 you looked at your marketing as a cost center. We’ve all done it. You assumed your marketing would cost... read more
10 Tactics for Attracting More Qualified Visitors To Your Website Now
Looking for a few sure-fire ways to attract website visitors in the New Year without stooping to spam or black-hat techniques? Give as many of the of the following 10... read more
Why an Inner Page Rank Strategy Can Blow Up Your Website’s SEO
1Why do people even use Google, Bing, Yahoo and other search engines for product research? It’s a matter of finding the highest-quality content possible. Bing freely admits their algorithm rewards websites who... read more
Everything You Need to Learn About Blog Comments and SEO
7A few years ago, the comment fields on blogs often resembled a land mine field of spam. For every genuine comment, there were at least 3 more hawking diet pills... read more
The Biggest Lies About SEO and Content Marketing Ever
3In case you hadn’t noticed, blogs have become a pretty big deal (see top 50 marketing blogs to watch in 2013). The latest research indicates that 86% of consumers consider user-generated content a reliable... read more
Two Epic Infographics On Social Media and Content Marketing
1I admit it, I never really got the infographic craze. All the scrolling. The information density. I could see it in a 6 foot poster on my wall but studying... read more
Stupid Titles and Lame Topics Don’t Create Great Content
Blogging is difficult work. Creating content that resonates and gains traction on the web today is even harder. 2 million blog posts are published every 24 hours, so standing out takes more... read more
The Most Powerful Content Marketing Tactic To Improve Your SEO
SEO is all about filling your content with lots of relevant, long-tail keywords. Nope, that’s so 2011. The latest data indicates your on-page SEO strategy only accounts for about 25% of your pages’ final ranking.... read more
The Definitive Guide To Content Marketing
These days, you can’t even open an article about marketing on line without reading of the importance of content marketing. We’re even guilty of tossing this particular marketing term of... read more
When Your Content Marketing Becomes Noise. And What To Do About It.
1According to B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends-North America released last week by the Content Marketing Institute and MarketingProfs, 64 percent of B2B content marketers say they are challenged with producing... read more
The Simple 3-Step Marketing Forumula For Great Calls-To-Action
Recently I’ve been working with a lot of new clients to jumpstart their inbound marketing programs. Regardless of whether the client is marketing in high tech, is a school, non-profit or... read more
What’s Your Search Strategy? Branded vs Non-Branded Keywords
2As we continue to launch new clients and improve the lead generating performance for existing clients, the subject of keywords is always top-of-mind. For a new client it’s the choice of keywords... read more
4 Tips To Take The Frustration Out of B2B Social Media Marketing
Is social media frustrating? If you’re like most B2B marketers, you’re doing the north-south nod about now. Whether you bought Facebook shares or are simply investing budget tweeting and posting... read more
CRM: What Is Life After Inbound Marketing?
1There comes a point in your inbound marketing, after you’ve put a process in place to create high quality content on a regular basis, and your marketing automation is turning out a... read more
The 7 Reasons You Must Think Big But Write Small Content
1Everyone knows content is fundamental to successful marketing online. Without engaging, original content, all your slick pay-per-click ads, personalized email campaigns, marketing automation and eye candy website aren’t going to... read more
