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Profile: Kerry O'Shea Gorgone

Kerry O’Shea Gorgone, JD/MBA, teaches New Media Marketing in the Internet Marketing Master of Science Program at Full Sail University in Winter Park Florida. Follow her on Twitter: @KerryGorgone

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Articles by Kerry O'Shea Gorgone
Can Marketers Predict And Measure Influence, Down to the Dollar?

Can Marketers Predict And Measure Influence, Down to the Dollar?

Marketing

Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people were truly influential in terms... read more

Case Study: Denny’s Flips Its Audience With a Sassy Social Media Strategy

Case Study: Denny’s Flips Its Audience With a Sassy Social Media Strategy

 If your image of Denny’s restaurants as a place to take grandma for the dinner buffet, think again. The restaurant chain is re-inventing itself, led by a sassy social media... read more

The Facebook Other Folder and the Strangers Who Love Me There

The Facebook Other Folder and the Strangers Who Love Me There

This is a story about sex, drama, money, and hope. In other words, a typical day in Faceook’s “Other” Folder. In November of 2010, Facebook started sorting users’ messages for... read more

The Sneaky Method BuzzFeed Uses to Win the Market Research Game

The Sneaky Method BuzzFeed Uses to Win the Market Research Game

Marketing

Ever taken a BuzzFeed quiz? You probably never thought you were disclosing anything too personal. After all, what insight could be gleaned by a marketer’s knowing which Harry Potter, Game... read more

Creeping Me Out — 7 Steps to Handle Social Media Stalkers

Creeping Me Out — 7 Steps to Handle Social Media Stalkers

I create a lot of content but few posts have generated as much attention as a post I wrote for {grow} detailing my experience with social media stalking: “You’re Creeping... read more

Everyone Hates Comment Spam, So Why Are We Drowning In it?

Everyone Hates Comment Spam, So Why Are We Drowning In it?

Comment spam is bewildering to me. Readers are thwarted in their attempt to glean additional insight from legitimate blog comments because these are lost in a sea of “I am... read more

Why Hackers Take Down Sites (and How to Protect Yourself)

Why Hackers Take Down Sites (and How to Protect Yourself)

Tech & Gadgets

Why do the Bad Guys try to take down our websites? In my (admittedly limited) experience with hacking, the main result of a denial of service attack seems to be... read more

7 Essential Mobile Apps for Marketers

7 Essential Mobile Apps for Marketers

Mobile & Apps

I have 87 apps on my iPhone. Some might think that’s too many, but I’ve been through them several times, trying to pare down, and I use them all. Some... read more

How to Get into Hot Water With Mobile Marketing

How to Get into Hot Water With Mobile Marketing

Digital Marketing

Few channels offer better access to your audience than mobile: 75% of Americans admit to bringing their mobile device with them to the bathroom! Talk about a captive audience. In... read more

Brands Take Note: Bloggers are Journalists in the Eyes of the Law

Brands Take Note: Bloggers are Journalists in the Eyes of the Law

The best blogging makes a statement, but if that statement is negative in nature, the blogger might get sued for defamation (making an untrue statement—written or verbal—that tends to damage... read more

Your Checklist for “Safe” Influence Marketing

Your Checklist for “Safe” Influence Marketing

Marketing

It seems like every brand is jumping on the influence marketing bandwagon … and with good reason. 72% of consumers have recommended a local business by word of mouth, and... read more

Four Key Marketing Lessons to Propel Us Into 2014

Four Key Marketing Lessons to Propel Us Into 2014

Marketing

2013 is over. What are the marketing lessons form that year that will help propel our efforts into the New Year? From Jay Baer’s Youtility to Brian Solis’s What’s the... read more

8 Great Apps to Save You Time Every Day

8 Great Apps to Save You Time Every Day

Mobile & Apps

2

Everyone wants a piece of you: your family, your boss, the friend of a friend who needs a website (by tomorrow). How to cope? First, start saying “no” to favors... read more

The Positive Power of Jealousy: Finding Your Direction

The Positive Power of Jealousy: Finding Your Direction

Strategy

Last week at the MarketingProfs B2B Marketing Forum in Boston, I saw Tim Washer present on using improv to create video content for B2B marketing. Much to my surprise, Tim... read more

Frustrating Favor Requests: Freelance Doesn’t Mean “Free”

Frustrating Favor Requests: Freelance Doesn’t Mean “Free”

Strategy

A few months back, I read a LinkedIn Influencer post by my friend Ann Handley about pursuing “passion projects,” and why you should consider lending your professional expertise to a... read more