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Profile: Kent Lewis
Articles by Kent Lewis
Six Alternatives to LinkedIn Questions & Answers
5I can’t tell you how disappointed I was to read that LinkedIn plans to discontinue LinkedIn Questions & Answers at the end of January. For many years, LinkedIn has been... read more
Hire for Culture, Talent and Traits, not Skills, Knowledge or Experience
As founder of career community pdxMindShare, I’ve met thousands of professionals over the last decade and heard their unique stories. Over that time, I’ve had the opportunity to identify trends... read more
2013 Search Engine & Social Media Marketing Predictions You Can’t Ignore
2As the years fly by the search marketing industry continues to evolve and grow at a rapid pace. While it can be a challenge to keep up with everything, at... read more
Turn Website Visitors into Customers via Conversion Optimization
As the old adage goes, “You can lead a horse to water, but you can’t make him drink.” In a digital world, a lack of ability to convert website visitors... read more
Four Strategies To Keep Your Clients From Firing You
8Since I joined the agency world in 1994, I’ve had the opportunity to pitch digital marketing services literally thousands of companies. In that time, I’ve even been fortunate enough to... read more
7 Ways to Sabotage a (Timeshare) Sale and 10 Ways to Save It
1While on a recent Mexico vacation, I agreed to sit through a 90 minute presentation about private residences (not to be confused with timeshare condos!). Hours later, I found myself... read more
Three Tips for Getting the Most from your Business Mentor
2As a long-time entrepreneur, I’ve had an opportunity to advise a variety of startup companies over the years. In that time, I’ve noticed common themes among fledgling business owners (and... read more
The 5 W’s of a Winning Startup
As I transition my career to focus more on consulting with startups and agencies, I’m discovering patterns in my discussions with business owners. My OCD/anal-retentive nature drives my need to... read more
The Three F’s Every Successful Entrepreneur Should Master
As a long-time entrepreneur, I’ve had the opportunity to found and co-found a variety of businesses and non-profit organizations. More recently, I’ve sat on advisory boards for other companies and... read more
Search Engine Marketing Specialization Can Hurt Overall Campaign Effectiveness
1Recently, our search engine marketing (SEM) agency, Anvil Media, was up against a competitor for a piece of business. It was one of the rare situations in which we were... read more
Building a Successful Business with The 7 P’s
1While I’ve never considered myself an entrepreneur per se, my experience with startup agencies has taught me a thing or two about building a successful business. That’s not to say... read more
Six Effective Methods for Building Measurable Online-to-Offline Conversions
Although a vast majority of traditional retailers have some sort of ecommerce on their Web sites, there are still a significant number of mom and pop brick and mortar retailers... read more
Seven Secrets to Improving Website Conversion
1A few years ago, I decided to upgrade my digital camera before an upcoming family vacation. I know just enough about digital cameras to be dangerous, and had an idea... read more
Nine Steps to an International Marketing Strategy
As technology breaks down geographic and cultural communication barriers, even small businesses can often tap into the global marketplace. If you think your business is too small to pursue international... read more
Online Reputation Management: Seven Strategies to Build Your Brand
In the Web 2.0 world, managing your personal or corporate reputation is paramount. Search engine marketing (SEM) is an increasingly powerful tool for online reputation management (ORM). Unfortunately, a deep... read more
