Profile: Ken Mueller

The Importance of Your Website
1Step 1: Go to your website. Step 2: If you don’t have one, get one. Step 3: Return to Step 1 It’s 2012. Everything is online. Everyone is online. The... read more

Negative Comments, Trolls, and Understanding the Risks
Just last week Oakland A’s pitcher Brandon McCarthy had the scare of a lifetime. The 29-year old saw his life flash before his eyes after one of his pitches was... read more

7 Non-Business Content Ideas for Generating Engagement
Once someone creates a Facebook page for their business, or a business account on some other social network, something interesting happens: their brain suddenly switches gears and thinks of nothing... read more

It’s Website Tune-up Time
I’ve been taking a bit of a look at the topic of websites this week, from the importance of having a website to the basic elements that are essential for... read more

The Elements of an Effective Small Business Website
2Yesterday I talked about the importance of your website as the digital, online hub of your business. Also, there are still many businesses that either don’t have websites, or have... read more

Of Cracker Jack, Cereal Boxes and Customer Expectations
I grew up in the 70s and have fond memories of getting a box of Cracker Jack. If you were anything like me, the food itself was good, but the... read more

Social Media: It’s Part Of Your Job
Working with small businesses and non-profits can often be frustrating. Don’t get me wrong, I love working with them, but by nature, these businesses and organizations are owned and operated... read more

How Do You View Your Small Business?
The other day I was driving down Chestnut Street in Lancaster on my way home, muttering under my breath, silently hurling invective at the city and the work crews from... read more

Fantasy Customers vs. Real Customers
One of the most important roles that social media can play as part of your overall communications strategy is that of listening or monitoring. Brands can use social media to... read more

Facebook is Not a Strategy
A local burger joint recently ran into some problems on their Facebook page. Apparently a number of customers weren’t happy with either the food or the service, and they voiced... read more

A Fresh Appreciation of Technology and the Internet
You may not have noticed, but I’ve been gone for three weeks. Oh, I’ve been around, but a few weeks ago I decided to take a week-long blogging sabbatical to... read more

The Real Promise (and Power) of Social Media
There is so much that we take for granted in our lives, and it usually happens when something moves from being “new, shiny, and special” to being just another ubiquitous... read more

Small Business Customer Service Should be Proactive
The other day I was at my parents house when my mom called me in to the other room to look out the window. There had been a truck parked... read more

Business as Usual Won’t Cut it
Business as usual. When we utter that phrase in reference to our own business, it generally means that we are seeking some level of normalcy. It means something along the... read more

Facebook, Twitter, and the Power of Repetition
Repeat after me: Repetition is not a bad thing You can say that again! Small businesses using Facebook and Twitter are often hampered in their marketing efforts because of their... read more

