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Profile: Ken Mueller

Ken Mueller is the proprietor of Inkling Media, with 30 years of experience in the media industry.

Ken is an Inbound Marketing Certified Professional, after graduating from Inbound Marketing University with honors. He is also a certified Inbound Marketing Educator. He has worked extensively in the radio industry as well as social media. Mueller has a Bachelor’s Degree in Broadcasting as well as graduate work in Mass Communication. He and his family live in the city of Lancaster, where he can often be found working from his porch.

Additionally, Mueller has worked as the Marketing Coordinator in Central PA for Philly based radio station WXPN. He also spent several years as the Director of Media Resources for the Center for Parent/Youth Understanding, and spent 13 years as the Radio Curator for the Museum of Television & Radio (now the Paley Center for Media). He also spent a number of years on-air at various radio stations, and was an Instructor in the College of Communications at Penn State University. Ken is also an Adjunct Instructor of Marketing at Messiah College. He is also an adjunct at the Pennsylvania College of Art & Design, teaching continuing education classes in social media and inbound marketing.

Ken has written about radio, music, and a variety of other topics for a number of print and online publications. He has been interviewed by numerous local and national media outlets including CNN, FoxNews, USA Today, The New York Times, Time Magazine, and Readers Digest. Additionally, Ken is a big fan of Philadelphia sports, especially the Phillies and Eagles, as well as Penn State football. He also loves history, radio, and reading, and has rather eclectic musical tastes.

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Articles by Ken Mueller
The Importance of Your Website

The Importance of Your Website

Online Marketing

1

Step 1: Go to your website. Step 2: If you don’t have one, get one. Step 3: Return to Step 1 It’s 2012. Everything is online. Everyone is online. The... read more

Negative Comments, Trolls, and Understanding the Risks

Negative Comments, Trolls, and Understanding the Risks

Strategy

Just last week Oakland A’s pitcher Brandon McCarthy had the scare of a lifetime. The 29-year old saw his life flash before his eyes after one of his pitches was... read more

7 Non-Business Content Ideas for Generating Engagement

7 Non-Business Content Ideas for Generating Engagement

Content Marketing

Once someone creates a Facebook page for their business, or a business account on some other social network, something interesting happens: their brain suddenly switches gears and thinks of nothing... read more

It’s Website Tune-up Time

It’s Website Tune-up Time

Online Marketing

I’ve been taking a bit of a look at the topic of websites this week, from the importance of having a website to the basic elements that are essential for... read more

The Elements of an Effective Small Business Website

The Elements of an Effective Small Business Website

Online Marketing

2

Yesterday I talked about the importance of your website as the digital, online hub of your business. Also, there are still many businesses that either don’t have websites, or have... read more


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Of Cracker Jack, Cereal Boxes and Customer Expectations

Of Cracker Jack, Cereal Boxes and Customer Expectations

Customer Experience

I grew up in the 70s and have fond memories of getting a box of Cracker Jack. If you were anything like me, the food itself was good, but the... read more

Social Media: It’s Part Of Your Job

Social Media: It’s Part Of Your Job

Working with small businesses and non-profits can often be frustrating. Don’t get me wrong, I love working with them, but by nature, these businesses and organizations are owned and operated... read more

How Do You View Your Small Business?

How Do You View Your Small Business?

Strategy

The other day I was driving down Chestnut Street in Lancaster on my way home, muttering under my breath, silently hurling invective at the city and the work crews from... read more

Fantasy Customers vs. Real Customers

Fantasy Customers vs. Real Customers

Marketing

One of the most important roles that social media can play as part of your overall communications strategy is that of listening or monitoring. Brands can use social media to... read more

Facebook is Not a Strategy

Facebook is Not a Strategy

A local burger joint recently ran into some problems on their Facebook page. Apparently a number of customers weren’t happy with either the food or the service, and they voiced... read more

A Fresh Appreciation of Technology and the Internet

A Fresh Appreciation of Technology and the Internet

Tech & Gadgets

You may not have noticed, but I’ve been gone for three weeks. Oh, I’ve been around, but a few weeks ago I decided to take a week-long blogging sabbatical to... read more

The Real Promise (and Power) of Social Media

The Real Promise (and Power) of Social Media

There is so much that we take for granted in our lives, and it usually happens when something moves from being “new, shiny, and special” to being just another ubiquitous... read more

Small Business Customer Service Should be Proactive

Small Business Customer Service Should be Proactive

Customer Experience

The other day I was at my parents house when my mom called me in to the other room to look out the window. There had been a truck parked... read more

Business as Usual Won’t Cut it

Business as Usual Won’t Cut it

Strategy

Business as usual. When we utter that phrase in reference to our own business, it generally means that we are seeking some level of normalcy. It means something along the... read more

Facebook, Twitter, and the Power of Repetition

Facebook, Twitter, and the Power of Repetition

Repeat after me: Repetition is not a bad thing You can say that again! Small businesses using Facebook and Twitter are often hampered in their marketing efforts because of their... read more