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Profile: Ken Mueller

Ken Mueller is the proprietor of Inkling Media, with 30 years of experience in the media industry.

Ken is an Inbound Marketing Certified Professional, after graduating from Inbound Marketing University with honors. He is also a certified Inbound Marketing Educator. He has worked extensively in the radio industry as well as social media. Mueller has a Bachelor’s Degree in Broadcasting as well as graduate work in Mass Communication. He and his family live in the city of Lancaster, where he can often be found working from his porch.

Additionally, Mueller has worked as the Marketing Coordinator in Central PA for Philly based radio station WXPN. He also spent several years as the Director of Media Resources for the Center for Parent/Youth Understanding, and spent 13 years as the Radio Curator for the Museum of Television & Radio (now the Paley Center for Media). He also spent a number of years on-air at various radio stations, and was an Instructor in the College of Communications at Penn State University. Ken is also an Adjunct Instructor of Marketing at Messiah College. He is also an adjunct at the Pennsylvania College of Art & Design, teaching continuing education classes in social media and inbound marketing.

Ken has written about radio, music, and a variety of other topics for a number of print and online publications. He has been interviewed by numerous local and national media outlets including CNN, FoxNews, USA Today, The New York Times, Time Magazine, and Readers Digest. Additionally, Ken is a big fan of Philadelphia sports, especially the Phillies and Eagles, as well as Penn State football. He also loves history, radio, and reading, and has rather eclectic musical tastes.

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Articles by Ken Mueller
Storytelling: Everyone Has a Life, Even a Zombie

Storytelling: Everyone Has a Life, Even a Zombie

Strategy

I love to read, as well as watch compelling movies and television shows. Through Netflix I’ve been enjoying a number of shows that tell great stories. One of these is... read more

Generosity is More than Money: A Guide to Social Sharing

Generosity is More than Money: A Guide to Social Sharing

I woke up yesterday morning and logged onto Facebook, opened my email, signed on to Twitter, and checked my RSS feed. This is part of my normal routine, but for... read more

Promoting Events: Before, During, and After

Promoting Events: Before, During, and After

Strategy

This past weekend there was a lot going on here in Lancaster. It was First Friday, followed by the annual Fall ArtWalk. Then there was the annual Harvest Breakfast at... read more

Educating in the Round: A Call for Academic Collaboration

Educating in the Round: A Call for Academic Collaboration

As I write this I’m getting ready to head to one of my teaching gigs. I am an adjunct at two colleges and was brought on board to both of... read more

The Next Big Social Network

The Next Big Social Network

In my little corner of the world, we’re waiting for the next big social network. And by “my little corner” I mean those of us who work in the areas... read more


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Owning Your Mistakes and Being Human

Owning Your Mistakes and Being Human

Strategy

Yesterday morning I attempted to make oatmeal for myself for breakfast. I say attempted because I somehow messed it up. I undercooked the stuff and it was rather…grainy. I was... read more

Social Media and Our Shared Experiences

Social Media and Our Shared Experiences

1

When you think of the word “media” the first thing that probably comes to mind would be something along the lines of news or entertainment. But beyond that, while we... read more

Merry Christmas! (in September?)

Merry Christmas! (in September?)

Strategy

I was in a department store the other day and noticed the displays of winter jackets, parkas, snow boots, and scarves. The temperature outside was in the 80s and I... read more

Four Steps to Turning Your Small Business and Nonprofit Fans Into a Street Team

Four Steps to Turning Your Small Business and Nonprofit Fans Into a Street Team

Strategy

Yesterday morning I was leaving a meeting at a local coffee shop when I heard someone call out my name. I turned and saw someone getting out of a car,... read more

Pause Before You Post

Pause Before You Post

One of the first lessons that anyone needs to learn about social media, whether they are using it personally or for a business, is… Think before you speak Almost all... read more

Blog What You Love

Blog What You Love

Blogging can be incredibly important for small businesses and non-profits, but even if you understand the value, there’s still the issue of actually creating a strategy and getting your blog... read more

On Going Viral

On Going Viral

Content Marketing

1

As a marketing and communications professional in the digital realm, people come to me to help them market their businesses online. They’ll ask me to help them “market this” or... read more

The Grocery Store as Social Network

The Grocery Store as Social Network

Customer Experience

I’m not much of a shopper, but I really do enjoy grocery shopping. I’m not sure why, but I think part of it is the challenge of getting the best... read more

How Not to Launch a New Business, or How is Your Welcome Mat?

How Not to Launch a New Business, or How is Your Welcome Mat?

Online Marketing

One of the most important characteristics of any business is having a welcoming presence. When customers walk up to your doors, and perhaps come through your doors, do they feel... read more

Social Media and Small Business House Calls

Social Media and Small Business House Calls

Growing up in the early seventies I was at the tail end of an interesting time period in American culture and business. I remember getting sick and our family doctor... read more