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Profile: Ken Mueller

Storytelling: Everyone Has a Life, Even a Zombie
I love to read, as well as watch compelling movies and television shows. Through Netflix I’ve been enjoying a number of shows that tell great stories. One of these is... read more

Generosity is More than Money: A Guide to Social Sharing
I woke up yesterday morning and logged onto Facebook, opened my email, signed on to Twitter, and checked my RSS feed. This is part of my normal routine, but for... read more

Promoting Events: Before, During, and After
This past weekend there was a lot going on here in Lancaster. It was First Friday, followed by the annual Fall ArtWalk. Then there was the annual Harvest Breakfast at... read more

Educating in the Round: A Call for Academic Collaboration
As I write this I’m getting ready to head to one of my teaching gigs. I am an adjunct at two colleges and was brought on board to both of... read more

The Next Big Social Network
In my little corner of the world, we’re waiting for the next big social network. And by “my little corner” I mean those of us who work in the areas... read more

Owning Your Mistakes and Being Human
Yesterday morning I attempted to make oatmeal for myself for breakfast. I say attempted because I somehow messed it up. I undercooked the stuff and it was rather…grainy. I was... read more

Social Media and Our Shared Experiences
1When you think of the word “media” the first thing that probably comes to mind would be something along the lines of news or entertainment. But beyond that, while we... read more

Merry Christmas! (in September?)
I was in a department store the other day and noticed the displays of winter jackets, parkas, snow boots, and scarves. The temperature outside was in the 80s and I... read more

Four Steps to Turning Your Small Business and Nonprofit Fans Into a Street Team
Yesterday morning I was leaving a meeting at a local coffee shop when I heard someone call out my name. I turned and saw someone getting out of a car,... read more

Pause Before You Post
One of the first lessons that anyone needs to learn about social media, whether they are using it personally or for a business, is… Think before you speak Almost all... read more

Blog What You Love
Blogging can be incredibly important for small businesses and non-profits, but even if you understand the value, there’s still the issue of actually creating a strategy and getting your blog... read more

On Going Viral
1As a marketing and communications professional in the digital realm, people come to me to help them market their businesses online. They’ll ask me to help them “market this” or... read more

The Grocery Store as Social Network
I’m not much of a shopper, but I really do enjoy grocery shopping. I’m not sure why, but I think part of it is the challenge of getting the best... read more

How Not to Launch a New Business, or How is Your Welcome Mat?
One of the most important characteristics of any business is having a welcoming presence. When customers walk up to your doors, and perhaps come through your doors, do they feel... read more

Social Media and Small Business House Calls
Growing up in the early seventies I was at the tail end of an interesting time period in American culture and business. I remember getting sick and our family doctor... read more

