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Profile: Ken Mueller

Ken Mueller is the proprietor of Inkling Media, with 30 years of experience in the media industry.

Ken is an Inbound Marketing Certified Professional, after graduating from Inbound Marketing University with honors. He is also a certified Inbound Marketing Educator. He has worked extensively in the radio industry as well as social media. Mueller has a Bachelor’s Degree in Broadcasting as well as graduate work in Mass Communication. He and his family live in the city of Lancaster, where he can often be found working from his porch.

Additionally, Mueller has worked as the Marketing Coordinator in Central PA for Philly based radio station WXPN. He also spent several years as the Director of Media Resources for the Center for Parent/Youth Understanding, and spent 13 years as the Radio Curator for the Museum of Television & Radio (now the Paley Center for Media). He also spent a number of years on-air at various radio stations, and was an Instructor in the College of Communications at Penn State University. Ken is also an Adjunct Instructor of Marketing at Messiah College. He is also an adjunct at the Pennsylvania College of Art & Design, teaching continuing education classes in social media and inbound marketing.

Ken has written about radio, music, and a variety of other topics for a number of print and online publications. He has been interviewed by numerous local and national media outlets including CNN, FoxNews, USA Today, The New York Times, Time Magazine, and Readers Digest. Additionally, Ken is a big fan of Philadelphia sports, especially the Phillies and Eagles, as well as Penn State football. He also loves history, radio, and reading, and has rather eclectic musical tastes.

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Articles by Ken Mueller
The Problem with Scheduling Posts on Facebook and Twitter

The Problem with Scheduling Posts on Facebook and Twitter

Over the past few weeks I noticed a few things on Facebook and Twitter that bothered me a little, and showed that some businesses were being a little short sighted.... read more

A Public Service Announcement for Election Day

A Public Service Announcement for Election Day

Government & Politics

It’s election day and most of us will be preoccupied with voting, posting our thoughts on social media, and then watching as the results come in on television and online... read more

The Name Game: How Branding Has Changed

The Name Game: How Branding Has Changed

Branding

A version of this post originally appeared on Spin Sucks. What do you think when you hear Spike’s Salon & Spa? Joe’s Garage says one thing, but what about Fifi’s... read more

Random Acts of Awesomeness: Things That Make Your Business Stand Out

Random Acts of Awesomeness: Things That Make Your Business Stand Out

Strategy

I had something completely different planned for this space today, until I saw this particular image being shared on Facebook. In the aftermath of Hurricane Sandy, and the devastation in... read more

There Is No Social Media Utopia

There Is No Social Media Utopia

As I was walking Shadow yesterday morning, I was marveling at the beauty of the leaves on the trees as they change colors. Many of them had fallen as the... read more


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Halloween and Your Social Media Community

Halloween and Your Social Media Community

I love Halloween. Always have and probably always will, even though the Tylenol scares of the eighties and ensuing madness have pretty much stripped the holiday of much of it’s... read more

7 Social Media Tips from Orson Welles and War of the Worlds

7 Social Media Tips from Orson Welles and War of the Worlds

Image via Wikipedia A version of this post was originally published in 2010. One of the most famous broadcasts of all time is Orson Welles’ adaptation of H.G. Wells’ War... read more

Offline Strategies for Your Online Presence

Offline Strategies for Your Online Presence

Marketing

Earlier this week I did a little exercise with my undergrad students. First, I gave them a stack of magazines and newspapers and asked them to go through ads to... read more

If You Want Me To Care, Tell Me Your Story

If You Want Me To Care, Tell Me Your Story

Branding

Yesterday I had the privilege of taking my new friend, Boža from the Czech Republic, to a meeting with the owners of my favorite local coffee shop, Square One Coffee.... read more

Social Media and the Solution to Your Problems

Social Media and the Solution to Your Problems

My wife is trying to kill me. She recently read this book, French Women Don’t Get Fat, and apparently one of the reasons French women don’t get fat is because... read more

Facebook: Where Reasoned Political Thought Goes To Die

Facebook: Where Reasoned Political Thought Goes To Die

Government & Politics

1

Based on anecdotal evidence I’ve had a hunch about Facebook and political posts, so I decided to put my hunch to the test. As I’ve watched my newsfeed, I’ve noticed... read more

Stop Trying To Game Facebook’s Edgerank

Stop Trying To Game Facebook’s Edgerank

3

I noticed something really annoying on Facebook this past week. Surprisingly, it had nothing to do with politics. Go figure. Over the past few days a lot of businesses have... read more

The Privacy Problem – Living Our Lives Online

The Privacy Problem – Living Our Lives Online

We’re at a bit of a crossroads here on the Internet. Technology is advancing at an amazingly rapid pace, and we, the users, are having a hard time keeping up.... read more

World Food Day: From Hunger to Hope

World Food Day: From Hunger to Hope

Trends & News

  This morning when I got up I had a few cups of coffee and grabbed something to eat out of the fridge. It wasn’t a big deal. I knew... read more

Traditional Media’s Role in the Adoption and Survival of Social Media

Traditional Media’s Role in the Adoption and Survival of Social Media

Last week I wrote about the Next Big Social Network, and how those of us in the business are keeping our eyes open, while the general public really doesn’t care.... read more