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Profile: Ken Mueller

How Much Marketing is Too Much for Your Small Business or Nonprofit?
I was talking to a nonprofit client the other day about the end of the year rush for fundraising. Like most nonprofits, this organization has several specifically targeted year end... read more

5 Truths About Communities
1It’s another one of those online, social media buzzwords: community. We talk about online communities as if they’re the holy grail of social media marketing. We are told to join... read more

Taking a Look at Your Business From the Outside In
Each morning when we take Shadow for his two mile walk we pass this massive building, The Long Home. Opened in 1905 as a home for, “respectable persons, from the... read more

Google is Your Business’s Friend: Use it!
I’m not sure if you’ve heard, but there’s this wonderful thing called the Internet. And there’s this thing on the Internet called Google. If you want any sort of information... read more

Sentiment Analysis: What Do Your Customers Think of Your Business?
One of the first things I’ll do before even meeting with a prospective client is a little bit of homework. One of the things I’ll do is a quick sentiment... read more

Traditions, Connections, and Your Business
Last night my family and I watched the lighting of the Christmas tree at Rockefeller Center on television. Generally kind of a cheesy program featuring has-beens and lightweight pop stars... read more

Post This, or Facebook Will Own Your Soul…and Your Kids…and Your House…
Have you ever purchased a ticket to a Major League baseball game or other sporting event? If so, have you ever read the small print on the back? Probably not,... read more

What Matters Most?
Each year I typically write a special post for Black Friday, and post it on the actual Black Friday, the day after Thanksgiving here in the U.S. It’s called Black... read more

Having a Spirit of Gratitude
Yesterday as I was working, a message popped up on my G-chat. It was a friend who I’ve only met in person once or twice, but what she said took... read more

The Fourth Wave of Social Media
Like any thing else, social media is growing up and has been progressing through different stages or waves. One could certainly parse it down further and come up with more... read more

The Importance of Being Random
I’ve been known to be random. Quite random, in fact. On Facebook, Twitter, and even here on the blog. Oh, and in real live face to face conversation. You never... read more

The Three Things Marketers Keep Forgetting About Facebook
One of the biggest discussions in the social media and marketing world the past few weeks has centered around Facebook’s algorithmic changes to EdgeRank, the percentage of posts that users... read more

Facebook Prompts: A Potentially Good Idea that Businesses Should Model
On Halloween, Facebook stepped out of itself and actually got a little social. Go figure. Normally when you log in to Facebook you are greeted with the typical status update... read more

The Problem with Scheduling Posts on Facebook and Twitter
Over the past few weeks I noticed a few things on Facebook and Twitter that bothered me a little, and showed that some businesses were being a little short sighted.... read more

A Public Service Announcement for Election Day
It’s election day and most of us will be preoccupied with voting, posting our thoughts on social media, and then watching as the results come in on television and online... read more

