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Profile: Ken Mueller

Ken Mueller is the proprietor of Inkling Media, with 30 years of experience in the media industry.

Ken is an Inbound Marketing Certified Professional, after graduating from Inbound Marketing University with honors. He is also a certified Inbound Marketing Educator. He has worked extensively in the radio industry as well as social media. Mueller has a Bachelor’s Degree in Broadcasting as well as graduate work in Mass Communication. He and his family live in the city of Lancaster, where he can often be found working from his porch.

Additionally, Mueller has worked as the Marketing Coordinator in Central PA for Philly based radio station WXPN. He also spent several years as the Director of Media Resources for the Center for Parent/Youth Understanding, and spent 13 years as the Radio Curator for the Museum of Television & Radio (now the Paley Center for Media). He also spent a number of years on-air at various radio stations, and was an Instructor in the College of Communications at Penn State University. Ken is also an Adjunct Instructor of Marketing at Messiah College. He is also an adjunct at the Pennsylvania College of Art & Design, teaching continuing education classes in social media and inbound marketing.

Ken has written about radio, music, and a variety of other topics for a number of print and online publications. He has been interviewed by numerous local and national media outlets including CNN, FoxNews, USA Today, The New York Times, Time Magazine, and Readers Digest. Additionally, Ken is a big fan of Philadelphia sports, especially the Phillies and Eagles, as well as Penn State football. He also loves history, radio, and reading, and has rather eclectic musical tastes.

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Articles by Ken Mueller
How Much Marketing is Too Much for Your Small Business or Nonprofit?

How Much Marketing is Too Much for Your Small Business or Nonprofit?

Marketing

I was talking to a nonprofit client the other day about the end of the year rush for fundraising. Like most nonprofits, this organization has several specifically targeted year end... read more

5 Truths About Communities

5 Truths About Communities

1

It’s another one of those online, social media buzzwords: community. We talk about online communities as if they’re the holy grail of social media marketing. We are told to join... read more

Taking a Look at Your Business From the Outside In

Taking a Look at Your Business From the Outside In

Strategy

Each morning when we take Shadow for his two mile walk we pass this massive building, The Long Home. Opened in 1905 as a home for, “respectable persons, from the... read more

Google is Your Business’s Friend: Use it!

Google is Your Business’s Friend: Use it!

Strategy

I’m not sure if you’ve heard, but there’s this wonderful thing called the Internet. And there’s this thing on the Internet called Google. If you want any sort of information... read more

Sentiment Analysis: What Do Your Customers Think of Your Business?

Sentiment Analysis: What Do Your Customers Think of Your Business?

Marketing

One of the first things I’ll do before even meeting with a prospective client is a little bit of homework. One of the things I’ll do is a quick sentiment... read more


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Traditions, Connections, and Your Business

Traditions, Connections, and Your Business

Strategy

Last night my family and I watched the lighting of the Christmas tree at Rockefeller Center on television. Generally kind of a cheesy program featuring has-beens and lightweight pop stars... read more

Post This, or Facebook Will Own Your Soul…and Your Kids…and Your House…

Post This, or Facebook Will Own Your Soul…and Your Kids…and Your House…

Have you ever purchased a ticket to a Major League baseball game or other sporting event? If so, have you ever read the small print on the back? Probably not,... read more

What Matters Most?

What Matters Most?

Trends & News

Each year I typically write a special post for Black Friday, and post it on the actual Black Friday, the day after Thanksgiving here in the U.S. It’s called Black... read more

Having a Spirit of Gratitude

Having a Spirit of Gratitude

Strategy

Yesterday as I was working, a message popped up on my G-chat. It was a friend who I’ve only met in person once or twice, but what she said took... read more

The Fourth Wave of Social Media

The Fourth Wave of Social Media

Like any thing else, social media is growing up and has been progressing through different stages or waves. One could certainly parse it down further and come up with more... read more

The Importance of Being Random

The Importance of Being Random

Strategy

I’ve been known to be random. Quite random, in fact. On Facebook, Twitter, and even here on the blog. Oh, and in real live face to face conversation. You never... read more

The Three Things Marketers Keep Forgetting About Facebook

The Three Things Marketers Keep Forgetting About Facebook

One of the biggest discussions in the social media and marketing world the past few weeks has centered around Facebook’s algorithmic changes to EdgeRank, the percentage of posts that users... read more

Facebook Prompts: A Potentially Good Idea that Businesses Should Model

Facebook Prompts: A Potentially Good Idea that Businesses Should Model

On Halloween, Facebook stepped out of itself and actually got a little social. Go figure. Normally when you log in to Facebook you are greeted with the typical status update... read more

The Problem with Scheduling Posts on Facebook and Twitter

The Problem with Scheduling Posts on Facebook and Twitter

Over the past few weeks I noticed a few things on Facebook and Twitter that bothered me a little, and showed that some businesses were being a little short sighted.... read more

A Public Service Announcement for Election Day

A Public Service Announcement for Election Day

Government & Politics

It’s election day and most of us will be preoccupied with voting, posting our thoughts on social media, and then watching as the results come in on television and online... read more