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Profile: Ken Mueller

Ken Mueller is the proprietor of Inkling Media, with 30 years of experience in the media industry.

Ken is an Inbound Marketing Certified Professional, after graduating from Inbound Marketing University with honors. He is also a certified Inbound Marketing Educator. He has worked extensively in the radio industry as well as social media. Mueller has a Bachelor’s Degree in Broadcasting as well as graduate work in Mass Communication. He and his family live in the city of Lancaster, where he can often be found working from his porch.

Additionally, Mueller has worked as the Marketing Coordinator in Central PA for Philly based radio station WXPN. He also spent several years as the Director of Media Resources for the Center for Parent/Youth Understanding, and spent 13 years as the Radio Curator for the Museum of Television & Radio (now the Paley Center for Media). He also spent a number of years on-air at various radio stations, and was an Instructor in the College of Communications at Penn State University. Ken is also an Adjunct Instructor of Marketing at Messiah College. He is also an adjunct at the Pennsylvania College of Art & Design, teaching continuing education classes in social media and inbound marketing.

Ken has written about radio, music, and a variety of other topics for a number of print and online publications. He has been interviewed by numerous local and national media outlets including CNN, FoxNews, USA Today, The New York Times, Time Magazine, and Readers Digest. Additionally, Ken is a big fan of Philadelphia sports, especially the Phillies and Eagles, as well as Penn State football. He also loves history, radio, and reading, and has rather eclectic musical tastes.

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Articles by Ken Mueller
5 Types of Videos You Can Create for Your Customers

5 Types of Videos You Can Create for Your Customers

Digital Marketing

When it comes content marketing for your business, there are a lot of different ways you can go. Blogging is obviously one of the most popular, but there are also... read more

5 Ways to Have Fun With Your Blog Readers

5 Ways to Have Fun With Your Blog Readers

Many businesses still don’t have blogs. Many of those who do blog, don’t do a very good job of it. And of course there are those who create great content,... read more

5 Things I Wish Small Businesses Understood About Social Media

5 Things I Wish Small Businesses Understood About Social Media

1

Over the years I’ve worked with a lot of small businesses and nonprofits. I’ve submitted all sorts of proposals to work with even more, only to have them rejected or... read more

5 Lesser Known Social Networks To Consider For Your Business

5 Lesser Known Social Networks To Consider For Your Business

1

Social media. We know all about the big networks. Ask anyone to name a social network, and you’ll most likely hear them say, “Facebook” or perhaps, “Twitter.” And if you... read more

5 Things Small Businesses Need to Know About Customers and Smartphones

5 Things Small Businesses Need to Know About Customers and Smartphones

Small Business

As cellphone technology advances and becomes more affordable, small businesses are starting to take notice. Or at least they should be. The fact is, many small business owners are smartphone... read more


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5 Non-Traditional and Creative Resources for Nonprofit Donations

5 Non-Traditional and Creative Resources for Nonprofit Donations

Strategy

One of the most daunting tasks that nonprofits face is that of raising funds, and maintaining that fund base, so that they can continue to do the work for which... read more

5 Ways Small Businesses Can Use Pinterest

5 Ways Small Businesses Can Use Pinterest

The rapid growth of Pinterestwas one of the big social media stories of 2012, and by all accounts, the platform is continuing to see strong growth in the first half... read more

Every Tweet Tells a Story

Every Tweet Tells a Story

Yesterday morning while walking Shadow I took notice of some of the bumper stickers on the cars I was passing. It was a rather interesting array of sentiments and loyalties,... read more

5 Reasons to Use List Posts on Your Blog: An Experiment for the Month of May

5 Reasons to Use List Posts on Your Blog: An Experiment for the Month of May

The month of May is going to be an experimental month here on the blog. It is the fifth month, and of course some of you will be making a... read more

The New MySpace: JT’s Folly

The New MySpace: JT’s Folly

Dear Justin Timberlake, Yawn. Seriously. That’s the best I can muster for your new MySpace. Why? Well, it has nothing to do with the interface. It’s pretty darn slick looking.... read more

The Meme’s the Thing

The Meme’s the Thing

Marketing

Memes are a big deal these days. You can’t go on Facebook without seeing a new version of the Grumpy Cat, or the Most Interesting Man in the World, or... read more

The Importance of Monitoring Your Brand (and Yourself) Online

The Importance of Monitoring Your Brand (and Yourself) Online

Branding

2

The other day I died. I felt OK. I got out of bed, fed the dog, and logged on to check my email. After deleting the irrelevant ones (which was... read more

Oh the Humanity! Big Data, Automation, and Social Media

Oh the Humanity! Big Data, Automation, and Social Media

Big Data

In my very first paid job in radio, back in the 80′s, I did overnights at a pair of stations in Western PA. Our FM station was automated, and while... read more

Show Your Customers the Way

Show Your Customers the Way

Customer Experience

I had a pretty unexpected, yet very cool, experience this past weekend. I was taking my son across town to Millersville University’s Admitted Student Expo, because he will be attending... read more

Positioning Your Blog Content to Get it Read and Shared

Positioning Your Blog Content to Get it Read and Shared

There are a lot of posts written about how to properly title your blog post. No matter how great your content is, it’s often the title that draws people in.... read more