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Profile: Katja Schroeder

2 Things B2B Companies Can Gain From the World’s Most Valuable Brand for their Marketing
2In the recent 13th Annual “Best Global Brands” report by Interbrand, the top 100 most valuable brands were revealed. It is not surprising that Coke remains the top global brand... read more

The Art of Communicating Sustainability
After 100 days dOCUMENTA (13) just closed its doors in Kassel, Germany. Held every five years, the dOCUMENTA is one of the world’s largest contemporary art exhibitions. This year’s festival... read more

The 5 Marketing Mistakes Great Businesses Avoid
It is official. What you don’t know about Marketing can hurt you ̶ and your business. Unfortunately the business world is littered with companies that jeopardize their long-term viability in... read more

