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Profile: Katja Schroeder

Katja Schroeder developed award-winning communications programs for  companies in North America, Europe and Asia. She has lived in five countries and has embarked on a life-long journey to learn Chinese.  A Technophile, Katja founded Expedition PR to help emerging technology players gain global market recognition. One of her areas of interest is how technology enables sustainability.

Katja holds a M.A. in Communications and Business Administration from the Freie Universitaet Berlin, Germany, and a M.A. in Communications and Information Sciences from CELSA, Sorbonne, Paris, France.  She published a study about the media’s use of online tools in “Transnational Communications” (European Federation of PR professionals/FU Berlin: 2000) and co-authored a chapter on global corporate communications in “Reputation Management” (John Doorley/Helio Fred Garcia: 2010). She is also an Adjunct Professor at St Francis College.

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Articles by Katja Schroeder
2 Things B2B Companies Can Gain From the World’s Most Valuable Brand for their Marketing

2 Things B2B Companies Can Gain From the World’s Most Valuable Brand for their Marketing

B2B Marketing

2

In the recent 13th Annual “Best Global Brands” report by Interbrand, the top 100 most valuable brands were revealed.  It is not surprising that Coke remains the top global brand... read more

Soil-erg“, a work by the U.S. artist Claire Pentecost, at dOCUMENTA (13) photo: Katja Schroeder

The Art of Communicating Sustainability

Travel & Leisure

After 100 days dOCUMENTA (13)  just closed its doors in Kassel, Germany.  Held every five years, the dOCUMENTA is one of the world’s largest contemporary art exhibitions. This year’s festival... read more

The 5 Marketing Mistakes Great Businesses Avoid

The 5 Marketing Mistakes Great Businesses Avoid

Marketing

It is official. What you don’t know about Marketing  can hurt you  ̶  and your business. Unfortunately the business world is littered with companies that jeopardize their long-term viability in... read more


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