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Profile: Kate Rose
Articles by Kate Rose
Writing for Social Media
If you’re creating written social media content for an organisation, one of the biggest challenges is getting the “tone” right. Conveying your message creatively requires a completely different approach to... read more
How Often Should I Tweet for Business?
Almost every client we work with raises the question, at some point, of how frequently they “should” be tweeting, posting to Facebook or updating their other social networks. It’s another... read more
Social Media Courses Are Not All the Same
A social media course is a social media course, no? Um…..No. In the last couple of months we’ve been particularly busy with social media training, as more and more organisations... read more
Take Your Business Blogging to the Next Level
We’ve written before about the benefits of business blogs, and why we’re big fans of getting a blog properly integrated into your website. Previously, the key benefits of blogging were... read more
3 Reasons You Shouldn’t Quit Social Media in 2013
A recent article in the (generally excellent) Forbes online has been doing the rounds in our Twitter timeline, giving three reasons for going cold turkey on social media. We’re not... read more
Four Lessons In Twitter Brilliance…From An Unexpected Source
Never thought i’d see the day, but this week’s blog is all about social media superstar technique…as demonstrated by the public sector. Solihull Police’s Twitter account came to our attention... read more
UK Social Media Statistics for 2013
1We know that lots of you found our social media statistics roundup for last year really useful in planning your marketing and writing business cases, so here’s an updated version... read more
2013 Social Media Trends
2In 2013, crazed men in suits will stare in panic at social networks… While we polish off the last mince pies of 2012, now is the time for a review... read more
Five Cheap Facebook Tricks (That Audiences Sometimes Love….)
This post is coming to you courtesy of inspiration from the funniest and most feared (by marketers) page on Facebook – Condescending Corporate Brand Page. They do a great job... read more
Mixed Picture for UK FTSE-100 Companies on Social Media – And How it Affects Their Share Price
Earlier this week, digital strategy and analytics agency Sociagility emailed us their latest benchmarking report. The report examines the activity of UK FTSE-100 corporates in social media, and finds some... read more
How to Spot a Twitter or Facebook Hoax
(Learning for today: “hoax” is one of those words that looks increasingly wrong, the longer you look at it. Go on, try it….see?!) Hoax posts or tweets are increasingly common,... read more
Is User Education Now a Key Part of Marketing?
Back in the day, we put our adverts in the local paper or on TV, and the call to action was simple. Pick up the phone. Look at a website.... read more
Three Reasons Why LinkedIn Just Got a Lot More Interesting
3Here’s a confession: for a while there, I was really bored with LinkedIn. It hadn’t really evolved much since the launch; most people seemed to be sticking a glorified CV... read more
Pinterest Business Pages Launched
Want a Pinterest page for your business? Until now, there’s only been one kind of account on Pinterest, but that’s just changed. There’s now a Pinterest Business home page, which... read more
Stamping out Hashtag Abuse
1It’s been a while since we made use of the Soapbox, but a lot of very badly used hashtags in our Twitter stream this week has inspired us to get... read more
