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Profile: Kate Rose

I am a co-founder and Director at Rose McGrory Social Media, a specialist social media agency providing social media training, social media consultancy and social media management.

We're based between London, East Anglia and the Midlands, and work with a wide range of clients including the Leisure, Professional Services, Arts & Events Marketing, Environmental, and Not-for-profit sectors.

Our pet hate is "smoke and mirrors" online marketing - second only to "social media experts" who are suspiciously invisible online, but great at taking your money. We're determined that our clients will understand the logic behind what we do (or teach them to do), even if it does reveal that we're not magicians after all!

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Articles by Kate Rose
Pinterest’s New “Interest” Function And How You Can Use It

Pinterest’s New “Interest” Function And How You Can Use It

Visual loveliness-fest Pinterest just keeps going from strength to strength. Like all the social media sites, they’re constantly looking for ways to make the user experience more compelling – to... read more

Why Facebook Business Pages Are No Longer a Free Lunch

Why Facebook Business Pages Are No Longer a Free Lunch

It’s not entirely true that there’s no such thing as a free lunch: sometimes there is, just usually not for very long. And so it’s proven with Facebook. In the... read more

UK Social Media Statistics for 2014

UK Social Media Statistics for 2014

Welcome to our third annual roundup of statistics for social media use in the UK. The UK Social Media Landscape for 2014 As in previous years, this post is written... read more

Twitter Advertising for UK Small Businesses is Here!

Twitter Advertising for UK Small Businesses is Here!

Up until a few weeks ago, if you clicked on the UK Twitter business centre links to enquire about advertising and then admitted to a budget of less than $5,000... read more

Social Media Policies: Empower, Don’t Restrict

Social Media Policies: Empower, Don’t Restrict

In our second article looking at the cultural challenges which social media poses to an organisation, we’re looking at guidelines, policies and empowerment: how to allow your employees to interact... read more


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Overcoming a Fear of Social Media

Overcoming a Fear of Social Media

This is the second post in our “social media and organisational culture” series – for the introductory post, click here. This week, we’re going to look at the Fear Factor:... read more

3 Big Signs Your Organization Will Struggle to Use Social Media

3 Big Signs Your Organization Will Struggle to Use Social Media

As we’ve said many times before, the biggest challenges around leveraging social media in a professional role are not technical. They are strategic, cultural, and creative. This is a topic... read more

Why the Facebook Rule Change Could Help You Waste Money and Build a Useless Audience

Why the Facebook Rule Change Could Help You Waste Money and Build a Useless Audience

Facebook’s hefty Page Terms have been an ongoing source of annoyance for many business marketers. They were Small Print personified, and often seemed to contain rules for the sake of... read more

Vine and Instagram – A Quick Guide for Business Users

Vine and Instagram – A Quick Guide for Business Users

Strategy

What are Vine and Instagram? They’re relatively new content creation platforms which are almost entirely visual. Instagram offers both still photograph and short video capability, while Vine is video only.... read more

What the Latest Facebook News Feed Changes Mean For Your Business

What the Latest Facebook News Feed Changes Mean For Your Business

Another day, another Facebook tweak! Last week, Facebook announced a number of changes to the way that the Newsfeed works. This time, it won’t look any different; but the coding... read more

Uh Yes, You WILL Be Providing Customer Service on Facebook

Uh Yes, You WILL Be Providing Customer Service on Facebook

1

“But, Facebook’s not a customer service channel for us…” What was your primary reason for being on Facebook? For most organisations, it’s all about visibility and reach – selling more,... read more

Wow Your B2B Prospects With Social Selling

Wow Your B2B Prospects With Social Selling

B2B Marketing

Every private sector organisation has to sell, in some form, if they’re going to survive. Business to business selling can be one of the most complex and subtle processes around,... read more

Managing Your Social Media Efficiently

Managing Your Social Media Efficiently

…Or, How Not To Let Twitter Steal Your Day. We’ve all done it, right? Arrived in the office with great intentions to power through the “to do” list, but done... read more

Integrating Social Media And Your Website

Integrating Social Media And Your Website

Your social media presence is an integral part of how your company presents itself online. So, if you have anything more than the most passing of relationships with a client... read more

Writing for Social Media

Writing for Social Media

If you’re creating written social media content for an organisation, one of the biggest challenges is getting the “tone” right. Conveying your message creatively requires a completely different approach to... read more