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Profile: Kate Rose

I am a co-founder and Director at Rose McGrory Social Media, a specialist social media agency providing social media training, social media consultancy and social media management.

We're based between London, East Anglia and the Midlands, and work with a wide range of clients including the Leisure, Professional Services, Arts & Events Marketing, Environmental, and Not-for-profit sectors.

Our pet hate is "smoke and mirrors" online marketing - second only to "social media experts" who are suspiciously invisible online, but great at taking your money. We're determined that our clients will understand the logic behind what we do (or teach them to do), even if it does reveal that we're not magicians after all!

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Articles by Kate Rose
The ONE Thing You Must Do On Facebook As A Local Business

The ONE Thing You Must Do On Facebook As A Local Business

There’s a really helpful research piece recently released by US Agency GO Digital, looking at a number of aspects of increasing sales through Facebook – we’ve put a link in... read more

Employee Advocacy: The Ultimate Social Media Strategy

Employee Advocacy: The Ultimate Social Media Strategy

The problem of developing the right approach for a company to be effective on social media is one we’ve touched on several times – if you’ve not already read them,... read more

What Is LinkedIn? The Basics Your Business Needs To Know

What Is LinkedIn? The Basics Your Business Needs To Know

Last week, Claire presented to members of the Cambridgeshire chamber of commerce on the subject of social media and its implications for HR professionals. Of all the social media platforms,... read more

Is Your Twitter Account Sending Spam Messages? Here’s How To Stop It

Is Your Twitter Account Sending Spam Messages? Here’s How To Stop It

We’ve seen another outbreak of spam messages from accounts we follow on Twitter this morning – this time, it’s the usual “make millions of pounds working from home” type tweet,... read more

Facebook Cracks Down on Clickbait Headlines

Facebook Cracks Down on Clickbait Headlines

Fed up with seeing those blatant clickbait headlines in your Facebook news feed? You know, the “this cute kitten / starving puppy was attacked/ rescued / cuddled by a baby... read more

Why Everybody* Hates LinkedIn**, and What They Could Do About It

Why Everybody* Hates LinkedIn**, and What They Could Do About It

*Almost everybody. Click-drones in spam-farms and obsessive seekers after vast networks of people who don’t care about them, don’t count. ** Maybe “hates” is too strong a word, but definitely... read more

Facebook Pages vs Facebook Groups – What’s Right for Your Business?

Facebook Pages vs Facebook Groups – What’s Right for Your Business?

In today’s post, we’re going to look at the REAL differences between using a Facebook Group and using a Facebook Page for your business. Not just what Facebook says about... read more

3 Reasons Social Media is a Massive Headache for Marketing Managers

3 Reasons Social Media is a Massive Headache for Marketing Managers

We’re all for trumpeting the new opportunities that social media has created for business marketing; there’s never been anything remotely as large and accessible in the whole of marketing history... read more

Finding Your Voice: Can a Company Ever Be Social?

Finding Your Voice: Can a Company Ever Be Social?

We’ve written before about the fact that the cultural challenges of addressing social media are, for most larger companies, far greater than the technical issues. This was something which came... read more

Page Reach Throttled? Get Over It. 3 Reasons Why Facebook Marketing is Still a Bargain

Page Reach Throttled? Get Over It. 3 Reasons Why Facebook Marketing is Still a Bargain

There’s been plenty of coverage over the last few months about the massive decline in Facebook Pages’ organic reach. In case you missed it: If a page with 5,000 Likers... read more

What Does Social Media Management Cost?

What Does Social Media Management Cost?

When we started Rose McGrory, our intention was that most of the work we do would be outsourced management; helping SME type businesses, or other smaller organisations, get up and... read more

Pinterest’s New “Interest” Function And How You Can Use It

Pinterest’s New “Interest” Function And How You Can Use It

Visual loveliness-fest Pinterest just keeps going from strength to strength. Like all the social media sites, they’re constantly looking for ways to make the user experience more compelling – to... read more

Why Facebook Business Pages Are No Longer a Free Lunch

Why Facebook Business Pages Are No Longer a Free Lunch

It’s not entirely true that there’s no such thing as a free lunch: sometimes there is, just usually not for very long. And so it’s proven with Facebook. In the... read more

UK Social Media Statistics for 2014

UK Social Media Statistics for 2014

Welcome to our third annual roundup of statistics for social media use in the UK. The UK Social Media Landscape for 2014 As in previous years, this post is written... read more

Twitter Advertising for UK Small Businesses is Here!

Twitter Advertising for UK Small Businesses is Here!

Up until a few weeks ago, if you clicked on the UK Twitter business centre links to enquire about advertising and then admitted to a budget of less than $5,000... read more