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Profile: Kassia Gardner
Articles by Kassia Gardner
Why Bother Paying a Professional Copywriter?
1I had an interesting conversation with a fellow copywriter the other day, “How do you respond when a client rewrites your copy?” I tend to have a variety of responses:... read more
Improving Your Calls to Action
Whether you’re writing a leaflet, website, blog, social media post or eNewsletter are you thinking about your call to action? A call to action is a way for you to... read more
The Opening Line
How do I know if I’ve wrote a good email subject line? It’s one of my frequently asked questions, how do I know if I’ve wrote a good subject line?... read more
Maximise Your Email Marketing: Tip 4
This post is my latest in a series of posts about maximising your email marketing and is all about segmenting your email marketing list. When it comes to maximising your... read more
Maximise Your Email Marketing: Tip 3
This is the third in a series of posts about maximising your email marketing, and this week I’m going to talk about how you can make life easier for yourself... read more
Practical Ideas for Email Marketing
I recently posted about how you can use email marketing to grow your business. So to get you thinking about how you can use email marketing to grow your business... read more
Email Marketing: Getting the Subject Line Right
1One of the most important elements in getting your email opened is the subject line. It’s your first, and perhaps only, opportunity to grab your recipient’s interest. I receive several... read more
The Best Times to Send Emails [Infographic]
There’s no doubt that many businesses are in love with social media as means to promote their business. However despite the growth of social media, email remains a key and... read more
Using Email Marketing to Grow Your Business in 2013
If you’ve read my blog post about re-branding myself then you’ll know that although I will still be taking on projects involving copywriting for websites, brochures, flyers, etc I’m going... read more
Write a Great Strapline for Your Business
I was at one of my regular networking meetings, Grow Your Business, last week and the training section was on delivering our one minute better. One of the things that... read more
5 Ways to Improve Your Sales Emails
Are you about to send out a sales email? In that case stop! Don’t hit send just yet, read these five ways to improve your sales email and get a... read more
Writing Your First Website?
One of the first questions I ask when a client asks me to write their website is, “How many pages?” It’s a fairly obvious question but quite often it highlights... read more
31 Blogging Tips
Throughout July I posted blogging tips on Twitter. If you’ve missed any of these then below is the full list. 1st of a month of #bloggingtips: Don’t use Uncategorised. Create... read more
Why Guest Blogging Must be Part of your Blogging Strategy [infographic]
2Guest blogging should be part of your marketing plan if you’re already blogging for your business. So have you considered guest blogging/guest posting as part of your blogging strategy? If... read more
Small Business Blogs: Who are You Writing For?
2As a small or micro business owner you know that business blogging is good for business. This knowledge is supported by a by a study by Hubspot which showed that... read more
