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Profile: Justin Amendola

Justin Amendola is a VP, Global SMB Digital Strategy at Pitney Bowes. In his current role, Justin helps Pitney Bowes identify and meet the needs of small businesses that rely on regular communications to get customers, improve customer satisfaction and transact with customers. This includes regular posts on the pbSmart™ Essentials website, a resource center designed to provide customer communications tools and advice that businesses can use to build stronger, more profitable relationships.

Justin Amendola has an MBA from Columbia Business School and 15 years of integrated marketing experience in the B2B and B2C realms. He openly welcomes comments and feedback on his articles, as well as suggestions for future topics. As a side interest, Justin is involved with a group of entrepreneurs who are developing a lifestyle/entertainment application. This experience adds an extra layer of firsthand knowledge to Justin's articles about small business.

Justin invites readers to connect with him via the social networks listed below.

 

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Articles by Justin Amendola
QR Code Marketing: 2 Case Studies

QR Code Marketing: 2 Case Studies

Marketing

By now, it is extremely clear that QR codes are growing in stature within integrated marketing programs. When used correctly, QR codes offer an innovative way to promote your product... read more

What Zappos.com Can Teach You about Turning Customers into Mega Fans

What Zappos.com Can Teach You about Turning Customers into Mega Fans

Strategy

Small businesses have a big advantage over their super-sized competitors – the ability to have more one-on-one interactions with customers. Many small businesses try to differentiate themselves based on this... read more

Lessons from the Top 5 Mobile Commerce QR Code Campaigns of Q1 2012

Lessons from the Top 5 Mobile Commerce QR Code Campaigns of Q1 2012

Mobile & Apps

2

Mobile Commerce Daily recently revealed its Top 5 Mobile Commerce-Enabled QR Campaigns from the first three months of 2012. To qualify for the top five, each campaign needed to feature... read more


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