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Profile: Julia Campbell
Articles by Julia Campbell
5 Content Ideas When You Have Nothing to Write/Post/Tweet About
2As a marketing-savvy nonprofit professional, you know you need to create compelling content each and every day for your various online profiles – Facebook, Twitter, Google+, blog, email newsletter, etc.... read more
Nonprofits: Don’t Put All Your Eggs Into the Online Giving Basket – Yet
Each year nonprofit software provider Blackbaud Inc. analyzes $8 billion worth of U.S. charitable gifts to 3,000 nonprofits and releases their Charitable and Online Giving Index. This tool is very helpful for nonprofits... read more
3 Simple Social Media Tips To Make Your Fans And Followers Love You
Does this sound like you? You dutifully post every day on two or more social media profiles for your organization. You try to follow the 80/20 rule (no more than... read more
Facebook’s Newest Announcement – What It Is and What It Means
When I was looking for a pediatric dentist, I turned to Facebook. I didn’t Google “Pediatric Dentist Beverly”. I didn’t use the business Yellow Pages (which I depressingly still get... read more
7 Reasons Your Nonprofit Facebook Page Has No Fans
“We have a mailing list of about 2,500 people and we are well-known in the community. But no one likes our Facebook Page!” “We do such great work! Why don’t... read more
Don’t Be Afraid To “Think Small” On Social Media
Much has been written about the importance of creating, testing and measuring large scale, all-encompassing social media strategies for nonprofits. Creating a plan and a strategy for your social media efforts is certainly important. But... read more
10 Ways to Thank and Recognize Your Donors Using Social Media
2In 2013, nonprofit digital marketing efforts will continue to focus on using social media tools to raise awareness for organizations and causes, to promote events and to fundraise. However, from what... read more
13 Nonprofit Social Media New Year’s Resolutions for 2013
2The end of the year is a time for reflection, for relaxation and for introspection. In the fast-paced, minute-to-minute, rapidly-changing world of social media, taking the time to see the... read more
Congress Is On Instagram – Why Isn’t Your Nonprofit?
2What was once a bastion for teens and the tech-savvy to share photos of their feet at the beach, food porn and tall buildings shot from interesting angles, Instagram has now attracted a new... read more
The Fallacy of “Declaring Your Personal Copyright” on Facebook
Have you seen this cut-and-paste status update in your News Feed today? In response to the new Facebook guidelines I hereby declare that my copyright is attached to all of... read more
Is Facebook Ruining Facebook?
In yesterday’s The Huffington Post, notorious Facebook criticizer Mark Cuban, Owner of the Dallas Mavericks and Chairman of HDNet, wrote a provocative post – “What I Really Think of Facebook”. In... read more
How Groupon and LivingSocial are Raising Millions for Charity Using Social Media
Daily Deal sites have been getting slammed in the press, in the stock market and from businesses who claim they are destroying certain industries. The pros of using a Daily Deal site to grow your... read more
Pinning for Good: How UNICEF Uses Pinterest to Raise Awareness and Raise Funds
2If you are like me, you have become hopelessly addicted to Pinterest. The uses, both personal and for business, are endless. Pin expensive, sparkly shoes andbags! Pin ideas for your Christmas party! Pin ideas for your child’s bedroom!... read more
An Example of Using Email Marketing to Get More Facebook Likes
Email marketing is a necessary tool in any effective marketing toolkit. When used correctly, business and nonprofit professionals can use their email lists to grow their social media communities. Here... read more
The Reality Check All Facebook Pages Will Have to Face
4I think Facebook page managers are in for a serious reality check. This reality check is going to be brought on by two new features Facebook is trying out. Feature... read more
