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Profile: Julia Campbell

Julia Campbell helps nonprofits raise money and awareness for their cause using social media. She is the Principal and Founder of J Campbell Social Marketing, a boutique digital marketing firm in Beverly, MA. Find her on Facebook and Twitter.

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Articles by Julia Campbell
5 Quick Ways to Improve Your Nonprofit Email Newsletter

5 Quick Ways to Improve Your Nonprofit Email Newsletter

Email Marketing

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. In recent months, I dramatically pruned by email subscriptions. This was mostly due to... read more

4 Ways to Use Social Media to Strengthen Donor Relationships

4 Ways to Use Social Media to Strengthen Donor Relationships

Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome. The Association of Fundraising Professionals found... read more

Nonprofits, Are You Still Doubting the Power of Social Media?

Nonprofits, Are You Still Doubting the Power of Social Media?

Still doubting the power of social media? Check out this neat interactive infographic from Digital Insights. Some of the more mind-blowing findings: 75% of the engagement on a Facebook post... read more

10 Ways Nonprofits Can Succeed with Visual Marketing

10 Ways Nonprofits Can Succeed with Visual Marketing

Online Marketing

Visual marketing may seem like a buzzword, but it’s incredibly important in today’s attention economy. What is Visual Marketing? Visual marketing is simply incorporating eye-catching, great visuals into your marketing... read more

10 Ways to Build Loyalty Among Your Online Community Members

10 Ways to Build Loyalty Among Your Online Community Members

It seems to me that nonprofit social media campaigns are still focused on the numbers game – collecting the most Likes on Facebook, the most Twitter and Pinterest followers and... read more

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

Online Marketing

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Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts... read more

5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

I am always looking for creative ideas to give my moms on Mother’s Day (I have a mom, a step mom and two mothers-in-law). As a mom myself, I know... read more

3 Reasons Why Nonprofits Don’t Do Storytelling – And My Solutions

3 Reasons Why Nonprofits Don’t Do Storytelling – And My Solutions

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As a savvy nonprofit professional, you understand that effective storytelling is one of the most important ways to raise money and grow support for your cause. However, there are certain... read more

3 Easy Ways Nonprofits Can Use Content Curation To Cure An Ailing Blog

3 Easy Ways Nonprofits Can Use Content Curation To Cure An Ailing Blog

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Blogging is a vital piece of the online fundraising and digital marketing puzzle for nonprofit organizations, yet so many do it poorly. “But I don’t have the time keep up... read more

Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

It’s that time of year again – the M+R and NTEN annual Nonprofit Benchmarks Study! This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy. Some... read more

Social Media Productivity Tools for Nonprofits

Social Media Productivity Tools for Nonprofits

Be efficient. Keep on task. Remain laser-focused. For a social media manager at a nonprofit organization, those phrases may seem incredibly elusive. Since 2010, I have helped nonprofits with their... read more

Tight Budgets and Schedules: How Nonprofits Can Use Pinterest

Tight Budgets and Schedules: How Nonprofits Can Use Pinterest

I had the distinct pleasure of being interviewed by Cynthia Sanchez of the Oh So Pinteresting podcast and blog – the topic: Tight Budgets and Schedules: How Nonprofits Can Use Pinterest... read more

8 Ways To Make The Case For Social Media At Your Nonprofit

8 Ways To Make The Case For Social Media At Your Nonprofit

There is no doubt about it – social networking has changed the game in terms of how people communicate, share information and learn about new things in their lives. With 73% of online adults... read more

5 Stories Nonprofits Should Be Telling On Social Media

5 Stories Nonprofits Should Be Telling On Social Media

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Storytelling has been receiving a lot of press lately, as a content marketing tool and as an effective way to engage audiences on social media. Brands and businesses are getting... read more

7 Ways Nonprofits Can Use Pinterest Group Boards

7 Ways Nonprofits Can Use Pinterest Group Boards

If your nonprofit is using Pinterest, you may have been invited to post to another user’s Group Board. Pinning to Group Boards that others have created is a great way... read more